That’s what they get for throwing Rittenhouse under the bus.
Why is this “great news”?
Over priced coffee as well.
All businesses should stay out of politics.
Sorry, I don’t “do” youtube...
Why can’t you give a decent summary?
Yes! Been hoping for this ever since they threw Kyle under the bus. Plus, their coffee sucked.
Torn on this.
There have been 2 coffee companies advertised on Steve bannons war room. Which has the best freshest coffee and which one didn’t throw Kyle under the bus? I remember the “Betsy Ross” coffee with the negligee (my husband and I liked that coffee and Didn’t mind the art—my 16 year old daughter felt differently).
Never PO your base.
I went to Sturgis 2017 and they were all over the place.
Guess what? No one was buying. I think most people knew they were fake conservatives.
Screw those poseurs.
They went public in Feb 2022. Stock went up to 30, then nosedived below the IPO.
Insiders were allowed to dump stock at higher prices, while public stockholders were prevented from dumping. SEC is investigating.
Poor timing on the IPO, so soon after speaking out against Rittenhouse and anyone who supported him. Sales were already dropping, and it just gets worse every day.
Good lesson, another of many. State Farm is learning the same lesson today. At least SF has lots of cash to carry them through. BRCC is almost kaput.
If you sell coffee, you buy beans, grind them up, package them, and sell coffee. You produce and market your product, and have no comment on anything outside your supply chain, your market, and the processes between those two.
I lost all respect when they turned anti Second Amendment. I’m glad I never got their coffee. I get my coffee from a local store that gets it from a local roaster.
the whole company was essentially a branding scam to start with, trying to appeal to a niche group with brand names specifically designed to appeal to that niche group, yet providing no particularly better/cheaper product than available from a plethora of other vendors ...
I never bot a thing from them...because I like the coffee I drink now...
I drink a cold brewed coffee..and it suits me.
That all said...I don't like seeing most businesses going under.........
But that isn't the real problem. The real problem is that the company is apparently experiencing a customer revolt of remarkable proportions due to (1) the Rittenhouse affair, BRCC backing off because the young fellow was, after all, an accused murderer at the time, but it was to BRCC's customers an act of cowardice; and (2) Evan Hafer's calamitous NYT interview during which he alienated large portions of his customer base by broad-brushing us as everything his NYT interviewer intended: racist, antisemitic extremists. His subsequent "clarification" only made matters worse.
The Rittenhouse duck-and-cover was not only humiliating but a clear indication that Hafer's analysts and marketeers didn't have a clue as to their own existing customer base and how we might and did react. The interview was the killer, though. After that there was no turning back, and the best advice was to shut up and let the thing blow over if it would. It didn't, at least not by the time the IPO happened. The timing for that was, under the circumstances, unfortunate to say the least.
So now their market cap is down to survival level. They will either need to make it up in the Bidenflation market - good luck with that - or sell enough beans to get the profits back up. For that they need customers. Maybe it would be a good idea not to insult them?
