All businesses should stay out of politics.
This is more financial hijinks by the CEO when the company went public.
I don’t have a problem if a company gets political. I can patronize or not patronize them.
But if a company does take a political stand, they damn well should be consistent, otherwise they are too stupid to survive.
If a company takes a political stand, they are sure to lose half of their potential customers, but...that is a calculated risk, because you may obtain a larger share of that half you DO keep, and they can be very dedicated and faithful.
But if you do not remain faithful to the principles that drove away half the potential customers and brought in a larger more faithful portion of the half you kept-you might as well put a corporate gun to your head and pull the trigger.
Which is what the Black Rifle Coffee did.
I would appreciate all companies just staying out of politics. But the reality is, the vast majority of them are Leftist, so many of us will indeed support any openly conservative company.
and that’s the truth...
Absolutely. No matter what your opinion on politics is, it is guaranteed to piss off at least some potential customers. It's just not worth it.