Posted on 04/06/2022 1:22:40 PM PDT by logi_cal869
Cracker Jack® commits $200,000 to the Women’s Sports Foundation and invites fans to also donate in exchange for a special-edition Cracker JillTM bag.
Tied to the brand’s baseball roots, Cracker Jack® partners with award-winning artist Normani to record a reimagined version of the ballpark classic, “Take Me Out to the Ballgame” .
After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker JillTM comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president, marketing at Frito-Lay North America. “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”
Empowering Communities
To extend its impact, Cracker Jack® is donating $200,000 to the Women’s Sports Foundation (WSF), a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across the country reach their potential in sport and life. To further support the Foundation’s work in gender equity, Cracker Jack® is encouraging fans to donate to WSF via this link. As a thank you, Cracker Jack® will send a Cracker Jill™ bag to fans who donate $5 or more, while supplies last.
“Our Foundation is an ally, advocate and catalyst to help unlock the possibilities in every girl and woman through the power of sport,” said Danette Leighton, WSF CEO. “Representation matters - it encourages and inspires the next generation. It’s wonderful to see Cracker Jill come to life, emphasizing the power that representation can have by celebrating women who’ve broken barriers.”
Reimagining An American Classic
One of the most well-known ways Cracker Jack® is woven into sports culture is through the seventh inning stretch, where the lyrics of “Take Me Out to the Ballgame” include “buy me some peanuts and Cracker Jack.” Tapping into this cultural cornerstone, the Cracker Jack® brand partnered with award-winning artist Normani to reimagine this iconic song, updating the lyrics to include Cracker JillTM and celebrate the tenacity and grit of women and girls in sports. Fans can listen to the song and watch the music video here.
“As a young girl, I remember being inspired by athletes and artists who looked like me,” said Normani. “They made me believe that I could also achieve greatness as I watched them break barriers for women. I’m proud to be part of a campaign entrenched in inclusivity and empowerment because it’s vital for young girls to see themselves represented and join in on the celebration of the achievements made by the women before them.”
The barrier-breaking spirit of Cracker Jill™ was brought to life by artist and model Monica Ahanonu, an expert in color theory and a trailblazer for Black artists. Her colorful portrait illustrations resonated with the campaign goal of highlighting and celebrating women in sports through strong, determined and vibrant Jills. These unique depictions of Jill also celebrate the remarkable diversity throughout the country, as the five Jills were inspired by the most represented ethnicities in the U.S., per data from the U.S. Census Bureau.
Truly embodying the campaign’s mission, the team behind this initiative is led by women and underrepresented creatives. In addition to Ahanonu, the Cracker JillTM campaign is fueled by powerful female and non-binary voices, including the “Take Me Out to the Ballgame” creative director, Ro Haber, the entire film crew, and the Cracker Jack® team.
This collection of Cracker JillTM packaging was created to coincide with the opening of the 2022 baseball season, but the intention is for Jill to continue to join Sailor Jack as a member of the team roster and part of the brand ethos.
To learn more about Cracker Jill and to donate to the Women’s Sports Foundation, fans can visit CrackerJill.com.
"Pepsi CEO Indra Nooyi doubled-down on the company’s commitment to LGBT activism at the company’s shareholder meeting today.
Ms. Nooyi made it clear that activism on the LGBT issue is a priority for the company."
https://www.loscerritosnews.net/2016/05/04/pepsi-in-favor-of-lgbt-and-transgender-and-restroom-access/
And PepsiCo posted the following 6 days ago to their own website:
"At PepsiCo, we acknowledge and celebrate the level of trust that visibility requires. That’s especially true for our transgender and nonbinary family, friends and colleagues.
We’re also fully aware that living openly and authentically has historically come with great risk. And that risk remains far too common today.
But without the bravery of Marsha P. Johnson, we might not have experienced culture-changing activism after Stonewall. And without this culture-changing activism, Rachel Levine might not have become the first openly transgender federal official in U.S. history last year and proclaimed, “I will not be the last.” Countless individuals have led us to where we are today."
https://stories.pepsicojobs.com/blog/2022/03/30/transgender-visibility/
For the record, I view "Cracker Jill" as a corporatist woke 'joke' to hide their hypocrisy:
The product still has nuts.
Does Jill have to be white (cracker)?
Cracker is about as racist as you can get.
So, it’s Jack in drag?
not Cracker Lia?
2 birds one stone
PepsiCo was woke loong before woke was cool.
Is this a week late? Is this a joke? No company could be that stupid.
How could they use a racial slur against Whites in a brand name? I wrote to Cracker Barrel for reparations, but they haven’t written back yet.
Do you mean Cracker Jacks is still called cracker jacks? Someone is slipping.
Well, they are celebrating the "culture-changing activism" of Rachel Levine, so what did you expect?
Cracker Jill:
Take me out to the back seat….
Coincidentally, I don’t consume any of their corporate products, so I could GAS about them: They get none of my $$. Likewise about Disney.
I see what you did. :-))))))
Well, the way I see it, “Cracker Jill” is biologically identical to “Cracker Jack”, since if you look “under the hood”, she has all the same parts that Jack had.
So it seems like this is another “trans woman” trying to take over womens’ sports.
Lea Thomas will probably get “her” first endorsement opportunity.
True story: I was indulging in ordering some fries when I noticed a very tall, curly-haired 'gal' (wearing a very large mask) in some interesting boots and corresponding outfit. I just happened to be peppering my fries at the counter when 'she' came to the counter to get 'its' order...and spoke (deep voice). It then went out to get in the car with mom.
Not 5 minutes later in the car I heard the 'Cracker Jill' report on the radio, spawning this post.
#crackerb*tch ???
The writers at the Babylon Bee are miffed because they were beaten to the story.
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