Posted on 03/12/2022 8:02:19 AM PST by BenLurkin
The screens...use a system of motion sensors and cameras to display what's inside the doors — as well as product information, prices, deals and, most appealing to brands, paid advertisements. The tech provides stores with an additional revenue stream and a way to modernize ["modernize"?] the shopping experience.
The company wants to engage more people with advertising, but the reaction, so far, is annoyance and confusion.
"Who on God's green earth thought this was a good idea?" "The digital cooler screens at Walgreens made me watch an ad before it allowed me to know which door held the frozen pizzas,"
Cooler Screens CEO Avakian said he developed the concept after watching in-store customers whip out their phones to find product information and reviews. Traditionally, in-store advertising has been limited to options like signs, promotions and prominent placement on shelves. But Cooler Screens' targeted digital ads deliver at the "moment of truth," Avakian said, right as consumers decide which product to pull out of the fridge.
Brands can place ads spread over multiple freezers, ones that display products' nutritional labels, or ads triggered by weather or time of day. An ice cream company might want to run ads when it's hot outside, while a coffee brand could hit the morning rush.
The setup aims to help stores add high-margin advertising revenue to offset their core low-margin retail business.
Avakian insists the tech is "identity-blind" and protects consumers' privacy. The freezers have front-facing sensors used to anonymously track shoppers interacting with the platform, while internally facing cameras track product inventory.
Some customers have expressed frustration with the experience.
The items on display don't always match up with what's inside because products are out of stock.
"We see advertisements literally everywhere and now I have to go see it on the cooler?"
(Excerpt) Read more at cnn.com ...
Yeah. If there's one thing I need in my life it's more advertising.
I thought this would be anti-shoplifting screens which would be a clever way of using technology to defeat the low-morals crowd.
This is the same thing I get when I fill my tank with gas. Not only do I have to pay over $4.00 a gallon of gas, I have to listen to a talking gas pump telling me to come inside and buy a half gallon Big Gulp for 79 cents.
I still open it up to see whats in it
My first take on the title ...
Screens let air in and out. Why in this ‘green world’ would we want something more energy wasteful ?
It’s like to open chest freezer cabinets in the supermarket.
Screens are best left on submarines.
My new pet hate are the talking (i.e. video) gas pumps where you subjected to a stream of loud noxious commercials while you’re pumping gas. As far as I can see you can’t turn it off and you can’t even turn the volume down !
These are video screens. Think flat screen television on it’s side.
In act I hate them so much I am sending my rant to all!
My new pet hate are the talking (i.e. video) gas pumps where you subjected to a stream of loud noxious commercials while you’re pumping gas. As far as I can see you can’t turn it off and you can’t even turn the volume down !
Just lodge the door open with an item. Allows the next person to see what’s actually in there.
Along those lines, I have TiVo service, WHICH I pay for. Now I have to watch a 30 sec ad to play a show I’ve already paid to see.
Mental note to self: “Stay the bleep out of Walgreens! They’re SO greedy the may start picking folks’ pockets!”
I dont think it lets you open it up until it does its speil
I can confirm that this works.
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