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Budweiser's Clydesdale Super Bowl ad will take you on emotional journey
Adweek ^ | Feb 2, 2022 | Kyle O'Brien

Posted on 02/12/2022 7:05:22 AM PST by CondoleezzaProtege

After last year marked the first Super Bowl without a Budweiser ad in 37 years, the iconic beer brand is returning with a new commercial directed by Oscar-winner Chloé Zhao and featuring its staple Clydesdale horse.

The 1-minute long commercial doesn't have any dialogue, yet it tells the emotional story about a Clydesdale that is seriously injured while jumping over a barbed-wire fence. Viewers are led to believe that the horse may never walk again, only for the Clydesdale to come back galloping in full stride as it's chased by a canine friend.

"In the home of the brave, down never means out," reads the final text on-screen as the camera pans around the speeding horse.

(Excerpt) Read more at adweek.com ...


TOPICS: Sports; TV/Movies
KEYWORDS: budweiser; chloezhao; superbowl; superbowlad; superbowlcommercial
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To: Michael.SF.

If you get going viral today and tomorrow, Budweiser will cancel it.


41 posted on 02/12/2022 2:22:48 PM PST by Betty Jane
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To: Celerity

If you got your idea to go viral. You would be applauded as a hero and a genius for being so aware of the way things should be.


42 posted on 02/12/2022 2:24:44 PM PST by Betty Jane
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To: Betty Jane

I’ll take that as a compliment! Thank you.


43 posted on 02/12/2022 2:27:13 PM PST by Michael.SF. (Never do anything illegal, when you are doing something illegal. )
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To: Celerity

And the fence looked as well kept as our border protection!


44 posted on 02/12/2022 2:29:34 PM PST by Michael.SF. (Never do anything illegal, when you are doing something illegal. )
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To: Michael.SF.

You’re quite welcome. And the commercial is bland. I wish it was as tearjerking as a Hallmark movie on Valentine’s Day. And where is Bud, the dalmation?


45 posted on 02/12/2022 2:30:57 PM PST by Betty Jane
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To: Betty Jane

Good point. That should have been the dog used.


46 posted on 02/12/2022 2:38:15 PM PST by Michael.SF. (Never do anything illegal, when you are doing something illegal. )
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To: albie

Stupid comment..so unnecessary


47 posted on 02/13/2022 3:29:10 PM PST by Recovering Ex-hippie (The 2020 election Trump victory determines the fate f America and Freedom.)
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To: Recovering Ex-hippie

“Stupid comment..so unnecessary”

...your comment as well. “Ex-hippie”. Being one to begin with, tells people a lot.


48 posted on 02/13/2022 4:36:35 PM PST by albie
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To: albie

NO. you’re just not very smart.


49 posted on 02/13/2022 7:20:07 PM PST by Recovering Ex-hippie (The 2020 election Trump victory determines the fate f America and Freedom.)
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To: BenLurkin

How about our Bengals hero Mixon with that excellent suckerpunch on that chick seated at a table. That would make a good commercial for Budweiser.


50 posted on 02/13/2022 7:24:30 PM PST by anton
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