Posted on 12/23/2021 6:47:07 PM PST by bitt
Christmas, along with the rest of the holiday season, is full of emotions. There's the joy of children thinking about Santa, the happiness of being together with family and friends, and the excitement of Christmas morning that doesn't diminish too much with age. But that's not all Christmas and the holidays bring. There's also, especially in recent Christmases amid the Wuhan coronavirus pandemic, greater feelings of loss and loneliness. And that latter part of the emotional rollercoaster is exactly what Chevrolet dove into head-first with its "Holiday Ride" promotional video and shortened version that's been airing on TV.
Opening on a man at a mountain-surrounded home, we are introduced to a classic convertible that's collecting dust in a shed. This old car in disrepair, despite being little more than a place to sit, brings back memories of the man's late wife as he wipes cobwebs from the steering wheel and dust off the visor.
Like many of the trappings around Christmas have a way of doing, the car brings thoughts of their time together rushing back as a remembering smile turns to a wave of sorrow. Remembering his wife when he surprised her with the car and remembering the joy his gift brought them both brings tears to his rugged face.
(Excerpt) Read more at townhall.com ...
That’s a tear-jerker all right, as it reminds us of the great cars Chevrolet put out a half-century ago as opposed to the junk that no one buys which Government Motors produces today.
I’ve seen this ad several times now, and I really like it.
I get tired of ads pretty fast, but this one is a keeper.
This ad and the Budweiser Super Bowl ad with the dog and the horse are BOTH very memorable ads BOTH are great ads!!!
Way too melodramatic.
Did they convert the Impala to a woke BEV with piped in V8 sound?
LOL. Now that would be an ad worth all the ink this one gets.
Nice ad. Sentimental, touchy-feely, but there's been a bunch of 'em.
My favorite Budweiser ad was the one after 9/11, when the Clydesdales bowed to NYC.
I had forgotten about that one YES it was also excellent!!!
My first car was a used and abused 61 Chevy Biscayne. And yes while it gave a teenager freedom, it also made me cry. First car that i ever took to 95 mph , in W Va , Byrd Hwy, with a sleeping girlfriend, now and still wife.
And regular gas was 27 cents a gallon.
absolute dittos
Skip Foose would have tricked that out sweetly.
They left out the scene where she is at the bank taking out a second mortgage on the farm to pay for the restoration.
That’s pretty good.
Good job Chevrolet. Brought a tear to my eye.
I learned on Dad’s ‘62 Bug, then Dad let me move to to his ‘66 Bonneville four door with a 389, Turbohydromatic, and a big Rochester 4 barrel Quadrajet. It was the very definition of “land yacht.” It had bench seats the size of landing strips.
Nothing quite like sticking your foot into a quadaflop and hearing the sucking sound of the secondaries open up trying to pull enough air through the grossly restricted air horn on the air filter housing matched only by the immediate sucking of the gas gauge to empty.
Great style in the old cars for sure.
Lots of nostalgia but I don’t miss being stuck in them for hundred mile road trips.
I used to take the air cleaner completely off when I wanted to hear those secondaries open up. The WAAHHH sound was amazing.
Mileage in that beast was actually really good, I think in the low 20s. And it could really scoot!
We did three or four family trips completely across the USA in that big yacht (upstate NY - Gary - Chicago - Devil’s Tower - Rushmore - Yellowstone - Grandparents in Idaho - Aunt & Uncle in Albuquerque - Aunt & Uncle in Fort Worth - loop through the southern states to Washington DC and back home. I didn’t mind those trips one bit except going through the deserts without any AC. But the HUGE air vents down at ankle level let in enormous amounts of air to “cool” you off a bit.
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