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'Magic dirt': How the internet fueled, and defeated, the pandemic's weirdest MLM
NBC ^ | 02 December 2021 | Brandy Zadrozny

Posted on 12/02/2021 10:28:32 PM PST by blueplum

The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics.

Black Oxygen Organics, or “BOO” for short, is difficult to classify. It was marketed as fulvic acid, a compound derived from decayed plants, that was dug up from an Ontario peat bog. The website of the Canadian company that sold it billed it as “the end product and smallest particle of the decomposition of ancient, organic matter.”

Put more simply, the product is dirt — four-and-a-half ounces of it, sealed in a sleek black plastic baggie and sold for $110 plus shipping...

...The BOO product was analyzed for the presence of heavy metals at Ohio State’s Trace Element Research Laboratory. Results from that test were similar to the company’s 2017 certificate, finding two doses per day exceeded Health Canada’s limit for lead, and three doses for daily arsenic amounts. ...

Those results are the backbone of a federal lawsuit seeking class action status filed in November in Georgia’s Northern District court....

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy; Chit/Chat; Health/Medicine; Weird Stuff
KEYWORDS: boo; brandyzadrozny; districtcourt; georgia; mlm; sellingdirt; snakeoil
never heard of it, but HERE are the linked filings. The article itself goes indepth with the Boo MLM scheme
1 posted on 12/02/2021 10:28:33 PM PST by blueplum
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To: blueplum; Gamecock; SaveFerris; PROCON; Rebelbase; mylife

If only they had George Costanza and Lloyd Braun they could have sold millions.


2 posted on 12/02/2021 10:33:29 PM PST by Larry Lucido (Donate! Don't just post clickbait!)
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To: Larry Lucido

I know a guy that can get great Chinese gum..


3 posted on 12/02/2021 10:35:37 PM PST by mylife (Joe Biden is like bald tires in the rain, Alec Baldwin with a gun....)
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To: Larry Lucido
NBCia is always right there with News From The Narrative.
4 posted on 12/02/2021 10:36:12 PM PST by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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To: blueplum

Ontario peat bog.

Poland peat bogs are better. Maybe they can merge and form Pontario Peat.


5 posted on 12/02/2021 10:37:11 PM PST by Larry Lucido (Donate! Don't just post clickbait!)
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To: kiryandil; mylife

Serenity now!


6 posted on 12/02/2021 10:38:54 PM PST by Larry Lucido (Donate! Don't just post clickbait!)
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To: Larry Lucido

an Ontario peat bog next to a landfill - Poland is going to have to up their game for Ponterio brand


7 posted on 12/02/2021 11:18:31 PM PST by blueplum ("...this moment is your moment: it belongs to you... " President Donald J. Trump, Jan 20, 2017) )
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To: blueplum

TRUE STORY>>>>> Back in the 70’s while living in Germantown, TN, a suburb of Memphis, I taught school about an hour away out in a rural community where most of my students were from share-cropper families, in the spring, they all ate dirt. It was a traditional “delicacy” they looked forward to. They would dig it from the side of a slope that cut into a tobacco field with very rich black moist soil, put it in a bowl and eat it like it was pudding. They called it “sweet dirt”. I didn’t believe it until one of the moms invited me to come join them. I can’t remember the excuse I gave them, didn’t want to hurt their feelings because I loved those kids dearly, but secretly eating dirt was beyond my limits.


8 posted on 12/03/2021 3:05:57 AM PST by Apple Pan Dowdy (... as American as Apple Pie)
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To: Apple Pan Dowdy

Have since rethought your initial reticence?


9 posted on 12/03/2021 3:23:42 AM PST by one guy in new jersey
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To: one guy in new jersey
” Have since rethought your initial reticence?”

Absolutely not.

10 posted on 12/03/2021 3:27:13 AM PST by Apple Pan Dowdy (... as American as Apple Pie)
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To: Apple Pan Dowdy
The reason they looked forward to it, is because they grabbed their instruments and played music like this 🙂:

Courtyard Music Group - The Magician

11 posted on 12/03/2021 5:55:45 AM PST by Robert DeLong
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