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Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores with new packaging
Yahoo News! ^ | Wed, May 12, 2021 | Chrissy Callahan

Posted on 05/13/2021 2:23:59 PM PDT by nickcarraway

Next time you visit the rice aisle at your local supermarket, you might notice that one of the products you're used to seeing looks a little bit different.

The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products are already showing up in stores across the country.

Mars Food, the parent company of Ben's Original, made the announcement on Wednesday and shared photos of the sleek new packaging, which includes the new brand name and a familiar orange background/navy blue font.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Food
KEYWORDS: bensoriginal; raacism; racistrice; rebranded; rice; unclebensrice
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To: caww

And they get NOTHING out of it. That’s what’s stupid.


41 posted on 05/13/2021 2:47:35 PM PDT by Sacajaweau
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To: chuckee

There was a study done in the 90’s that found that white people were not swayed, one way or the other by the race of people in the commercial.

It also found black people were much more likely to watch a commercial with a black in it.

So, it makes sense for advertisers to use black people in their commercials.

Now every commercial is like a UN meeting.


42 posted on 05/13/2021 2:47:45 PM PDT by Vermont Lt (. )
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To: Openurmind

gays and their backfires could explain their perpetual misery that they’re imposing on the rest of us...


43 posted on 05/13/2021 2:49:42 PM PDT by heavy metal (smiling improves your face value as well as making people wonder what the hell you're up to... 😁)
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To: dead

OK, I get the two missing persons on his bulletin board, Amelia Earhart and Jimmy Hoffa. But who’s the guy on the left?


44 posted on 05/13/2021 2:49:58 PM PDT by kaehurowing
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To: Vermont Lt

“There was a study done...”

That study sounds like a bunch of crap. Everyone knows that it is the white folk that are prejudiced! /s


45 posted on 05/13/2021 2:50:02 PM PDT by 21twelve (Ever Vigilant. Never Fearful!)
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To: nickcarraway

They could have just called him Gay Uncle Ben, and the media would have loved it.


46 posted on 05/13/2021 2:50:41 PM PDT by PGR88
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To: Sacajaweau

They just don’t get how stupid they’re making themselves look. Same with the so called “hero’s” they support. They just appear more brainless than the last time..

Frankly they’ve pushed me out of any support or desire to be around. They’ve drawn their line and I will draw mine now.


47 posted on 05/13/2021 2:51:14 PM PDT by caww ( )
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To: nickcarraway

When only white people are left on company brand labels (Colonel for KFC, Ben & Jerry, etc.), the complaints will shift to the lack of people of color on product branding.


48 posted on 05/13/2021 2:51:32 PM PDT by Tipllub
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To: webheart

Or know how to make fried rice (says Uncle Roger):
https://www.youtube.com/watch?v=53me-ICi_f8


49 posted on 05/13/2021 2:53:07 PM PDT by kaehurowing
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To: NohSpinZone
It is bad rice. Buy Basmati or Jasmine instead.

I don't care about the name change. The company is in business to sell product, not get entangled in controversy or boycotts.

50 posted on 05/13/2021 2:53:11 PM PDT by colorado tanker
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To: nickcarraway

Won’t buy the brand any more and I got like 30 more years left to live. Someone else will be getting my money when I buy rice.


51 posted on 05/13/2021 2:54:51 PM PDT by Pilated
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To: nickcarraway

Is the rice still white? /s


52 posted on 05/13/2021 2:55:02 PM PDT by CIB-173RDABN (I am not an expert in anything, and my opinion is just that, an opinion. I may be wrong.)
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To: Col Frank Slade

Aunt Jemima is now Peal Milling Company with a picture of a not very appetizing building on the label.

Quaker Oats dude slimmed down but an old white guy is still on the label. There are white guys on Bob’s Red Mill and Gorton’s fish. Don’t know how we still have the jolly Green Giant.

Can’t have blacks backing well known products. That’s racist. Can’t have Betty Crocker, a white female, representing a brand either.


53 posted on 05/13/2021 2:56:24 PM PDT by bgill
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To: heavy metal

True...


54 posted on 05/13/2021 2:56:29 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: Sacajaweau

I don’t know if it’s old stock or the policy change just takes a while up here in Canada but I just checked this weeks grocery flyer and Aunt Jemima is still on the box of pancake mix on sale.


55 posted on 05/13/2021 2:58:04 PM PDT by xp38
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To: nickcarraway
Consume lots of rice... Will never buy Uncle Bens again...
56 posted on 05/13/2021 2:58:51 PM PDT by SuperLuminal (Where is another Sam Adams now that we desperately need him?)
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To: caww

I think I’m on the same path. I know a few blacks and have no problems. But support this “cause” sh**...whatever it is...is ridiculous.


57 posted on 05/13/2021 3:00:03 PM PDT by Sacajaweau
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To: nickcarraway
Go Woke. Go Broke. Ain't buying. Add Ben's wife to the list too. Sorry Jemima you ain't worth buying either. PepsiCo rebrands Aunt Jemima as Pearl Milling Company, coming June 2021
58 posted on 05/13/2021 3:00:16 PM PDT by ConservativeInPA (“When injustice becomes law, resistance becomes duty.” ― Thomas Jefferson)
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To: nickcarraway

Is it ok to call the NAACP, the National Association for the Advancement of Colored People?


59 posted on 05/13/2021 3:03:47 PM PDT by Old Yeller (Whatever doesn’t kill you will make you stronger. Except bears. Bears will definitely kill you.)
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To: FreedomPoster

That is the green agenda—eliminate people from the planet.


60 posted on 05/13/2021 3:06:21 PM PDT by cgbg (A kleptocracy--if they can keep it. Think of it as the Cantillon Effect in action.)
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