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Changes at Basecamp
Basecamp Internal Communications ^ | 4/27/21 | Jason Fried

Posted on 04/27/2021 7:09:57 PM PDT by IncPen

At Basecamp, we treat our company as a product. It's not a rigid thing that exists, it's a flexible, malleable idea that evolves. We aren't stuck with what we have, we can create what we want. Just as we improve products through iteration, we iterate on our company too.

Recently, we've made some internal company changes, which, taken in total, collectively feel like a full version change. It deserves an announcement.

In the product world, not all changes are enjoyed by all customers. Some changes are immediately appreciated. Some changes take time to steep, settle in, and get acquainted with. And to some, some changes never feel quite right — they may even be deal breakers.

The same is true when changing your company, except that the customers are the employees. And when you get to a certain count — customers or employees or both — there's no pleasing everyone. You can't — there are too many unique perspectives, experiences, and individuals.

As Huxley offers in The Doors of Perception, "We live together, we act on, and react to, one another; but always and in all circumstances we are by ourselves. The martyrs go hand in hand into the arena; they are crucified alone. Embraced, the lovers desperately try to fuse their insulated ecstasies into a single self-transcendence; in vain. By its very nature every embodied spirit is doomed to suffer and enjoy in solitude."

Heavy, yes, but insightful, absolutely. A relevant reminder. We make individual choices.

We all want different somethings. Some slightly different, some substantially. Companies, however, must settle the collective difference, pick a point, and navigate towards somewhere, lest they get stuck circling nowhere.

With that, we wanted to put these directional changes on the public record. Historically we've tried to share as much as we can — for us, and for you — so this transmission continues the tradition.

1. No more societal and political discussions on our company Basecamp account. Today's social and political waters are especially choppy. Sensitivities are at 11, and every discussion remotely related to politics, advocacy, or society at large quickly spins away from pleasant. You shouldn't have to wonder if staying out of it means you're complicit, or wading into it means you're a target. These are difficult enough waters to navigate in life, but significantly more so at work. It's become too much. It's a major distraction. It saps our energy, and redirects our dialog towards dark places. It's not healthy, it hasn't served us well. And we're done with it on our company Basecamp account where the work happens. People can take the conversations with willing co-workers to Signal, Whatsapp, or even a personal Basecamp account, but it can't happen where the work happens anymore. Update: David has shared some more details and more of the internal announcement on his HEY World blog.

2. No more paternalistic benefits. For years we've offered a fitness benefit, a wellness allowance, a farmer's market share, and continuing education allowances. They felt good at the time, but we've had a change of heart. It's none of our business what you do outside of work, and it's not Basecamp's place to encourage certain behaviors — regardless of good intention. By providing funds for certain things, we're getting too deep into nudging people's personal, individual choices. So we've ended these benefits, and, as compensation, paid every employee the full cash value of the benefits for this year. In addition, we recently introduced a 10% profit sharing plan to provide direct compensation that people can spend on whatever they'd like, privately, without company involvement or judgement.

3. No more committees. For nearly all of our 21 year existence, we were proudly committee-free. No big working groups making big decisions, or putting forward formalized, groupthink recommendations. No bureaucracy. But recently, a few sprung up. No longer. We're turning things back over to the person (or people) who were distinctly hired to make those decisions. The responsibility for DEI work returns to Andrea, our head of People Ops. The responsibility for negotiating use restrictions and moral quandaries returns to me and David. A long-standing group of managers called "Small Council" will disband — when we need advice or counsel we'll ask individuals with direct relevant experience rather than a pre-defined group at large. Back to basics, back to individual responsibility, back to work.

4. No more lingering or dwelling on past decisions. We've become a bit too precious with decision making over the last few years. Either by wallowing in indecisiveness, worrying ourselves into overthinking things, taking on a defensive posture and assuming the worst outcome is the likely outcome, putting too much energy into something that only needed a quick fix, inadvertently derailing projects when casual suggestions are taken as essential imperatives, or rehashing decisions in different forums or mediums. It's time to get back to making calls, explaining why once, and moving on.

5. No more 360 reviews. Employee performance reviews used to be straightforward. A meeting with your manager or team lead, direct feedback, and recommendations for improvement. Then a few years ago we made it hard. Worse, really. We introduced 360s, which required peers to provide feedback on peers. The problem is, peer feedback is often positive and reassuring, which is fun to read but not very useful. Assigning peer surveys started to feel like assigning busy work. Manager/employee feedback should be flowing pretty freely back and forth throughout the year. No need to add performative paperwork on top of that natural interaction. So we're done with 360s, too.

6. No forgetting what we do here. We make project management, team communication, and email software. We are not a social impact company. Our impact is contained to what we do and how we do it. We write business books, blog a ton, speak regularly, we open source software, we give back an inordinate amount to our industry given our size. And we're damn proud of it. Our work, plus that kind of giving, should occupy our full attention. We don't have to solve deep social problems, chime in publicly whenever the world requests our opinion on the major issues of the day, or get behind one movement or another with time or treasure. These are all important topics, but they're not our topics at work — they're not what we collectively do here. Employees are free to take up whatever cause they want, support whatever movements they'd like, and speak out on whatever horrible injustices are being perpetrated on this group or that (and, unfortunately, there are far too many to choose from). But that's their business, not ours. We're in the business of making software, and a few tangential things that touch that edge. We're responsible for ourselves. That's more than enough for us.

This may look like compression. A reduction, an elimination. And it is. It's precisely that. We're compressing X to allow for expansion in Y. A return to whole minds that can focus fully on the work we choose to do. A return to a low-ceremony steady state where we can make decisions and move on. A return to personal responsibility and good faith trust in one another to do our own individual jobs well. A return to why we started the company. A return to what we do best.

Who's responsible for these changes? David and I are. Who made the changes? David and I did. These are our calls, and the outcomes and impacts land at our doorstep. Input came from many sources, disagreements were heard, deliberations were had. In the end, we feel like this is the long-term healthy way forward for Basecamp as a whole — the company and our products.

When you've been around 20 years, you've been through change. You're used to it, and comfortable with it. These changes are part of a continuum in the experiment of independence that is Basecamp (and 37signals before that). We'll eventually run headlong into big change again. This is what we've done, and this is what we'll do — time guarantees it.

We're very much looking forward to this new version of the company. Once the construction site is cleaned up, and the dust settles, we believe we'll see a refocused, refreshed, and revitalized Basecamp.

Here we go, again.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: basecamp; broke; corporate; hope; nosjw; policy; tech; woke
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Basecamp is a well known tech company (if you travel in those circles), primarily for their project management tools and also as the genesis of Ruby on Rails.

This is a full-throated denunciation of the woke culture by its owners/founders.

They’re being attacked across social media by the usual suspects, but also finding support.

They’re putting their business interests first.

Let this be the start of a tsunami.

1 posted on 04/27/2021 7:09:57 PM PDT by IncPen
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To: IncPen

I’d work for these people in a red hot heartbeat.

L


2 posted on 04/27/2021 7:13:15 PM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. , )
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To: Lurker

Yep.

They’re taking a beating, but this is how it starts.


3 posted on 04/27/2021 7:17:27 PM PDT by IncPen ("Inside of every progressive is a Totalitarian screaming to get out" ~ David Horowitz)
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To: IncPen

Wow! That’s great.


4 posted on 04/27/2021 7:24:34 PM PDT by House Atreides
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To: Lurker

No idea what they do but I’m impressed.

Especially the 360 nonsense. Those are just stupid.

I do my job and don’t really care about how others unrelated to me do theirs.

My company has a little bit of the nonsense extras. In 35 years I’ve never used any of them


5 posted on 04/27/2021 7:27:47 PM PDT by cyclotic (Live your life in such a way that they hate you as much as they hated Rush Limbaugh)
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To: IncPen

Wow, that is an AMAZING and POSITIVE letter to employees. It sounds like a great company with excellent leadership and a good place to work.


6 posted on 04/27/2021 7:30:14 PM PDT by ProtectOurFreedom (Real happiness is one that you share)
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To: IncPen

Sounds like they know things are going to get REALLY BAD under Biden, so they don’t their people discussing just that - fine to hate Trump, but Biden/Harris is off limits for hatred.


7 posted on 04/27/2021 7:34:05 PM PDT by BobL (TheDonald.win is now Patriots.win)
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To: cyclotic

I was a first-level manager at one. One year, HR decided to have ALL managers in the Division stack-rank ALL first-line employees in the Division.

I told my VP “this is silly — I don’t know those people, don’t know what they do, and don’t know how they perform.” He replied you know more about them than you think you do. Give it a try.” I was amazed at how close all the managers’ stack-ranked reviews of all employees in the Division came out.

We used that stack-rank as serious input to getting rid of the bottom 10% to 15% of performers every year. That stack-rank process was actually far more effective than I expected.

A couple of companies did 360s and I thought those were a complete waste of time.


8 posted on 04/27/2021 7:35:13 PM PDT by ProtectOurFreedom (Real happiness is one that you share)
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To: IncPen

Well-stated.


9 posted on 04/27/2021 7:38:25 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: IncPen

bfl


10 posted on 04/27/2021 7:39:09 PM PDT by Senator_Blutarski
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To: IncPen

I am shocked. In such a good way. I can’t imagine how happy some of the ‘worker bees’ are....not to have to navigate the ever changing, ever more ridiculous WOKE guidelines, Maoist struggle sessions, memos of the new rules on Word Speak. God Damn! That is great.


11 posted on 04/27/2021 7:39:31 PM PDT by Pigsley
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To: BobL

That is an interesting take on it. I don’t see it that way at all. They are removing all the Leftist crap they have ‘given’ to the employees. I guess we shall see. I pray I am right on this one and it starts tech workers to wake up.


12 posted on 04/27/2021 7:44:04 PM PDT by Pigsley
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To: IncPen

Sounds like a sensible company to work for.


13 posted on 04/27/2021 7:44:26 PM PDT by Harmless Teddy Bear (May their path be strewn with Legos, may they step on them with bare feet until they repent. )
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To: IncPen

It’s interesting that the Communist-style BS that’s been foisted on our whole culture refers to itself as “woke-ism”; when I read something like this, I get the very refreshing sensation that parts of our culture and society are “waking up” from a really, really bad nightmare.

Hope this goes mega-viral.

And I ain’t takin’ no stinkin’ vaccine, neither.


14 posted on 04/27/2021 8:18:18 PM PDT by _longranger81 (God help us, Every One. )
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To: IncPen

We need more standing up to stupidity and denouncing woke PC bulls#it for what it is.


15 posted on 04/27/2021 8:27:08 PM PDT by bigbob
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To: IncPen

About time to see some companies making change! Cheers to them!


16 posted on 04/27/2021 8:49:55 PM PDT by Reno89519 (Buy American, Hire American! End All Worker Visa Programs. Replace Visa Workers w/ American Wo)
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To: IncPen

Like a spell being lifted. It would be interesting to know what exactly caused the change of heart. Did somebody in their upper tier read a Jordan Peterson book or something?


17 posted on 04/27/2021 9:14:43 PM PDT by Yardstick
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To: IncPen

A refreshing perspective in these “woke” times with a throwback to when “the business of business is business” rather than trying to be everything to everybody. I’d go to work there with only one qualm in the paragraph about committees being a thing of the past.

It makes reference to “DEI work” (Diversity, Equity, Inclusion) returning to HR. I’d prefer to see a full-on denunciation of DEI as a legitimate function with more of an endorsement of the themes in the rest of the letter where work is done organically because it has relevance to the company function. DEI will occur organically because the company gets the best people to deliver the best work to the customer and it does not matter one whit how those people look to outsiders.


18 posted on 04/28/2021 4:22:40 AM PDT by T-Bird45 (It feels like the seventies, and it shouldn't.)
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To: BobL

My bet is that they’ve lost too many good people who refused to comply with that crap.

Companies are finding out the hard way that replacing motivated, talented, trained, productive personnel with snowflakes doesn’t end well.


19 posted on 04/28/2021 4:25:10 AM PDT by mewzilla (Those aren't masks. They're muzzles. )
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To: ProtectOurFreedom

I’ve worked remotely for the last few years. I literally don’t even know the names of several in my department. I couldn’t possibly rank them.


20 posted on 04/28/2021 1:38:07 PM PDT by cyclotic (Live your life in such a way that they hate you as much as they hated Rush Limbaugh)
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