Posted on 04/13/2021 9:27:40 AM PDT by Beave Meister
I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.
In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”
And by ‘less white’ they mean subservient. They don’t mean be more sensitive.
When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it.
“Be less white?”
“Drink no Coke.”
Why? Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one. Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.
And they just told me I’m a bad person because of the heritage of my birth.
(Excerpt) Read more at tomluongo.me ...
Real sugar is fine.
____________________
No it is not.
Locally, the shelves are FULL of Coke and Coke products while you can’t even buy the small bottles of Pepsi and almost all of it is sold out.
Boycott working...
I'm through with Coke - but that said, if they went back to the original formula - the one that used sugar and coca leaves they could raise prices and still make money. I buy Mexican Coke - real coke produced in Mexico with sugar rather then chemicals - it costs about double what US coke costs... and WAS wort it. I wouldn't touch either now...
Good move......healthy, too.
While a lot of store brands are relabeled name brands, Sam’s and most other generic sodas are produced by a company named Refresco.
“... going woke may be the single biggest branding mistake in the history of marketing.”
Maybe not, The biggest mistake was M & M’s not allowing their product to be seen on Close Encounters of the Third Kind. (It was used in the book) Reece’s made a killing.
wy69
It’s orders of magnitude worse than New Coke!
Sam’s cola actually tastes better than either coke or pepsi we found out.
I haven’t seen it in years.
No, it isn’t. True. but it’s still not as terrible as that corn syrup. There is a definite correlation between the skyrocketing rate of child obesity and the use of that rancid corn syrup.
that i totally agree with. I stopped HFCS about 10 years ago.
“I see PepsiCo joined in on the Zoom call of “Concerned” CEOs too.”
I need to search to find the entire list. We are at a point where we are considering dumping Verizon Wireless. If it’s on the list, the decision would be easier.
We just dumped AT&T/DirecTV. When we shipped back the equipment, a detailed letter was taped to big Genie.
I find it up around the NC/SC border mostly but Lowe’s Foods offers RC in Columbia SC.
Of the many products distributed by Coca-Cola, Inc., these are the brands U.S. consumers may be most familiar with—copy and share this list:
Bacardi mixers
Barq’s
Capri Sun
Coca-Cola, Coke variations
DANNON
Dasani – Bottled water, several variations
Dunkin’ Donuts ready-to-drink coffee beverages
Fanta, several variations
Five Alive
Fresca
Fruitopia Tea
Full Throttle energy and coffee drinks
Fuze, Fuzetea
Glacéau – vitamin water, smart water
Gold Peak Tea
Hi-C, Hi-C Tea
Hires
Honest Tea
Minute Maid
Mr Pibb
Nestea
Odwalla – juice drinks and natural health beverages
Powerade – sports drink
Refresh Tea
Schweppes (Under license)
Seagram’s
Simply Apple, Lemonade, Limeade, Orange juide
Smart Water
Sport Cola
Sprite, many varieties
Surge
“Minute Maid OJ is about the only one that I care about,”
Instead of Minute Maid we tried Walmart’s Great Value OJ, and it’s very good! It’s all pulp-free, though, and I prefer pulp. Still ... not giving money to Coke.
I know Walmart has its issues, as do many corporations. But we need to adopt Alinsky’s Rule 11: “Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual.”
Everyone get on board with Coke as the target, and don’t bother diluting the effort hitting other corporations. Focus on Coke. Find every negative detail about the top dog(s) at Coke, and advertise it in any way possible.
Oh yeah......publicity......remember New Coke?
Backfired bigtime.
I’ll see your Andrews Sisters for Coke and raise you -
For liberals
https://www.youtube.com/watch?v=GNJO2l0sTFo
or conservatives
https://www.youtube.com/watch?v=kNouZJwK_vI
https://www.youtube.com/watch?v=Wm_LmlFeNnM
I always go with half sweet and half unsweet ice tea or just water. Sometimes real sugar Dr. Pepper if the spirit moves me and that’s not often. No Coke and no Pepsi.That’s the ticket.
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