Posted on 02/08/2021 5:12:31 PM PST by marcusmaximus
There was a lot of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.
As America waits and waits on the viewership verdict, it appears at this late hour that there will be no ratings for the Big Game any time soon for the first time ever.
Literally becoming the new definition of the phrase “You had one job,” the long-time data measurement company has nothing to report on the Buccaneers 31-9 win over former reigning NFL champs the Kansas City Chiefs on CBS yesterday. Fast affiliate ratings may be available early in the AM tomorrow, I hear. However, as a well-positioned network source said, “that’s anyone’s guess at this point, isn’t it?”
The problem seems to be incorrect metrics that have caused Nielsen to “re-process” their data. A spread sheet of ratings information did go out earlier Monday, but was quickly recalled. Throughout the day, networks were told that numbers would be coming soon, only to be told that the release time had been pushed back again.
“It looks pretty certain there will be nothing tonight now,” said another network exec to Deadline on the delay. Usually unadjusted early numbers for overnight ratings are distributed to network clients around 8 AM PST. Around that time today, Nielsen made it known that nothing was coming down the pipe until at least 11:30 AM PST.
On that and the overall unprecedented delay on the big draw on TV, Nielsen did not respond to requests from Deadline on the matter. We will update if we hear from them, or when the Super Bowl ratings come in – whatever is first.
(Excerpt) Read more at deadline.com ...
Gotta shut down the count & truck in those extra ballots for a desired result. I mean, who’s gonna call them on it?
They learn fast, don’t they? /s
Advertisers should get a refund.
I would imagine television ratings are as reliable and trustworthy as voting in a U.S. election.
Gotta put them through Dominion machines.
Waiting for the mail-in viewers to be counted.
“They have to find more veiwers. Will steal them from the puppy bowl”
We have a winner folks!
Yeah, I saw that. Despite what percentage of Tampa Bay players are black?
LoL. They have until three days after the game. And postmarks aren’t necessary.
“Advertisers should get a refund”
Advertisers are significantly woke. They will take one, and ask for more. PLEASE SIR!
What’s this Bowl thing you are all talking about and what makes it so Super? Inquiring minds want to know...
We had some guests from out of state. They arrived with a few minutes to go and asked me to turn it on since they had been listening on the radio n the car.
That five minutes was the first football I’ve seen in years.
Full disclosure-!Ive never been a fan so I can’t say I quit nfl.
It’s so low they’ll be digging for days before they find it ,LOL
They opened the Stupid Bowl with the “Black National Anthem” and you call that “zero politics?” lol
The add buys on that show is impressive.
There was a super bowl this year?
Ditto, actually forgot it was on
I watched maybe 10 minutes of it. The first touchdown drive by Tampa Bay.
Not interesting enough to go back to it. I was busy reading a book.
That was you?
The Superbowl was on? Who knew?
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