[DoodleBob]

Forget for a moment, that you hate the NFL, you don't care (but you clicked on the article and will post), or you haven't had a TV since the 1980s.

Things have changed since December 4 - consider this article posted two days ago:

Several Super Bowl Advertisers Bow Out over Fear of Offending Viewers
Breitbart ^ | 24 Jan 2021 | Warner Todd Huston
Posted on 1/24/2021, 10:32:13 PM by E. Pluribus Unum

In that January 24 article, the SAME wokey Mr Oberland who is quoted in the December 4 article says:

“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.

In the underlying NY Post article from a few days ago, Oberland goes further:

“There is trepidation around Super Bowl advertising this year,” said Bill Oberlander, co-founder and executive creative of ad agency Oberlander. “For the Super Bowl, you generally go big or go home. I think brands are going home rather than spending tens of millions of dollars and not getting it right. They’re saying, ‘let’s wait until this s–storm clears.’”

Now, in the December 4 article...

According to a study by OBERLAND and real-time market research firm Suzy, brands are more at risk from saying nothing than speaking out against racism...Said Oberlander: “I can’t imagine that advertisers are not going to use this as an opportunity to speak up on behalf of their brands — or on behalf of the social impact that’s going on all around.”

This is stunning. Why would Mr Oberland (whose agency, btw, specializes in wokey advertising), have changed his mind so radically? He was so bloody CERTAIN on Dec 4 that it'd be about BLM, COVID, and "coming together" (whatever that means).

I mean, Biden was the winner* back then, right? That hasn't changed...people are still getting the virus - Hank Aaron just died after getting the vaccine....BLM is still doing their thing.

What happened, whereby pushing social justice was a given on Dec 4, but it is now a matter of "trepidation" and "appeasement"?

Oh, yeah... right...

Now, let's be candid...Trump supporters are law and order folks, and Trump himself rejected those guilty of committing criminal activity on Jan 6. Nonetheless, the rabble have been tagged by the MSM et al as Trump supporters/Evil Doers. Trying to point out that destruction of property and rioting isn't a conservative trait hasn't stopped them from sliming Deplorables. They thought this was a winning recipe.

But there were still hundreds of thousands of peaceful Trump supporters. It was a striking image.

Thus, Oberland's and the advertiser/corporate folks will blame this swift about-face on the economy, the pandemic etc. (..except that those problems existed on Dec 4...).

However, the facts lead to a different conclusion: woke advertisers and companies would rather stay silent instead of going all-in on left wing propaganda on the Super Bowl and offending Trump supporters (who allegedly don't watch the Super Bowl).

They just blinked.

[BenLurkin]

[Leaning Right]

> ...CBS Sports’ telecast of Super Bowl LV will feature more serious advertising messages that tackle topics like racial justice, white privilege, and the deadly COVID-19 pandemic. <

I don’t know how others feel about this. But I, for one, welcome this news! And that’s because I always take my social cues from meaningless advertisements shown at meaningless events.

[The Fop]

I can’t remember the last time I saw commercial on TV for anything that didn’t feature a racially diverse group of people wearing masks and BLM shirts

[cweese]

“It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be [about] coming together,”

Not on my tv and not in my house "it" won't.

[twister881]

SB ads have been awful for a long time. Now the sport matches.

Don’t waste another Sunday. Pray, rest, eat, read, listen to music, enjoy the outdoors, recharge.

#BoycottNFL

[wgmalabama]

Where do you sign up for white privilege ? I haven’t gotten mine yet. I’m going to work, don’t qualify for free money, work 10 hour days, had to earn my grades in school .....

I want some.

[MRadtke]

“Roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. “

Where in the world did they get that number from?

[lapsus calami]

 

 

They're in retreat from that stuff. Was channel surfing some time back and ran across several NBA games. All the blacklivesmatter claptrap was gone. The courts, advertising banners and such was back to normal.

 

 

[adorno]

Roughly 80% of consumers want brands to respond to racism by making a statement or donating money to anti-racism organizations. And 35% of consumers ages 19-26 say they’ve stopped buying from brands that have not spoken out against racism since Floyd’s death on May 25.

I say that, those statistic are phony and made up.

I don't know of anybody around me, family/friends/neighbors and other acquaintances (of any age) that want commercials to focus on racism or Covid-19, and I don't know of anyone at all that stopped buying from the brands that liberals want to boycott.

I have, however, stopped using any websites that have targeted conservatives as radical and banned them, and I have stopped using anything that has anything to do with Amazon; and in my family, we all cancelled Facebook and Twitter and don't use Google for search or for browsing.

Let the game be played without any politics at all, and there was nothing wrong at all with the commercials in the past.

More importantly, since I will be watching the superbowl (I live in Tampa), I will turn the channel for 2-3 minutes until the commercials are over. And, no Miley Cyrus will be watched by me or my family. Will instead turn the TV to a puppy bowl or to some HGTV or ID show.

And, those statistics above are as phony as Biden winning the election.

[Prole]

Garbage leftists. Garbage players. Garbage Bowl.

[u mad bro]

If there was ever a game I would have looked forward to, this would have been it. I have refused to watch a game this year and the Super Bowl will not be on in my home this year.

[PAR35]

They could go retro with ads. Pepsico could appeal to the growing Hispanic market and re-introduce the Frito Bandito. Hertz could have OJ running through the airport (make it woke by dubbing him yelling “I can’t breathe” as he’s chased by white Bushite TSA agents). The Ajax knight could ride through turning everyone white. Burger King could have have trannies changing genders to ‘have it their way’.

[The Right Edge]

I Really don’t care on bit what they do, or don’t do. I won’t be watching. They can all rip off their clothes, stand on their heads and urinate all over themselves as far as I am concerned. But! I will admit that I will chuckle as they dwindle, shrivel up and go the way of the dodo bird.

[The MAGA-Deplorian]

All the more reason to not watch it.

[Varsity Flight]

Hut replay
Hut flag motion
Hut replay
Hut replay angle
Hut flag encroachment
Back after this
Hut replay
Hut flag interference
Down on the field
Back after this
Hut flag chop block
Replay
Replay angle
Hut flag roughing the passer
Back after this

Work. bye for good

[knarf]

If Bud is smart, they'll do one of these ... I don't know Lady Liberty weeping or something

[knarf]

If Bud is smart, they'll do one of these ... I don't know Lady Liberty weeping or something

[W.]

I think the best ads are the ones that make you laugh. Too much overthink by the suits...

[whitney69]

“In fact, many consumers want brands to stand up.”

I think the real kicker is that they are going into a political area that is supposed to support their product by 13.4% of the US population, the African American amount. By saying that they are committing financial suicide and they know it as any of them that go woke for racism are going to get boycotted. And right now, they need every cent than can garnish. They’d be better suited to drop their sponsorship of the event and don’t waste their money, time, and reputation.

wy69

[DoughtyOne]

I read about this yesterday.

Made my day.