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THE NBA GETS LOW RATINGS ON ITS RETURN
PowerLine ^ | 7/31/2020 | Paul Mirengoff

Posted on 08/02/2020 4:37:49 PM PDT by Sir Napsalot

The NBA resumed its season Friday night with two televised games. How were the ratings? Ethan Strauss of the The Athletic reports:

After a four-and-a-half month absence, tons of lead-up media coverage regarding the bubble, with little competition on the airwaves and a schedule specially constructed to deliver us the draw of Zion Williamson, Pelicans-Jazz garnered 2.1 million viewers. For context, that’s roughly 400,000 fewer viewers than the average audience of a TNT game in the 2011-12 lockout season. Notably, the NBA’s official Friday viewership news release did not mention the season’s opening game at all.

The more feted Lakers-Clippers matchup did better, but its 3.352 million viewers fell short of expectations, even adjusted for the fact that the game also aired on local RSNs. Basically, the Lakers-Clippers bubble opener roughly equaled the Lakers-Clippers season opener audience, only the latter was going against a World Series game. Baseball, despite all its controversies, managed an audience of 4 million for its Yankees-Nationals opener and 2.8 million for the Dodgers-Giants nightcap last week. For another comparison point, both season-opening NBA games in 2017 topped 4 million viewers.

(Emphasis added)

Why the poor ratings? Strauss tosses out a grab bag of possible explanations as to why more viewers aren’t tuning in:

Chalk it up to load management, post-Warriors hangover, China, cord-cutting, kneeling, whatever your pet theory is, but the bottom line is that the NBA has been losing on the domestic front.
I know why I didn’t tune in, and won’t ... the remainder of this season. It isn’t so much China and the kneeling. It’s more the expectation that the NBA isn’t going to settle for a nod to BLM before at at the start of the games, but instead will subject us to propaganda throughout the proceedings.

(Excerpt) Read more at powerlineblog.com ...


TOPICS: Society; Sports
KEYWORDS: basketball; blacklivesmatter; china; nba; noballsassociates; sjw; sports
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Get Woke, Go Broke. It should be as simple as that.

I wonder how long it will take for Corporate America to finally get that sunk in.

1 posted on 08/02/2020 4:37:49 PM PDT by Sir Napsalot
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To: Sir Napsalot

Communism killed American sports; if it rises again there will be called “patriot” leagues to distinquish them from the old dead ones.


2 posted on 08/02/2020 4:40:04 PM PDT by \/\/ayne (I regret that I have but one subscription cancellation notice to give to my local newspaper)
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To: Sir Napsalot

Names. We want names of those that watched. LOL! SAF wasn’t me. Though I did see it on the screens at the casino on Friday. Cardboard fans in a few seats. Reeeeediculous.


3 posted on 08/02/2020 4:40:40 PM PDT by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
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To: Sir Napsalot

It’s always a grab bag of reasons but never the reason that everyone is talking about why they’re not watching.


4 posted on 08/02/2020 4:42:39 PM PDT by MountainWalker
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To: \/\/ayne

I like the idea of a Patriot League. Although not a sports fan I’d watch just to support.


5 posted on 08/02/2020 4:43:47 PM PDT by Persevero (I am afraid propriety has been set at naught. - Jane Austen)
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To: Sir Napsalot

And “that” expectation had already taken into account of “NBA TV Ratings Plummet By Double Digits” during the last season.

But Adam Silver and league owners won’t/can’t rein in the likes of LeBron James and the rabid coach, also of course they continue to kneel in front of their ChiCom master.


6 posted on 08/02/2020 4:44:05 PM PDT by Sir Napsalot (Pravda + Useful Idiots = USSR; Journ0List + Useful Idiots = DopeyChangey)
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To: Sir Napsalot

Lower ratings than Tucker Carlson.


7 posted on 08/02/2020 4:45:12 PM PDT by nwrep
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To: \/\/ayne

Communism killed American sports; if it rises again there will be called “patriot” leagues to distinquish them from the old dead ones.


Bingo! These leagues think they are the sport. And they are not.


8 posted on 08/02/2020 4:49:30 PM PDT by joshua c
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To: Sir Napsalot

LeBron......keep talking brother. Ya bringing down the entire league by your lonesome.


9 posted on 08/02/2020 4:50:02 PM PDT by wardamneagle
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To: Sir Napsalot

The NBA’s commercials said it was coming back to fight injustice. Maybe fans just prefer to see these millionaire ball players simply throw the ball through the hoop and earn their millions without the virtue-signalling stunts.


10 posted on 08/02/2020 4:51:52 PM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog.)
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To: Sir Napsalot

Dear NBA, GF yourselves.


11 posted on 08/02/2020 4:54:54 PM PDT by Bullish (CNN is what happens when 8th graders run a cable network.)
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To: Sir Napsalot

Lakers won Pelicans lost. nuff said On to the nest show.


12 posted on 08/02/2020 5:00:51 PM PDT by xp38
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To: wardamneagle

LeBron......keep talking brother. Ya bringing down the entire league by your lonesome.

You DO KNOW that LeBron does have a high school diploma? He is the Chinese Ambassador to the US of NBA, brought to you by Nike and all of their slave labor.


13 posted on 08/02/2020 5:01:49 PM PDT by Dacula
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To: Sir Napsalot

“””THE NBA GETS LOW RATINGS ON ITS RETURN””””

I didn’t know it returned. Oh well, I had to count the blades of grass in my lawn that day anyway.


14 posted on 08/02/2020 5:02:25 PM PDT by shelterguy
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To: Sir Napsalot

Reasons unknown.


15 posted on 08/02/2020 5:03:57 PM PDT by Trillian
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To: Sir Napsalot

These Poor players live from paycheck to paycheck and it’s going to get ruff when the pay cuts hit


16 posted on 08/02/2020 5:04:42 PM PDT by butlerweave
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To: Bullish

I’m so over the NBA.


17 posted on 08/02/2020 5:06:24 PM PDT by Sam Clements
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To: shelterguy

"Oh well, I had to count the blades of grass in my lawn that day anyway."


Make sure you count them both before you cut them, and after you cut them, so that you can be sure you got all of them.

18 posted on 08/02/2020 5:06:27 PM PDT by Songcraft
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To: Sir Napsalot

Sponsors will not be happy.


19 posted on 08/02/2020 5:08:47 PM PDT by Sacajaweau
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To: Sir Napsalot

Only rich movie stars and other saps give a shi..er...that is, give a Dorkbama about that collection of ........s.


20 posted on 08/02/2020 5:09:04 PM PDT by Da Coyote
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