‘Whitening’ creams undergo a makeover but colorism persists

Associated Press ^ | July 27, 2020

[ConservativeStatement]

Following decades of pervasive advertising promoting the power of lighter skin, a rebranding is hitting shelves. But it’s unlikely that fresh marketing by the world’s biggest brands in beauty will reverse deeply rooted prejudices around “colorism,” the idea that fair skin is better than dark skin.

Unilever said it is removing words like “fair,” “white” and “light” from its marketing and packaging, explaining the decision as a move toward “a more inclusive vision of beauty.” Unilever’s Indian subsidiary, Hindustan Unilever Limited, said the Fair & Lovely brand will instead be known as “Glow & Lovely.”

[sunny bonobo]

What planet are you from? Have you not been watching the news for the last twenty years? It’s embedded into the cultural dna of young white americans especially white girls to hate their white skin.They all want to be black.

[EEGator]

I know, the Moon right?...
:)

[dp0622]

Lol

[Burkean]

How are people supposed to know what the product does if it can’t be identified in the description? If it is “evening the tone,” it either has to be lightening or darkening the skin. Will it be like a crackerjack prize, where you don’t know what you got until you apply it to your face and see what happens?

[Spirochete]

Anybody feel free to add to the list.

Anything you can see and touch. Anything invented after, say ca. 1600.

[Will88]

If there was no demand for whitening products, no one would have to worry about what they should be called.

[dp0622]

Lol

There have been some good things discovered or invented by other groups but that number is astronomically low compared to whites and considering the population of white people in the world it is even lower.

If whites did the whole cultural appropriation thing a lot of other groups would be in the dark

literally

[TokarevM57]

.....my wife just got back from the store....and, can
you believe it, she bought a double-pack of Crest+Plus
toothpaste with Scope and (gasp...gag...self-flaggelate...)
WHITENING in it....!!! oh, I feel so bad about myself....
how can we ever, ever make amends.....

[Mears]

The printing press...by a German.

.

[dp0622]

Yea turns out Germans invented the automobile. I thought that was Americans

[dp0622]

I think they banged out the first jet too

[JesusIsLord]

Too dark, too light, too curly, too straight ... ! People of different color can be just as fickle.

[DennisR]

Ditto!

[tet68]

Only in America can a poor black boy grow up
and die as a rich white woman.

[NorthstarMom]

Evening the tone generally means minimizing age spots and/or melasma. Women can get hyperpigmentation regardless of their skin color and I’m sure that no one, be they black, white or brown, likes it.

[EEGator]

Get out your shoe shine kit.

[spintreebob]

All hair is beautiful

That is the new slogan of Unilever’s Dove brand. How long before that slogan triggers someone. It is obviously an allusion to another slogan that starts with: ALL......

[Spirochete]

There have been some good things discovered or invented by other groups but that number is astronomically low compared to whites and considering the population of white people in the world it is even lower.

I would give an honorable mention to the Japanese, particularly for automobiles and electronics.

Nearly all innovation and discovery from the 17th century onward has been by Europeans, and from the 19th century onward by English and Americans inventors - by a huge margin.