If there was no demand for whitening products, no one would have to worry about what they should be called.
.....my wife just got back from the store....and, can
you believe it, she bought a double-pack of Crest+Plus
toothpaste with Scope and (gasp...gag...self-flaggelate...)
WHITENING in it....!!! oh, I feel so bad about myself....
how can we ever, ever make amends.....