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The Average American Is Streaming 8 Hours of Content Daily — Report
Indiewire ^ | April 14, 2020 | Tyler Hersko

Posted on 04/14/2020 8:19:21 PM PDT by EdnaMode

Believe it or not, streaming has become more popular as people continue to hole up indoors. The average person is streaming eight hours of content per day and has logins for at least four streaming services, according to a new study from OnePoll.

The research firm’s new study, first reported by the Los Angeles Times, found the average person has access to four streaming services, while 38 percent of poll respondents said they logged into five or more platforms.

There has been no shortage of reports about the increased interest in streaming film and television as more Americans practice social distancing and find ways to stay entertained while indoors, but OnePoll’s research suggests that the average American is spending a third of their day streaming content, the most head-turning data about the state of the streaming industry since global affairs upended much of the entertainment industry. The research also implies that four or five streaming services aren’t enough for many consumers: 47 percent of poll respondents said they also use free streaming platforms to watch films or television shows in addition to the services they pay for.

The OnePoll research, which was conducted on behalf of Tubi, did not offer a breakdown on which streaming services are seeing the most usage but recent reports from other firms suggest that Disney+ and Netflix are enjoying particularly strong gains.

The ongoing pandemic has impacted the release dates of numerous movies and television shows, including several projects that were expected to hit various streaming services in the coming months. Peacock Chairman Matt Strauss told reporters on Tuesday that the upcoming NBCUniversal-owned streaming service would unlikely have adult-oriented scripted originals at launch, while Disney+ and Netflix have already announced production delays for practically all of their upcoming scripted series.

Streaming services and entertainment producers are nonetheless making moves to entice viewers during the ongoing pandemic. Apple recently made many of its Apple TV+ shows available for free, while HBO is offering free streaming of “The Sopranos,” “The Wire,” and hundreds of hours of content.

Though the streaming industry has been significantly disrupted by current events, the pandemic hasn’t stopped the industry from becoming more competitive than ever. The short-form Quibi service launched in early April, while the aforementioned Peacock launches for select Comcast customers on April 15 before launching nationally on July 15. WarnerMedia’s HBO Max is still slated to launch sometime in May.


TOPICS: Business/Economy; Chit/Chat; Society; TV/Movies
KEYWORDS: amazon; apple; appletv; disneyplus; hollywood; hulu; movies; netflix; onepoll; streaming; television; tv
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But is anyone reading a book?
1 posted on 04/14/2020 8:19:21 PM PDT by EdnaMode
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To: EdnaMode

I am. Read 3 this week but I am still working.


2 posted on 04/14/2020 8:26:56 PM PDT by wgmalabama (Piss on China. They nuked US and Europe with a bio weapon. Payback time.)
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To: EdnaMode

I don’t think cinemas are coming back.

$12 a ticket, plus $10 for popcorn. Noisy people. Who needs it? Stay home and stream content.


3 posted on 04/14/2020 8:28:23 PM PDT by ClearCase_guy (If White Privilege is real, why did Elizabeth Warren lie about being an Indian?)
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To: EdnaMode

John Chapter 1

And only stream Whitehouse press conferences.


4 posted on 04/14/2020 8:28:52 PM PDT by Varsity Flight (QE 2020. All Quiet on the Western Front)
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To: EdnaMode

I read at least two a week every year. I keep track on Goodreads, where I set an annual goal.


5 posted on 04/14/2020 8:31:52 PM PDT by kalee
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To: EdnaMode

Yeah, I’ve been reading a lot. And writing, but I leave streaming or downloaded video on in the background. It’s way more than eight hours.


6 posted on 04/14/2020 8:32:17 PM PDT by Tacrolimus1mg (Do no harm, but take no sh!t.)
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To: EdnaMode
The thrift store where I found a signed edition of "Failure Is Not An Option" by Gene Kranz is closed, That's been my primary source of books.

So I read a lot of FR. And I have Kraftwerk going on in my Skullcandys.

Yes, I'm weird...

7 posted on 04/14/2020 8:40:21 PM PDT by real saxophonist (If you don't have a gun, sell some toilet paper, and go buy a gun. - Colion Noir)
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To: EdnaMode

That data will be eaten quickly. I wonder if Comcast will exempt for this time. They already give 2 months free. But no word if they will give it to this.


8 posted on 04/14/2020 8:42:52 PM PDT by napscoordinator (Trump/Hunter, jr for President/Vice President 2016)
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To: EdnaMode

I heard those who are verocious readers get Alzheimer’s. Teachers get it at a higher clip too. No thanks!!!!


9 posted on 04/14/2020 8:44:36 PM PDT by napscoordinator (Trump/Hunter, jr for President/Vice President 2016)
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To: ClearCase_guy

And Chinese Communist ownership of one of the big chains, AMC

Americans were shocked and angered today on Facebook when they found out that Smithfield is Communist Chinese-owned.

Normal Americans are starting to get the message that Communist China is bad for their health. Granted, a few liberal (white) snowflakes were defending Communist China with calls of xenophobia and racism, but overall, there is a definite hate for Communist China. Not like last year when Trump levied the tariffs, where most were pro-Communist Chinese...


10 posted on 04/14/2020 8:44:48 PM PDT by Starcitizen (Communist China needs to be treated like the parish country it is. Send it back to 1971)
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To: kalee

...............


11 posted on 04/14/2020 8:45:55 PM PDT by LouAvul ("Little by little, the look of the country changes because of the men we admire.")
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To: EdnaMode

In the great quarantine of 2020...if the net goes out, sh*t gets real.


12 posted on 04/14/2020 8:47:57 PM PDT by jdsteel (Americans are Dreamers too!!!)
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To: EdnaMode

And half that is pron.


13 posted on 04/14/2020 8:53:47 PM PDT by bigbob (Trust Trump. Trust the Plan.)
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To: real saxophonist

What is a Skullcandy?


14 posted on 04/14/2020 9:03:54 PM PDT by deadrock
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To: real saxophonist

Nevermind. I binged it.


15 posted on 04/14/2020 9:06:29 PM PDT by deadrock
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To: EdnaMode

“About half of the consumers surveyed said they canceled their free trial on a streaming service after they finished watching a show.”

That’s funny. The LA Times interviewed 2,000 and discovered that 1/2 signed up for a free trial, watched a few things, and then cancelled. Like purchasing a new suit at JC Penny, wearing to a wedding, and returning it the next week.

My hunch is that the number of subscribers is much lower than wanted by Kraztenberg, Disney and other platforms. People want free shows, free music, free computer programs and free books. Young people want spending money for restaurants and free social media sites for posting their drinks and plates.


16 posted on 04/14/2020 9:10:02 PM PDT by Falconspeed
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To: EdnaMode

i read about 2 hours of website news stories a day does that count?


17 posted on 04/14/2020 10:01:39 PM PDT by Bob434
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To: EdnaMode

I do my best to keep my kids off the phone the computer and their video games as much as possible

It’s very difficult task these days


18 posted on 04/14/2020 10:35:19 PM PDT by Truthoverpower (The guv mint you get is the Trump winning express !)
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To: EdnaMode; All
No Direct TV, no DISH, no MSM. We read books on line via Amazon/Kindle.

Stream Huckabee, Trump announcements and speeches, OANN, Mark Levin, Stuart Varney, Jeanine Pirro, sometimes Sean Vannity-Interruptus, etc on YouTube.

19 posted on 04/15/2020 12:23:38 AM PDT by Cobra64 (Common sense isnÂ’t common anymore.)
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To: ClearCase_guy

Make your popcorn at home w/coconut oil for that movie theater flavor.

Enjoy with a streamed movie OR with PDJT’s next presser where he roasts those snarling hyenas who dare call themselves reporters.

Yesterday’s was a barn burner, the first one I have watched straight through. Geez, this Pres. is good at what he does!

When that little creep Paula Reid starts hectoring & gesticulating, my bowl of O.R.’s will be at the ready.

Reid is the female Acosta. Too bad, she’s quite a little hottie.


20 posted on 04/15/2020 1:19:41 AM PDT by elcid1970 ("The Second Amendment is more important than Islam.")
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