Posted on 03/03/2020 7:03:18 AM PST by ProtectOurFreedom
Would you trust wrench monkeys who mangle the English language? Is the IQ of the idiots in marketing an indicator of the quality of the guys they hire to fix your car or truck?
(Excerpt) Read more at knudtsen.com ...
My wife used to compose ads like this for the weekly “Penny Saver” in her home town.
We have laughed for years over the first-drafts of the supermarket ads putting “pork lion” on sale!
The people who composed the ad are the ones who screwed up - and that likely was not the dealership. I would have been more concerned if the pictured auto part was the alternator, instead of the disk “breaks”.
You were expecting maybe literacy?
Yes, that's a joke, son.
Cut the guy a brake, geesh.
Ha! I worked advertisng dept’s for daily newspapers for many years. One that comes to mind (one of many) Insect repellent was the item. We ran Incest repellent. You could hear the ad director screaming from outside his closed office door. Nobody got fired but there was a healthy discount on the ad.
Of course, you CAN have disc brake "breaks"...
So maybe a "Break Check" is not such a bad idea.
I wrote the dealer and asked which parts they are going to inspect for breaks.
Isn't English fun?
I want to know how the British spelling took over in the United States...Disc vs. disk
There is no consensus on the difference between disc and disk, and in many contexts the two are used interchangeably. Disk is the standard spelling for computer-related terms such as hard disk and floppy disk. Disc is the standard spelling for phonograph records, albums (in the figurative sense—a group of songs presented in sequence), and components of plows and brake systems. But both spellings are commonly used for (1) CDs, DVDs, and other compact optical disks; (2) flat, plate-like bones; (3) flat, circular objects, and (4) disk-shaped celestial bodies. There are trends: disc is more common than disk for CDs, DVDs, etc. and plate-like bones, and disk is more common for disk-shaped things in outer space. But these trends are not so pronounced as to be conclusive.
disk (n.)"Disc" is an affectation. It's "disk" for me.1660s, "round, approximately flat surface," from Latin discus "quoit, discus, disk," from Greek diskos "disk, quoit, platter," related to dikein "to throw" (see discus).
The American English preferred spelling; also see disc.
From 1803 as "thin, circular plate;" sense of "phonograph disk" is by 1888; computing sense is from 1947. Disk jockey first recorded 1941; dee-jay is from 1955; DJ is by 1961; video version veejay is from 1982. Disk-drive is from 1952.
disc (n.) Latinate spelling preferred in British English for most uses of disk (q.v.). American English tends to use it in the musical recording sense (1888); originally of phonograph records, recently of compact discs.
Heh, heh. Thanks!
“Incest repellant” — LOLOL. Thanks. That’s a real good one.
I see that mistake made frequently; even here on FR. Still a sign maker should know better. In any case the dealer is getting attention which is what they wanted. Are the techs there on a brake?
...says the guy who misspelled the source in posting this....
This post belongs in Braking News
When I’m taking a 10 minutes breather from my job I certainly DO enjoy having a qualified automobile technician coming over to check on the situation.
“Source” is difficult for this. The photo I posted was taken from the Coeur d’Alene Press yesterday, so it is correct. But there is no associated article in the newspaper and there’s no URL for the advertisements they ran. So there was no point putting in the CdA Press URL. I opted intentionally to use the Knudtsen Chevrolet URL rather than the CdA Press URL.
Knudtsen’s web marketing team is better at this than their print advertising agency. The spelling error is nowhere to be found on the web site.
“Braking News” — I’d definitely stop for that!
"We're just here to break stuff!"
But you misspelled Knudtsen.
After my first “break” job ripoff back in 1986 i learned (easily) how to do it myself for something like 30 bucks instead of the $300 plus they charge.
I feel sorry for all the gullible women out there...i’ve made it a point to help many of them cheap.
Same goes to fuel pumps, water pumps, alternators, shocks, exhaust etc etc etc..
My buddy’s dad owned a gas station in 1985 and charged me 130 dollars to pullout 2 bolts and a rubber line to replace my fuel pump.
I was like WTF!!?
These rip-off artist turned me into the amateur mechanic that i am today.
You would not believe the things i have fixed with my crappy Craftsman tool set..
Thanks for taking the time to diskuss this with me! ;-P
Aha...yep, caught me! Those Scandinavian names are always confusing. Whoever heard of putting a “t” in Knudsen? Even Wikipedia asks me “Did you mean: knudsen?” when I search for “Knudtsen.”
“Brake” or “Break”?
“Knudsen” or “Knudtsen”?
Which should Americans be expected to know? Hmmm?
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