Posted on 09/18/2019 12:44:26 PM PDT by Diana in Wisconsin
American fashion brand Bstroy has received fierce criticism on social media after displaying school shooting-themed hoodies at a show during New York Fashion Week.
The brand's spring/summer 2020 collection, designed by Brick Owens and Duey Catorze, featured distressed hoodies reading "Stoneman Douglas," "Sandy Hook," "Virginia Tech" and "Columbine," the sites of four of the deadliest school shootings in the US.
Photos from the show posted on the brand's Instagram account, as well as Owens' account, quickly drew outrage, with some commenters identifying themselves as survivors or relatives of victims.
On a photo of the Stoneman Douglas hoodie, one person commented, "My dead classmates dying should not be a f***ing fashion statement."
Another commented on a photo of the Columbine design: "As a victim of Columbine, I am appalled. This is disgusting. You can draw awareness another way but don't you dare make money off of our tragedy."
On Twitter, a spokesperson for the Vicky Soto Memorial Fund, established after teacher Victoria Soto was killed at Sandy Hook Elementary School, posted, "This is just absolutely horrific. A company is make light of our pain and other's pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable."
Owens posted a handout from the show on Instagram, which reads, "Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life's fragility, shortness, and unpredictability yet we are also reminded of its infinite potential."
Goodness gracious.
Marketing genius in reverse......
Add “Gun Free Zone” and it would be a fashion statement that actually said something.
Brick and Duey, this is starting to make sense.
Hmm...now we know where the Gillette marketing department turned up.
American fashion brand Bstroy ?? I’m betti.ng there’s not one conservative or traditional American in the company... One hundred percent liberal haters.
Thick As Brick and Screwey Duey aren’t on track to be the next Calvin Kleins.
Catorze - They should get a good law firm, Duey, Cheetim, and Howe
WT actual F!
I have a bunch of VT gear. This is just weird.
I can understand it. Today’s kids are a cocktail of mental health problems and planning a school shooting is not uncommon for them. I’m surprised we don’t have more. We probably don’t hear about the number that were stopped before they happened (like at my son’s school)
If they keep pulling stunts like this they may want to hire a good law firm. :)
Was waiting for my daily dose of outrage material. Thanks, y’all! [deeply triggered]
Well, now we’ve heard of this brand and these “designers,” so they got what they wanted.
Yep. Generating a BUZZ for next Spring. Keep those third-world sewing machines ready to go; I’m sure we’ll have more deaths before Spring. :(
Ghouls.
Good summary.
If bump stocks can be made illegal then goodies should also bea illegal. True criminals prefer goodies!
insanity
And guns are the problem. Sure.
https://heavy.com/news/2019/09/brick-owens-dieter-grams-bstroy/
Yep - notice they didn’t take on the hood.
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