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Guy Kawasaki: At Apple, Steve Jobs divided people into 2 groups—‘insanely great’ and ‘crappy’
CNBC ^ | 04-08-2019 | Guy Kawasaki

Posted on 04/08/2019 10:37:23 AM PDT by Red Badger

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1 posted on 04/08/2019 10:37:23 AM PDT by Red Badger
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To: Swordmaker; ShadowAce

Ping!.....................


2 posted on 04/08/2019 10:37:46 AM PDT by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Red Badger

“There were days where he was impressed by my work, and there were days when I was certain he would fire me.”

Classic Narcissism.


3 posted on 04/08/2019 10:42:51 AM PDT by PetroniusMaximus (<img src=(;.()))
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To: PetroniusMaximus

There’s an old business adage:

One ‘Aw S#!t’ wipes out ALL ‘Attaboys!’........................


4 posted on 04/08/2019 10:44:02 AM PDT by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Red Badger
Customers can’t tell you what they need

Baloney. Customers define need. Engineers and designers who want to meet those needs must learn to ask the right questions.

5 posted on 04/08/2019 10:45:24 AM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: NorthMountain

6 posted on 04/08/2019 10:47:39 AM PDT by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Red Badger
He divided the world into two groups: “Insanely great people” and “crappy people.”

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor scarcity)states that, for many events, roughly 80% of the effects come from 20% of the causes.

The insanely great people matter. They are few in number, but they will do 80% of the work. I've seen management focus on the crappy 80% and try to turn them into insanely great people. It never works. I think management should shower attention on the best people, consider most of the staff as just deadweight. Because that's what they are. And if management showers attention on the deadweight, they will have nothing to show for it -- and the insanely great people will start to leave because they feel unappreciated. You really don't want that.

7 posted on 04/08/2019 10:48:42 AM PDT by ClearCase_guy (If White Privilege is real, why did Elizabeth Warren lie about being an Indian?)
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To: Red Badger

Kawasaki is a joke. His real fame has been to be an author and a speaker not so much as evangelist in the early days of Apple. People became aware of this role at Apple because of his books.

Ah yes, I see in the last sentence of this article - he has another book out. His books do keep his name out there.

I remember meeting him after he was fired from 4th Dimension, the database company, I kept thinking this “guys is trying to sell himself by bitching about others”. At this meeting he was complaining about how bad the founders of the company had been...which probably became a chapter or two in subsequent book.


8 posted on 04/08/2019 10:49:01 AM PDT by ConsCA
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To: NorthMountain

9 posted on 04/08/2019 10:49:25 AM PDT by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Red Badger

Steve really scared employees. I’ve heard about it. He was intimidating and as many have learned not very nice.

He himself admitted as much in the end.


10 posted on 04/08/2019 10:50:32 AM PDT by romanesq (For George Soros so loved the world, he gave us Obama.)
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To: Red Badger

What was so revolutionary about the Macintosh really? Apple didn’t invent the GUI. Xerox did many years before.

No, he was just smart enough to sell what someone else invented.


11 posted on 04/08/2019 10:51:29 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: Red Badger
I saw GK at the user group conference in Dayton. When my fellow geek and I arrived and checked in, we headed down a very crowded corridor, and GK was sitting on a bench of some kind, hands clasped, elbows on knees, leaning forward, just smiling and taking it all in. GK gave a great presentation, I don't remember much about it, merely a lot of rah-rah, and it was his last weekend with Apple before his jump to the company that made the DB software 4th Dimension.

Looks like he's peddling another how-to-have-a-great-career book. Better books exist to read about Steve Jobs.

The best things that ever happened to Steve Jobs? He met Steve Wozniak; he got his way for commercializing the Apple II; and by following his base instincts, he got himself removed from any decisionmaking role by CEO Mike Markkula. Thanks Red Badger.

12 posted on 04/08/2019 10:52:18 AM PDT by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: Red Badger

Most of the time, Dilbert makes sense. That one just doesn’t reflect reality in my line of work.

I sometimes get customers feeding specifications, when they should in fact be feeding requirements ... but that level of cluelessness just doesn’t match reality.


13 posted on 04/08/2019 10:52:19 AM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: Red Badger

My analysis has always been simple and I use it frequently: “What would happen if this person suddenly wasn’t here?”. With some the honest answer is “not much would change”, and with others it is clear that the loss would hurt greatly.


14 posted on 04/08/2019 10:56:15 AM PDT by Codeflier (Tagline for sale.)
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To: Red Badger
But it was always exciting because we were on a mission to prevent totalitarianism.

Delusional much?

15 posted on 04/08/2019 10:57:35 AM PDT by Responsibility2nd ( Import the third world and you'll become the third world.)
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To: Red Badger; ~Kim4VRWC's~; 1234; 5thGenTexan; AbolishCSEU; Abundy; Action-America; acoulterfan; ...
Guy Kawasaki talks about what he learned from working with Steve Jobs. . . —PING!


The Brilliance of Steve Jobs Ping!

If you want on or off the Mac Ping List, Freepmail me.

16 posted on 04/08/2019 11:00:36 AM PDT by Swordmaker (My pistol self-identifies as an iPad, so you must accept it in gun-free zones, you hoplaphobe bigot!)
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To: PetroniusMaximus

As is the “insanely great” and “crappy” dichotomy, which ventures toward borderline splitting.


17 posted on 04/08/2019 11:01:13 AM PDT by 9YearLurker
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To: ImJustAnotherOkie

Something that Xerox wasn’t smart enough to do.


18 posted on 04/08/2019 11:01:51 AM PDT by 9YearLurker
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To: Responsibility2nd

It seems to be a recurring theme among liberal groups:

Fight totalitarianism by being totalitarian.

Fight Fascism by being Fascist.

Fight hate by being a hater.

Fight lies by lying your ass off........................


19 posted on 04/08/2019 11:03:16 AM PDT by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Red Badger

I met Jobs in the 70s, as Apple II was really taking off, as a potential supplier. His managers said we had to get his buy-in as VP Engineering before they could proceed. He was over an hour late for the meeting, and dismissed us in the reception area with “I know what you have and I don’t like it”.

Being a visionary and an asshole are not mutually-exclusive.

But its fun to have his business card from that era.


20 posted on 04/08/2019 11:04:54 AM PDT by bigbob (Trust Trump. Trust the Plan.)
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