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The Battle for the Last Unconquered Screen—The One in Your Car
WSJ ^ | 6 April 2019 | Tim Higgins

Posted on 04/06/2019 8:58:30 AM PDT by DUMBGRUNT

Auto makers and Silicon Valley are locked in a fight to control the dashboard display...

The current state of play is a confused free-for-all as the two industries circle each other warily. Some car makers are turning over their dashboard operating systems to Alphabet’s Google entirely. Others, including Ford Motor Co. and Daimler AG , wager they can muster the technological chops to compete...

With his wife’s 2016 Mazda CX-5, he can’t figure out how to turn off the radio. “We can turn it down,” he said. “But off is apparently a complex process we haven’t been able to figure out.”

A Mazda spokeswoman said there is no easy way ...

Amazon.com Inc. is in the midst of rolling out its Alexa voice assistant in BMW, Toyota and Volkswagen models, though it’s limited in what it can do...

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Chit/Chat
KEYWORDS: automotive; goog; technology
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A great comment from WSJ site:

When I buy gas if the pump starts talking to me with the ads, I turn it off, pay my $2 or so, and drive to another station. And I will never knowingly buy any vehicle that thinks my driving experience is to be filled with their ad driven nonsense and data mining algorithms. It matters not whether its the OEM or Silicon Valley types responsible.

What irks me most is the number of marketing type people that think it is okay to cover every square inch of my life with ads. Who are these people? What kind of upbringing did they experience? Do they react with glee to every robo call they receive, to every stupid, insipid, lowest common denominator commercial on tv? Do they wander the world in search of quiets moments to pollute?

It all seems a terrible waste of human effort. The percentage of my purchases driven by any drive by ad is almost unmeasurable. And now because some consulting company thinks this will be a $750 billion dollar industry at some point, the battle rages.

1 posted on 04/06/2019 8:58:30 AM PDT by DUMBGRUNT
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To: DUMBGRUNT

A childhood friend patenented the led clock used in Fords from their inception until just a few years ago. He was a multimillionaire by 28.

Car stuff will make you rich.


2 posted on 04/06/2019 9:00:50 AM PDT by Vermont Lt (If we get Medicare for all, will we have to show IDs for service? Why?)
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To: DUMBGRUNT

I just want a trash compactor in my car .... come on tech wizards. Get real


3 posted on 04/06/2019 9:01:03 AM PDT by jcon40 (The other post before yours really nails it for me. I have been a DOithS / PC guy forever and alway)
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To: DUMBGRUNT

Just bought a 2018 German sedan...so damn complex I’ll never learn how to do 10% of what it’s capable of doing.


4 posted on 04/06/2019 9:03:42 AM PDT by Gay State Conservative (Mitt Romney: Bringing Massachusetts Values To The Great State Of Utah.)
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To: jcon40

massaging seats would be good too-


5 posted on 04/06/2019 9:03:46 AM PDT by Bob434
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To: DUMBGRUNT

Well said.


6 posted on 04/06/2019 9:04:52 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Vermont Lt

Car stuff will make you rich.

Long ago, I had a school chum that claimed his father, a Ford engineer, invented the sequential turn signal?
A hot item in the 1960’s.

They get paid extra for that, who knew!


7 posted on 04/06/2019 9:08:43 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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To: DUMBGRUNT

Can anyone else remember the days when a video screen in the driver’s visual range would have been unthinkable? When did that change?


8 posted on 04/06/2019 9:09:08 AM PDT by oldtech
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To: DUMBGRUNT
Remember what Trump said about airplanes and how they have too many controls and crap in them, and that's why they're crashing?

I would like to see auto makers go back and introduce cars without electronics again, and include a do-it-yourself kit for repairs. Such a car would sell for under $5,000 and help out low-income workers.

9 posted on 04/06/2019 9:10:31 AM PDT by Extremely Extreme Extremist (Trust the plan of the 17th letter of the English alphabet!!)
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To: DUMBGRUNT

It must be noted that the bigger screens, the more gadgetry, the more bells and whistle‘s, and the more electronic distractions that you have on a car will ultimately make it less safe. Whatever happened to the pure joy of driving an automobile? Without a dozen gadgets and gizmos?


10 posted on 04/06/2019 9:11:24 AM PDT by Responsibility2nd ( Import the third world and you'll become the third world.)
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To: Gay State Conservative

After decades of owning Japanese and American cars, I bought a Volkswagen two years ago. It is a weird car. But you get used to the controls, dials and switches.


11 posted on 04/06/2019 9:13:46 AM PDT by Responsibility2nd ( Import the third world and you'll become the third world.)
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To: DUMBGRUNT
if the pump starts talking to me with the ads, I turn it off, pay my $2 or so, and drive to another station.
(Need to be a WSJ subscriber in order to read the article.)

I once told a car salesman I wanted no dealer name on the car I was purchasing. He agreed.
I came in the next day to sign papers, etc., and saw the dealership decal on the back of the car. Sales guy said - REALLY sorry, but darn, it's not removable. I said FU, closed my checkbook and walked out.
12 posted on 04/06/2019 9:14:20 AM PDT by oh8eleven (RVN '67-'68)
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To: DUMBGRUNT

What about looking at the road?

I’m booking my car in for a checkup. It is over ten years old, in good shape, and blessedly simple by 2019 standards. I want it to last. It has the little tv screen but that is only for the satellite radio and mechanical things. It doesn’t talk to me, show me episodes of Games of Thrones or try to sell me term life insurance at stop lights.


13 posted on 04/06/2019 9:16:04 AM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: DUMBGRUNT

It amazes me that a new card has to come with a user manual about 500 pages long. It’s like the car companies discovered computers and rushed out to hire competent IT kids fresh out of college and turned them loose to cram as much apps into the car’s computer as possible.


14 posted on 04/06/2019 9:18:05 AM PDT by antidemoncrat
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To: Responsibility2nd
It must be noted that the bigger screens, the more gadgetry, the more bells and whistle‘s, and the more electronic distractions that you have on a car will ultimately make it less safe. Whatever happened to the pure joy of driving an automobile? Without a dozen gadgets and gizmos?

I strip away the old debris
That hides a shining car
A brilliant red Barchetta
From a better vanished time

15 posted on 04/06/2019 9:19:46 AM PDT by dfwgator (This week I'm dfwredraider)
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To: Gay State Conservative
...so damn complex I’ll never learn how to do 10% of what it’s capable of doing.

Same with my smartphone- it's way smarter than I am!

16 posted on 04/06/2019 9:22:17 AM PDT by JimRed ( TERM LIMITS, NOW! Build the Wall Faster! TRUTH is the new HATE SPEECH.)
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To: oldtech
AAA has caught in to this idiocy. In addition to publishing annual safety ratings for cars, they recently published a list of cars whose internal distractions are most invasive and UNSAFE.

Any time I hear a complaint about motorists texting and driving, insimply point out that the distractions we allow to be built right into the cars on our roads are probably just as unsafe as anything the motorist is doing while driving.

17 posted on 04/06/2019 9:23:56 AM PDT by Alberta's Child ("In the time of chimpanzees I was a monkey.")
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To: DUMBGRUNT

The right to be left alone.

When you think about it that is the essence of freedom and conservatism.


18 posted on 04/06/2019 9:24:33 AM PDT by crusher2013
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To: DUMBGRUNT

Some years ago a VP of Procurement picked up his new lease car from security and he couldn’t start it, raised all kinds of hell until someone told him he had to step on the brake first then start it. Funny times.


19 posted on 04/06/2019 9:25:46 AM PDT by Rappini (Compromise has its place. It's called second.)
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To: Gay State Conservative

My wife just bought a new phone, it is so full of crapware it becomes tedious to use.

Each time I get a new phone, I swear to root that sucker!
Then I delete everything possible and deactivate still more.

Some shite is near impossible to remove or turn off.

I consistently use about a half of dozen apps, map, flashlight,camera, HRM training, security camera viewer and texting. And maybe six more occasional use specialties.

I swear I’m gonna root that sucker!


20 posted on 04/06/2019 9:26:18 AM PDT by DUMBGRUNT ("The enemy has overrun us. We are blowing up everything. Vive la France!")
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