Get woke, go broke.
Posted on 01/25/2019 11:43:50 AM PST by rightwingintelligentsia
Coca-Cola is abandoning it’s eleven-year run of airing an ad during the Super Bowl this year, opting instead to run a commercial promoting “unity” as “our nation feels divided” just before the National Anthem.
At up to $5.3 million per sixty-second spot, the soda giant has pulled out of airing an ad during the most expensive TV time of the year, but is not snubbing the game entirely, according to Variety.
Coke-Cola will run an ad focusing on “diversity” in the half hour before kickoff.
According to a statement, Coke celebrated its history of “unity and positivity.”
“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of Coke’s sparkling beverages business unit. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.”
Coke has plied the “diversity” theme before. Last year, for instance, the company’s ad included images of all races and genders as well as disabled people with a voice-over saying, “We all have different looks and loves likes and dislikes, too. But there’s a Coke for we and us and there’s a Coke for you.” And in 2014, Coke’s ad featured the song “America the Beautiful” being sung in different languages. Some of the singers were Muslims in hijabs and a same-sex couple.
(Excerpt) Read more at breitbart.com ...
Football and Television in general is not worth watching the commercials.
Record the game and start it a couple hours late, then you can skip the commercials/indoctrinals. You’ll be all caught up for the last 5 minutes.
After today, I'll need it.
You mean the soda that changed its logo to look more like 0's logo?
The Super Bowl has been a commie propaganda campaign for more than a couple of decades.
The country is not unified, but it is diverse. Could the diversity be blocking unity?
Good thing I gave up drinking Coke corn syrup water and no longer watch or care about the Anti-American Nationless Felon League or their super toilet bowl.
Dr Pepper. . .nectar of the gawds. . .everything goes with Dr Pepper
IT'S ALL ONE, BIG PSYCH TRIP..
I wish I was young again .... there was a period in my life when bustin' heads was an enjoyable action because I (we) thought I was right.
It's amazing what a man can and will do if he will take a stand on what he believes is right.
‘Diversity and Inclusion’ are dog whistles for ‘everyone but WHITE MALES’.
My entire working life there have been ‘perks’ for women & minorities in the name of ‘fairness’.
What that means is F*** YOU WHITE MEN.
As a ‘white male’ this society is actively attacking me.
I no longer think it is my best interest to support my country.
Let it all burn, I no longer care.
How does diversity unite?
If were all together, why are some kneeling and some standing?
Everything non political in our society has been made political, ruined, stripped of fun, stripped of innocence. No escape.
Super Bowl? Not super.
Race Pimpin’ For Dollars.
It’s a long, boring, worthless ad. It will never win the super bowl ad contest.
Another reason not to watch this dud of a game. They should just mail the trophy to Belichick every year.
Marketing malpractice is apparently the wave of the future.
Aw, shucks. I’m going to miss it.
And the Superbowl.
I’ll have to try store-brand soft drinks again.
Get woke, go broke.
I continue to feel vindicated with my decision to giving up all Coca Cola products about 9 to 10 years ago with no regret.
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