Posted on 01/25/2019 11:43:50 AM PST by rightwingintelligentsia
Coca-Cola is abandoning it’s eleven-year run of airing an ad during the Super Bowl this year, opting instead to run a commercial promoting “unity” as “our nation feels divided” just before the National Anthem.
At up to $5.3 million per sixty-second spot, the soda giant has pulled out of airing an ad during the most expensive TV time of the year, but is not snubbing the game entirely, according to Variety.
Coke-Cola will run an ad focusing on “diversity” in the half hour before kickoff.
According to a statement, Coke celebrated its history of “unity and positivity.”
“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of Coke’s sparkling beverages business unit. “This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.”
Coke has plied the “diversity” theme before. Last year, for instance, the company’s ad included images of all races and genders as well as disabled people with a voice-over saying, “We all have different looks and loves likes and dislikes, too. But there’s a Coke for we and us and there’s a Coke for you.” And in 2014, Coke’s ad featured the song “America the Beautiful” being sung in different languages. Some of the singers were Muslims in hijabs and a same-sex couple.
(Excerpt) Read more at breitbart.com ...
Are men allowed to drink Pepsi?
Can’t wait to not watch it.
Quit drinking soda, it’s poison.
Turns out i have other plans for that day. Don’t know what they are yet, but they don’t include the Neeling Felon League.
No. Leads to “more” toxic manliness.
No. Leads to “more” toxic manliness.
I’d like to teach
The world to sing
In perfect harmony...(part II)
Didn’t work then
Won’t work now
Made by GILLETTE?...................
If you are a Trump supporter, diversity and inclusion does not include you. Sorry. No racism allowed.
I’m going to really hate giving up Coke but it looks like I’m going to have to.
Well, I don’t drink soda now anyway so they can KMA regarding this BS crap they are buying into.
Remember when commercials actually would pitch the benefits of the product they were selling?
If it has HFCS it is.......................
A sweet problem: Princeton researchers find that high-fructose corn syrup prompts considerably more weight gain:
Let us come together in our diversity and make America great again.
How’s that?
I was just going to post that I remember when companies used to just tout the virtues of their product, not indulge in virtue-signaling.
How about just selling us carbonated sugar water instead? Get woke, go broke.
and i don’t like pepsi.
Maybe Polar makes a cola...
Is Coca-Cola back to 1971, I'd Like to Teach the World to Sing (In Perfect Harmony)?
What the hell is wrong with the CEO’s of these companies?
Let’s piss off nearly half of your market?
He coke, if this shit is true, up yours.
Go preach to some idiot sonwflake who appreciates it.
if true, coke products can kiss my ass.
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