Director Kim Gehrig is the person behind Gillette's controversial ad
Posted on 01/15/2019 7:40:45 PM PST by TigerClaws
New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'
It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis
Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals
Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying
Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'
By Ruth Styles For Dailymail.com
Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019
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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.
The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.
But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'
Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.
(Excerpt) Read more at dailymail.co.uk ...
Perfect.
The only thing I might miss is ‘Dawn’ - and I’m sure we can rig something up from scratch to do the same job ;-)
Director Kim Gehrig is the person behind Gillette's controversial ad
How could the boys in Australia let this little gem get away from them?
Yep, I did a little bit of cursory research. P/G owns Dawn, and Tide among others. Pretty much everything else I don’t use. I’ve been buying lesser priced alternatives for many things for a while, this is just a couple more. I’m not going to voluntarily give money to companies that find it necessary to invoke national ad campaigns to insult me. F ‘em.
They don’t CARE. Just like the Hollywood producers and stars have no interest in the ‘average’ American ... they will foist their opinions and their social justice on you until they beat you into submission.
Their 'true' colors/ideology.
I think most men are natural warriors,
"The hardest thing in the world is to assume the mood of a warrior. It is of no use to be sad and complain and feel justified in doing so, believing that someone is always doing something to us. Nobody is doing anything to anybody, much less to a warrior.
A warrior takes his lot, whatever it may be, and accepts it in ultimate humbleness. He accepts in humbleness what he is, not as grounds for regret but as a living challenge."
-- Journey to Ixtlan
Men, Real Men, consider buying their shaving products from companies like Dorco, or Dollar Shave Club or other online places where they save money and put companies like Gillette, full of feminazi crap out of business.
Kim, penis envy much?
No surprise that a couple of feminazis were behind it.
Who at Gillette approved this fiasco? Surely, they would have realized such an ad or promo would negative consequences. If they didn’t, they should be fired.
HAHA Seriously- I only cheer for the males in womyns sports.
Antique feminazis.
This amazes me...feminazis would tolerate none of that coming from a man.
So, Gillette, let me get this straight...decades worth of my business loyalty to your products is not as important to you as shaming me for my gender and heterosexuality?
And that is a shame, b/c there’s just no fix for that level of stupid.
Electric razors rule
So easy it’s funny
I just leave my battery one plugged in. Then it never fails
Blades last 2 yrs
“Who at Gillette approved this fiasco? Surely, they would have realized such an ad or promo would negative consequences.”
Brainwashed SJW millennials in the marketing departments==corporate suicide
There’s been a lot of them lately.
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