Why Gillette's New Ad Campaign Is Toxic

Forbes ^ | January 15, 2019 | Charles Taylor

[EdnaMode]

The movie “Mean Girls” showed how nasty girls and women can be towards each other.

[Hardastarboard]

Or toilet “humor”. If that’s all you got, you got nothing. I see so much of that in movies any more. One of the Mike Myers Austin Powers movies was nothing but toilet jokes. It was nauseating and stupid. Not funny at all.

[Southside_Chicago_Republican]

Gillette needs to hire that Brand Power agency to do their ads. Brand Power ads actually focus on the product and what it’s for. I’ve seen them for Swiffer, Mr. Clean Erasers, and other products They are plain but effective. I usually wind up thinking, “hey, I should buy that.” They are the polar opposite of the metrosexual/SJW onanism fests that are not about the product at all, but about feeling virtuous. I am also fairly certain that Brand Power execs are not habitual abusers of drugs, which I take to be a major creative source for a lot of advertising. Have you seen the Rastafarian guy milking a giraffe and getting a bucket of Skittles?

[Grampa Dave]

I stopped using their razor blades about 5 years ago.

My beard is very tough in 24 hours, and Gillette apparently lowered the quality of their blades. The blades used to last about 5 days, and suddenly I was getting 1-2 days. Often I would get some severe nicks. Then the prices went up.

I went to the Norelco shave in the shower razor. I still use Gillette’s shave cream. Now, I will find an alternative.

In the near future, the surviving Business schools will document how many CEO’s including the owners of the NFL/Apple/Gillette have destroyed their companies.

Or they came close to destroying their companies with their liberal attacks against America and those who love America.

Many CEO’s have started the destruction of their businesses with their vile attacks on those who live a positive lifestyle instead of a self destructive liberal one!

---

Politics at its very core embodies the selective. i.e., once a political position is stated you have to account that you are now on the opposite side of 50% of all current, as well as potential customers. Sometimes the numbers can be higher.

But that’s the rule-of-thumb. That’s why it used to be the absolute last thing any CEO worth-their-salt would argue publicly, let alone place its business and customers directly into any political fray.

It seems that many of these CEO’s like NFL/Apple/Gillette and ? forgot they were in the business of business – not the business of liberal politics.

Many of us have a suspicion, the price they are going to pay in loss of sales, reputation, as well as share holder condemnation will be legendary.

[Sequoyah101]

Schick or Bic razors and Schick Edge shaving gel. They aren’t locked up at the store that I know of and all work just fine.

I’ll miss the Old Spice for a bit but I’ll get over it.

This ad campaign is a stupid move.

[reed13k]

I did not know that...

[mkleesma]

“Guess I’ll be going generic as well.”

Tried Dollar Shave Club and Harry’s - both good.
Stayed with Dollar Shave Club because of their funny commercials.

[Jonty30]

The shave a month clubs are going to do very well from this.

[Dr. Sivana]

Reposted from yesterday:

My correspondence with Harry’s:

Jordan (Harry’s)
Jun 9, 11:20 EDT
Hi Dr. Sivana

We decided to create this campaign in support of people living proudly, and recognize people live their lives in different ways. We feel it is important to celebrate causes that respect everyone’s right to live in ways that feel true to them, and hope you’ll consider our point of view.

All the best,
Jordan

HARRY’S
Office: 888 212.6855
Follow: @harrys / Like: Facebook

Dr. Sivana
Jun 8, 15:29 EDT
Good afternoon,

I have been buy Harry’s products for a couple of years, and for the most part, find them to fill my needs at a reasonable cost. I was gratified to find them at the Wal-Mart, thinking I would no longer have to mail order Harry’s products.

One thing I do NOT like is when the vendors of my everyday consumer products decide to engage in the culture wars by embracing homosexualist promotion. Now I find that Harry’s is associating with these by having a special shaving offer for such promotion, and donating to associated causes. You didn’t have to pick a side, but since you picked the side that is opposed to Western Civilization, you won’t find me buying your product.

It’s a shame you couldn’t be satisfied with making and selling a good razor at a fair price.

Sincerely yours,

[P-Marlowe]

Harry’s is more left wing than Gillette. They made a rainbow handle to celebrate gay pride. They actually started the virtue signaling of razors. Better cancel that order.

I’m betting Gillette did this to try to out-SJW Harry’s.

[Dr. Sivana]

Schick or Bic razors and Schick Edge shaving gel.

Bic?!

I tried that 40 years ago and they failed in a one on one test against the edge of a well honed Discover Card. Plus, it cut my face.

Worst combination was a Bic razor and Walgreen's "Speed Shave" (no longer made, Thank God), which was like putting that foam styrofoam on your face. It LOOKS like shaving cream, SMELLS like shaving cream, but does not make the shaving any better than using nothing.

[BipolarBob]

Go to https://gillette.com/en-us/contact-us and hit email option. I did so yesterday and gave them an earful. Be sure and mention to fire their ad agency and whoever in the company hired them.

[Verginius Rufus]

I haven't seen this ad but ads putting down men have been common for years...don't the companies ever think that men may be less likely to buy their product because of their ads?

During the bowl games there were a lot of AT&T ads...none of them good, but one I found particularly offensive had two men, obviously supposedly married to each other, talking to their clueless female babysitter...as if everyone is not only supposed to approve of same-sex marriage but also of homosexual men adopting children. I escaped from AT&T years ago and would never go back, but that just reinforced my dislike of the company.

[bantam]

thanks—just did!!

[Bruce Campbells Chin]

Keep in mind that corporations never, ever create their own ad campaigns. These are invariably handled by ad agencies that compete to land the largest and most desirable accounts. And those ad agencies are without exception staffed by far leftwing types, including significant numbers of homosexuals. They’re also very persuasive, convincing their clients that this sort of offensive PC nonsense is exactly how they need to portray themselves to their customers.

There is zero chance Gillette management greenlit that ad campaign (and it is more than just 1 ad) unless they were 100% okay with the message. Plus, the ad agency likely wouldn't even come up with anything like this in the first place unless Gillette let them know upfront that they wanted something socially progressive.

Would be pretty nice if Schick decided to take the opposite tack -- run an ad campaign that directly appealed to the "manliness" of shaving, etc....

[beaversmom]

Who makes what:

[nikos1121]

Done!

[goldstategop]

I don’t like being told its my fault for being a man. That’s simply sexist.

[joma89]

The war on men and boys goes merrily along and it is being led by leftists.

JoMa

[LibertarianLiz]

Rush Limbaugh at times is amazing...4 or 5 years ago, he said that this “chick-a-fication” of America would be coming...man, was he right.

This was my reaction as well. Just further attempt to "feminize" men.

The real problem with this, for me, is that it is just another attempt at weakening the United States. Also, what exactly is "toxic" masculinity? I would bet that it is men doing things that men like to do; and, I don't mean bullying and picking fights. Who do these people think built this country? Strong men. Strong men are not toxic! They are a necessary part of our culture and have helped to build the greatest country on Earth.

I hate lefties --- they ruin everything.