[EdnaMode]

What? It's not bacon?

[Mr. K]

So... no more pancakes?

Sad.

;)

[mrmeyer]

Kind of reminds me of batfe or lgbtq LMNOP abc123.

[Jamestown1630]

I was hoping it was ‘breakfast’. There aren’t many places left where you can get a good breakfast all day. There are a zillion places where I can get a good burger.

This isn’t a good idea.

[BenLurkin]

Thought for sure it would be “breakfast”

[Larry Lucido]

I liked this better.

[Red Badger]

This will not end well..........................

[xzins]

Dumb. We don’t need another burger joint.

I assumed it would be “B = breakfast” or as another has said “B = Bacon”

[Jeff Chandler]

a Hollywood flagship IHOb restaurant

Buggery?

[Reno89519]

STUPID MOVE. IHOP now IHOB for burgers?! Epic fail. Their leadership will be gone before the next annual board meeting.

If and when I go to IHOP, it is/was for PANCAKES. I would NEVER go their for burgers. Never. Too many other, established choices.

Besides, I don't think I've ever been in an IHOP after about 9 a.m. And my non-breakfast early morning eating is limited usually to leftovers (e.g., pizza).

[BitWielder1]

Reminds me of the Coke and Pepsi changes, where they could make money bringing back the "Classic" flavor.
I expect to see "ihop classic" restaurants in a year or so.

[Yaelle]

And then they change it back for huge publicity stunt that must have sounded much better that day in the boardroom in 10...9....8....7...

[al baby]

IHOB HIJOB same chit

[G Larry]

Dumb idea!

The could have promoted the burger menu without messing with their identity.

[TexasKamaAina]

Burgers? Like we don’t already have enough choices for burgers? Let me see, within about 5 miles of my house we’ve got the major fast food burger franchises, plus Short Stop, BurgerFi, 1626 Burgers, In & Out, Dan’s Burgers, P. Terry’s Burgers, Cheddars (which has burgers on their menu), Whataburger - and that’s just off the top of my head.

[RayChuang88]

I was a bit disappointed by that announcement. IHOP should have capitalized on being a breakfast pplace and really make a lot of money (restaurants that specialize in breakfast and lunch only are the new “hot” thing in the restaurant business).

[1Old Pro]

Burgers and craft beer - that’s the ticket.

[Responsibility2nd]

New Coke Redux

[GOP Poet]

:(

[sjm_888]

Everyone chill. The company has rebranded itself “IHOb” to promote this line of burgers, however the name is not a permanent change.

[GreenHornet]

Years ago, “Friendly’s Ice Cream” shortened their name to “Friendly’s” in order to convey the fact that you can get a lot more than ice cream at their restaurants. That being the case, I can see IHOP changing their name as well, but I’m not sure “IHOB” is the best choice.