‘B’ Is for Burger: IHOP Officially Flips Name to IHOb—at Least for Now

Ad Week ^ | June 11, 2018 | Doug Zanger

[EdnaMode]

What? It's not bacon?

[Mr. K]

So... no more pancakes?

Sad.

;)

[mrmeyer]

Kind of reminds me of batfe or lgbtq LMNOP abc123.

[Jamestown1630]

I was hoping it was ‘breakfast’. There aren’t many places left where you can get a good breakfast all day. There are a zillion places where I can get a good burger.

This isn’t a good idea.

[BenLurkin]

Thought for sure it would be “breakfast”

[Larry Lucido]

I liked this better.

[Red Badger]

This will not end well..........................

[xzins]

Dumb. We don’t need another burger joint.

I assumed it would be “B = breakfast” or as another has said “B = Bacon”

[Jeff Chandler]

a Hollywood flagship IHOb restaurant

Buggery?

[Reno89519]

STUPID MOVE. IHOP now IHOB for burgers?! Epic fail. Their leadership will be gone before the next annual board meeting.

If and when I go to IHOP, it is/was for PANCAKES. I would NEVER go their for burgers. Never. Too many other, established choices.

Besides, I don't think I've ever been in an IHOP after about 9 a.m. And my non-breakfast early morning eating is limited usually to leftovers (e.g., pizza).

[BitWielder1]

Reminds me of the Coke and Pepsi changes, where they could make money bringing back the "Classic" flavor.
I expect to see "ihop classic" restaurants in a year or so.

[Yaelle]

And then they change it back for huge publicity stunt that must have sounded much better that day in the boardroom in 10...9....8....7...

[al baby]

There he is

[al baby]

IHOB HIJOB same chit

[G Larry]

Dumb idea!

The could have promoted the burger menu without messing with their identity.

[grania]

Dumb

Absolutely. An upgraded, modernized breakfast menu all day would've been fantastic. Interesting banana and other breads, awesome pastries, healthy cereals, quiche, omelettes, souflees, designer drinks at McDs prizes. Nobody around here does that "home-style" or diner approach around here.

[TexasKamaAina]

Burgers? Like we don’t already have enough choices for burgers? Let me see, within about 5 miles of my house we’ve got the major fast food burger franchises, plus Short Stop, BurgerFi, 1626 Burgers, In & Out, Dan’s Burgers, P. Terry’s Burgers, Cheddars (which has burgers on their menu), Whataburger - and that’s just off the top of my head.

[RayChuang88]

I was a bit disappointed by that announcement. IHOP should have capitalized on being a breakfast pplace and really make a lot of money (restaurants that specialize in breakfast and lunch only are the new “hot” thing in the restaurant business).

[1Old Pro]

Burgers and craft beer - that’s the ticket.

[Larry Lucido]