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Is Heinz’s new “mayochup” just innovation gone wrong?
www.fastcompany.com ^ | 04/13/2018 | Staff

Posted on 04/13/2018 2:34:27 PM PDT by Red Badger

[Photo: courtesy of Kraft Heinz] _________________________________________________________________________________________________________________

As if our nation weren’t polarized enough, a new condiment is threatening to divide us even further: On Wednesday, Heinz announced potential plans to bring “mayochup” into the world. It’s half ketchup, half mayonnaise, and if you ask some people, 100% wrong.

The food-processing company announced Thursday it’s contemplating selling the new product, provided it garners enough interest. It launched a public poll on Twitter, asking Americans to make the hard decision for them: “Want #mayochup in stores? 500,000 votes for yes and we’ll release it to you saucy Americans.”

The reaction is mixed. Some enthusiastically voted yes, though think it should be called “ketchonaise” or by it’s Utah-born equivalent name, “fry sauce.” Others bemoaned a nation too lazy to mix its own condiments–or that it left Hellmann’s mayonnaise out of the equation. Many simply felt confused about the entire ordeal: As one commented, “I voted yes, but I don’t know how I feel about it.”

As of Friday morning, over 700,000 people voted, with 55% in favor and 45% responding, “nah, I’ll make my own.”

Premixed condiments are nothing new. There’s sriracha mayo, peanut butter and jelly swirls, and, well, Thousand Island dressing. Heinz is likely making a good business decision, especially since its products have a solid reputation in the burger and fries game.

However, many expect more from Heinz, a company that perfected ketchup, especially seeing as how mayo ketchup is already for sale. In fact, it’s called Mayo Ketchup–and it’s sold by Goya Foods, the largest Hispanic-owned food company in the United States. You can find it in a Publix.

Heinz looks well on its way to packing shelves with its newest “creation.” Perhaps the company would have been better off if it had innovated something new


TOPICS: Agriculture; Business/Economy; Food; Gardening
KEYWORDS: condiments; heinz; ketchup; mayochup; mayonnaise; mcdonaldssecretsauce
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To: dfwgator

Right...Hot dogs were made for mustard and chili...Maybe cheese...


21 posted on 04/13/2018 2:50:07 PM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: Red Badger

“You got your ketchup in my mayonnaise”
“You got your mayonnaise in my ketchup”
“Two great tastes that taste great together.”

NOT!


22 posted on 04/13/2018 2:50:22 PM PDT by dfwgator
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To: Red Badger

In Amsterdam, you can get curry sauce for your frites, but not ketchup.


23 posted on 04/13/2018 2:50:39 PM PDT by Tax-chick (I have the easiest life in the history of the world.)
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To: RatRipper

Ever have a Big Mac? Special Sauce!


24 posted on 04/13/2018 2:52:04 PM PDT by Shady (We WON the Battle, Now let's WIN THE WAR!!!!)
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To: x

Add relish and it’s thousand island.


25 posted on 04/13/2018 2:53:54 PM PDT by Fledermaus (Don't see any swamp being drained)
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To: Shady
Ever have a Big Mac? Special Sauce!


Two all-beef patties special sauce lettuce cheese pickles onions on a sesame seed bun.

26 posted on 04/13/2018 2:53:57 PM PDT by dfwgator
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To: Red Badger
Mmmm good.

The hamburger drive in on the edge of town used to serve that mix with the best fries ever. I forgot about it; now I want some.

27 posted on 04/13/2018 2:54:08 PM PDT by donna (Show yourself Senator McCain. We need proof of life!)
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To: Red Badger

I don’t like either and I won’t even try both.


28 posted on 04/13/2018 2:54:29 PM PDT by arthurus (ol)
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To: Fledermaus

As long as it isn’t Russian dressing.

That would be collusion.


29 posted on 04/13/2018 2:54:46 PM PDT by dfwgator
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To: Red Badger

Sounds awful but another combination is OK.

When I was in the first grade they served hot dogs maybe every 2 weeks or so. They had a sauce which you could put on them. It was the only thing offered.

I thought it was a special creation of the lunchroom but another kid told me they just mixed the ketchup, mustard and mayonnaise together in one bowl to make the line go faster.

It was actually pretty good.


30 posted on 04/13/2018 2:55:27 PM PDT by yarddog
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To: Tax-chick
In Amsterdam, you can get curry sauce for your frites, but not ketchup.

Well, let's just say in Amsterdam, there are a LOT of things you can't get anywhere else.

31 posted on 04/13/2018 2:55:45 PM PDT by dfwgator
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To: x
"That's just Russian dressing"

Actually it's closer to French dressing - Russian dressing has a bit of horseradish and hot-sauce. For Thousand Island dressing, mix in some sweet pickle relish.

32 posted on 04/13/2018 2:58:47 PM PDT by Be Free (I believe in gun control. The more people that control their own guns, the safer we'll all be.)
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To: Red Badger

For people who are too lazy to mix mayonnaise and ketchup....


33 posted on 04/13/2018 3:00:18 PM PDT by reg45 (Barack 0bama: Gone but not forgiven.)
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To: Red Badger
That was the Secret Sauce at one of the fast food joints in Fast Times at Ridgemont High.
34 posted on 04/13/2018 3:00:33 PM PDT by who_would_fardels_bear
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To: SIDENET

*APPLAUSE*

One of the BEST lines from a movie...EVER!


35 posted on 04/13/2018 3:04:29 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: Shady

Probably haven’t had a Big Mac in 30 years. Just not a Mickey D’s fan.


36 posted on 04/13/2018 3:07:24 PM PDT by RatRipper (Unindicted co-conspirators: the Mainstream Media and the Democratic Party)
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To: Red Badger

Yuck! Thumbs down on ‘secret sauce’ ketchup-flavored mayo. I love ketchup and put it on everything, but can’t say the same for mayo. It’s... slimy. Miracle Whip works for me, but not mixed with ketchup. Ketchup needs to stay ketchup.


37 posted on 04/13/2018 3:08:06 PM PDT by blueplum ( "...this moment is your moment: it belongs to you... " President Donald J. Trump, Jan 20, 2017)
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To: Red Badger

I just looked and we already have 8 different ‘condiments’ in the fridge door and two types of Hot Sauce...and don’t EVEN get me started on our assortments of olives and all sorts of ‘pickled’ delicacies!

I, for one, only like Ketchup on Scrambled Eggs and plain Mayo for the rare times I have French Fries. :)

‘Ketchup’ v. ‘Catsup’ should be the REAL question, here! ;)


38 posted on 04/13/2018 3:09:18 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: Red Badger

Throw a little yellow mustard in with it, and you have a perfect French fry dip.

I love mayonnaise, and mustard...ketchup, I can take it or leave it.

BTW, I don’t think the Kerrys own Heinz anymore, but they probably retained a good deal of stock in it. Correct me if I’m wrong about that...I thought I read it somewhere about a year ago.


39 posted on 04/13/2018 3:10:35 PM PDT by FrankR (An armed society is a polite society.)
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To: Red Badger

40 posted on 04/13/2018 3:11:27 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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