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Is Heinz’s new “mayochup” just innovation gone wrong?
www.fastcompany.com ^ | 04/13/2018 | Staff

Posted on 04/13/2018 2:34:27 PM PDT by Red Badger

[Photo: courtesy of Kraft Heinz] _________________________________________________________________________________________________________________

As if our nation weren’t polarized enough, a new condiment is threatening to divide us even further: On Wednesday, Heinz announced potential plans to bring “mayochup” into the world. It’s half ketchup, half mayonnaise, and if you ask some people, 100% wrong.

The food-processing company announced Thursday it’s contemplating selling the new product, provided it garners enough interest. It launched a public poll on Twitter, asking Americans to make the hard decision for them: “Want #mayochup in stores? 500,000 votes for yes and we’ll release it to you saucy Americans.”

The reaction is mixed. Some enthusiastically voted yes, though think it should be called “ketchonaise” or by it’s Utah-born equivalent name, “fry sauce.” Others bemoaned a nation too lazy to mix its own condiments–or that it left Hellmann’s mayonnaise out of the equation. Many simply felt confused about the entire ordeal: As one commented, “I voted yes, but I don’t know how I feel about it.”

As of Friday morning, over 700,000 people voted, with 55% in favor and 45% responding, “nah, I’ll make my own.”

Premixed condiments are nothing new. There’s sriracha mayo, peanut butter and jelly swirls, and, well, Thousand Island dressing. Heinz is likely making a good business decision, especially since its products have a solid reputation in the burger and fries game.

However, many expect more from Heinz, a company that perfected ketchup, especially seeing as how mayo ketchup is already for sale. In fact, it’s called Mayo Ketchup–and it’s sold by Goya Foods, the largest Hispanic-owned food company in the United States. You can find it in a Publix.

Heinz looks well on its way to packing shelves with its newest “creation.” Perhaps the company would have been better off if it had innovated something new


TOPICS: Agriculture; Business/Economy; Food; Gardening
KEYWORDS: condiments; heinz; ketchup; mayochup; mayonnaise; mcdonaldssecretsauce
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1 posted on 04/13/2018 2:34:27 PM PDT by Red Badger
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To: Red Badger
That's just Russian dressing.

Collusion?

2 posted on 04/13/2018 2:35:43 PM PDT by x
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To: Red Badger
p17
3 posted on 04/13/2018 2:36:34 PM PDT by Snickering Hound
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To: x

Confusion..................


4 posted on 04/13/2018 2:36:37 PM PDT by Red Badger (Remember all the great work Obama did for the black community?.............. Me neither.)
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To: Red Badger

Because thousand island is so much bare if you leave out the relish. [eyeroll,]


5 posted on 04/13/2018 2:36:38 PM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: Red Badger

Two gross tastes that taste gross together.


6 posted on 04/13/2018 2:36:41 PM PDT by discostu (It's been so long, welcome back my friend, to the show, that never ends.)
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To: Red Badger

7 posted on 04/13/2018 2:36:56 PM PDT by SIDENET (Where have you gone, Augusto Pinochet? Our nation turns its lonely eyes to you.)
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To: Snickering Hound


"Real tomato ketchup, Eddie?"
8 posted on 04/13/2018 2:37:39 PM PDT by dfwgator
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To: Red Badger
I thought mayonnaise was a symbol of White privilege?
9 posted on 04/13/2018 2:42:15 PM PDT by Cowboy Bob ("Other People's Money" = The life blood of Liberalism)
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To: Red Badger

That sounds sickening to me....


10 posted on 04/13/2018 2:42:22 PM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: Cowboy Bob

They can have my mayo when they pry it from my cold dead hands.


11 posted on 04/13/2018 2:44:58 PM PDT by wally_bert (I didn't get where I am today by selling ice cream tasting of bookends, pumice stone & West Germany)
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To: Still Thinking

I used to always put thousand island on my burgers.

For some reason, I’ve lightened up a lot on the condiments.


12 posted on 04/13/2018 2:45:48 PM PDT by wally_bert (I didn't get where I am today by selling ice cream tasting of bookends, pumice stone & West Germany)
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To: JBW1949

Whenever I order a burger, I always tell them no ketchup, and no mayo.

Yuck!

And Dirty Harry is right, “No one, I mean no one puts ketchup on a hot dog.”


13 posted on 04/13/2018 2:46:34 PM PDT by dfwgator
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To: Red Badger

Revolting.


14 posted on 04/13/2018 2:47:04 PM PDT by Tax-chick (I have the easiest life in the history of the world.)
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To: x
Fry sauce, the supposed Utah equivalent, was actually invented in Idaho, I am told. An inside source told me real authentic fry sauce includes a third ingredient, Worcheshire sauce, which was added by an Albertan living in Idaho to cater to the Canadian taste for vinegar on fries.

Anyway, you can find it at quality fast food places, including In-N-Out from Southern Alberta to Las Vegas, but mostly in Utah.

15 posted on 04/13/2018 2:47:11 PM PDT by Vigilanteman (ObaMao: Fake America, Fake Messiah, Fake Black man. How many fakes can you fit into one Zer0?)
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To: Red Badger

Why will this divide us? Those who like it, buy it. Others don’t. I won’t.


16 posted on 04/13/2018 2:47:54 PM PDT by I want the USA back (Lying Media: willing and eager allies of the hate-America left. PS. f*ck the media.)
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To: Tax-chick

Yeah, now if they really wanted a new condiment, they should try mixing mayo and sriracha!..........


17 posted on 04/13/2018 2:48:38 PM PDT by Red Badger (Remember all the great work Obama did for the black community?.............. Me neither.)
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To: Red Badger

Man, how lazy do you gotta be?
Plus I don’t think I trust them on the proper mix, not to mention if you’ve gone that far with condiment adulteration, you must apply a little French’s mustard as well. I


18 posted on 04/13/2018 2:48:53 PM PDT by moehoward
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To: I want the USA back

Why would I buy something I can do in my kitchen in 5 minutes?..........


19 posted on 04/13/2018 2:49:25 PM PDT by Red Badger (Remember all the great work Obama did for the black community?.............. Me neither.)
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To: Red Badger

Lurch comes up with another bright idea . . . . /sarc


20 posted on 04/13/2018 2:49:41 PM PDT by RatRipper (Unindicted co-conspirators: the Mainstream Media and the Democratic Party)
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