Posted on 03/14/2018 2:01:13 PM PDT by mabarker1
Jayski.com Staff
CONCORD, N.C. -- The seven-time NASCAR Cup Series champions No. 48 Hendrick Motorsports team with driver Jimmie Johnson will have a new primary sponsor beginning next season. Lowe's Companies Inc., which has been the No. 48 team's only primary sponsor since 2001, will not return to Hendrick Motorsports in 2019.
"Working with Hendrick Motorsports, Jimmie, Chad (Knaus) and the entire No. 48 team has been an incredible journey," said Michael P. McDermott, Lowe's chief customer officer. "Rick Hendrick and his organization have been exceptional partners, and we could not have asked for more from Jimmie - a consummate champion and an incredible representative for our brand and his sport.
"The No. 48 team is a valuable property and has been an integral part of building the Lowe's brand, which makes today's decision difficult as we now look to invest in other strategic initiatives. Although we are evolving our strategy, there's no question that being a part of seven championships and many history-making moments has been valuable for Lowe's."
Since the No. 48 team's debut in 2001, Lowe's has experienced an unrivaled level of success with Johnson behind the wheel, winning seven Cup championships, 83 points-paying races and 35 pole positions along with 222 top-five finishes, 341 top-10s and more than 18,000 laps led.
"We are so appreciative of everyone at Lowe's. They have been amazing partners," said Rick Hendrick, owner of Hendrick Motorsports. "With seven championships, this program has delivered far beyond what anyone could have imagined. It goes without saying that we will fully support Lowe's and our program together in 2018 as we pursue another championship. The success of the relationship has been unbelievable."
Johnson and the No. 48 team have cemented themselves as one of the greatest dynasties in sports history. Their record-tying seven championships - a feat equaled only by legends Richard Petty and Dale Earnhardt - include five consecutive titles from 2006-2010. In 2009, Johnson became the first race car driver ever to be named Associated Press Male Athlete of the Year, joining the likes of Muhammad Ali, Michael Jordan, Tom Brady and Michael Phelps.
"Jimmie is one of the greatest champions and ambassadors in all of sports and still at the top of his game," Hendrick said. "This change opens up all kinds of possibilities, and we look forward to having conversations with potential new partners. It's a special opportunity with an iconic athlete and team."
Johnson, 42, last June signed a contract extension with Hendrick Motorsports through 2020. The 2017 NASCAR Cup season marked his 16th year in a row with at least two race wins and his 14th consecutive playoff appearance. The El Cajon, California, native is the only driver to compete in NASCAR's post-season each year since the format's inception in 2004.
"I'll always be grateful to Lowe's for taking a chance on me and believing that I could win," Johnson said. "I'm not sure where I'd be right now if they hadn't committed to the No. 48 team. It's hard to see them move on, but we've made history together and celebrated so much success on and off the track. There's still a lot left to do in 2018.
"I have more to accomplish in this sport. I feel the best I've ever felt physically. I'm motivated. I'm focused on winning races and chasing more championships. Someone (a new sponsor) will be a big part of writing that story with us. I'm not going anywhere."
Give all the credit to liberal lapdog Brian France.
What's the old saying? Shirtsleeves to shirtsleeves in 3 generations?
WOW!
I buy at Lowe’s because of Loews’s connections to NASCAR.
I do like Tony Stewart, but I do NOT like Home Depot.
I get much better service at Lowe’s.
NASCAR has committed death by tinkering.
They had a tremendous model, and fan following, which they destroyed, by standardizing cars, restricting innovative engineering, and the worst of them all....
These ridiculous heat races and non spectacular feature laps.
A 500 mile race should be a 500 mile race. JMHO
I always wondered how a NASCAR team sponsor makes any money at all.
I totally agree with you. But I must confess that the “learning a new car” excuse doesn’t seem to fit. Correct me if I’m wrong but slapping a new body decal that says Camaro instead of Impala doesn’t change anything race related. All NASCAR race cars use the same chassis, roll cage, templated body panels, wheelbase, tires, fuel delivery system, etc. The only difference is engine maker. Even the transmissions and rear ends are standard along with gear ratios mandated by NASCAR. They used to have a homogolution rule that forced them to run stock block motors. But now they’re pure race engines with little semblance of “stock” cars. Especially the Toyotas. Ever see a V-8 Camry on the street? They are purpose built engines with exotic internal geometry changes not necessary in street cars. I do think with today’s three heat format JJ needs to be more aggressive from the beginning and not lay back hoping to avoid aggressive wrecks at the front. As for HMS they weren’t patient enough with Kyle Bush as he gets more out of his car than any driver out there. But I do go on!
In an era of urban-raised “environmentalists,” feminized males, and computerized self-driving “roller skates,” motor racing doesn’t fit.
Period.
The car bodies are NOT all the same. The cars are extremely aero-dependent and if they are off just a bit they lose a few tenths, which is everything in racing.
In time the Chevy teams will get their cars sorted out.
In my past life, I was Marketing Communications Director for an automotive parts supplier (that you’ve heard of) and we sponsored an IndyCar team for several years.
It was a title sponsorship. And we did a lot of hospitality and promotional activities around it. But after a while, customers got tired of it. Been there, done that.
We then took over the Grand Prix of Detroit sponsorship as title sponsor. And we did that for three years. Again, it kind of ran its course.
I am actually surprised that Lowe’s stuck it out for as long as they did!
Same here. A great driver accomplishing an unbelievable feat. I think he has a couple more in him once they get the Camaro down. I wonder what’s up with all the hatred? Is it his fault that their drivers suck and couldn’t compete?
If your business depends on a guy that hasn’t won a race in years and never was near the best driver on the track (JR), then it should go down the tubes.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.