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Millennials blamed for the falling sales of fabric softener... because 'they don't know what......
dailymail.uk ^ | December 19, 2016 | Dailymail.com Reporter

Posted on 12/19/2016 10:48:40 PM PST by Morgana

FULL TITLE: Millennials blamed for the falling sales of fabric softener... because 'they don't know what it is for'

Millennials are being blamed for falling sales of fabric softener because 'they don't know what it is for.'

Sales of the product have been falling for past ten years and Procter & Gamble believes the next generation is to blame.

The consumer goods giant, which produces Downy and Gain fabric softener, says it saw sales of its own products decrease by 26 per cent.

Shailesh Jejurikar, Procter & Gamble's head of global fabric care, told the Washington Post that most millennials 'don't know what the product is for.'

Millennials are also more likely to be concerned about the environment than other generations and may be choosing to avoid fabric softener over concerns that the chemicals in them could be harmful to humans and marine life.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: care; clothes; fabricsoftener; garments; millennials; sartorial; snowflakes
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To: Morgana

I’m dubious about this article. When I was in college 20 years ago, do you know how many times I bought dryer sheets? I didn’t do dryer sheets until I was married. Me and everybody else.

College students living like pigs is nothing new. There were a lot students whose parents lived a few hours away. They would pack up all their dirty laundry, haul it back to mommy who lived 3 hours away, she’d spend the whole weekend doing his laundry, then he’d haul it all back to the dorms on Sunday night.

The mormon students were the worst for not being able to fend for themselves. In their households, mommy and the daughters did all the cleaning. When they got to college, they were aghast at being expected to wash their dishes and any cleaning whatsoever. Most of them didn’t even know what the hell Comet and Pine-Sol were. Seeing them trying to work the clothes washer was total comedy.


41 posted on 12/20/2016 1:01:44 AM PST by Excuse_My_Bellicosity (Liberalism is a social disease.)
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To: Secret Agent Man

Yes, but the wool dryer balls also reduce static cling, apparently from the lanolin in them.


42 posted on 12/20/2016 1:02:15 AM PST by skr (May God confound the enemy)
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To: kingu

“This, my friends, is a study in how to trash a brand. People who thought they were smarter than what their customers told them. “

Fact is, few, if any, business majors are smarter than a parrot. If told a partial story from some business success, they parrot it to their demise. They’re like little birds that follow your finger and don’t know why.


43 posted on 12/20/2016 1:03:00 AM PST by CodeToad (If it weren't for physics and law enforcement, I'd be unstoppable!)
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To: wardaddy

I’m with you on the laundry.


44 posted on 12/20/2016 1:10:33 AM PST by RandallFlagg (Vote for your guns!)
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To: Excuse_My_Bellicosity
Dryer Sheets as Bug Repellant? Testing the myth


45 posted on 12/20/2016 1:16:08 AM PST by Daffynition ( "The New PTSD: Post-Trump Stress Disorder")
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To: Morgana

I’m old enough to still live in fear of “forgetting to add the fabric softener”.


46 posted on 12/20/2016 1:18:25 AM PST by VanDeKoik
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To: luckystarmom

agreed - fabric softener is a scam


47 posted on 12/20/2016 1:34:33 AM PST by vooch
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To: Blue Jays
exactly like you....cold water, some detergent but not as much as they recommend, hang dry as possible and if you must use the dryer, pull things out to air dry if you can....

hanging clothes outside makes then smell so clean and healthy.....

48 posted on 12/20/2016 1:38:40 AM PST by cherry
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To: Morgana

Rinse and repeat works fine with shampoo... Rinse with detergent and repeat with another product you can do without, doesn’t work as well.


49 posted on 12/20/2016 1:56:07 AM PST by jerod (Pro-Abortion Gun Control Freaks & Environmental Nuts who hated Capitalism? The Nazi's)
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To: Morgana

Never used the liquid stuff. I do use dryer sheets in the winter though.


50 posted on 12/20/2016 1:59:18 AM PST by Rightwing Conspiratr1
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To: Morgana

I get the sense of our age on this thread.

There are so many people pretty far away from The Millenials, age wise, you might just as well talk about the habits of people on Mars.

The Millenials I know, through my kids, are smart and focused.

I have no idea why anyone would use fabric softener—unless you have crappy water.


51 posted on 12/20/2016 2:13:08 AM PST by Vermont Lt (Brace. Brace. Brace. Heads down. Do not look up.)
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To: kingu
This, my friends, is a study in how to trash a brand. People who thought they were smarter than what their customers told them.

Microsoft comes to mind. Their business practices are brutally customer unfriendly, and they seem to be completely disinterested in what the broad public has to say about their business model or their product.

52 posted on 12/20/2016 2:13:21 AM PST by Windflier (Pitchforks and torches ripen on the vine. Left too long, they become black rifles.)
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To: Morgana

I use one dryer sheet for one dryer load, but my dryer holds about two loads of normal laundry. My college age daughter does the same. Any more than that seems to make my younger daughter “itchy”. I would use regular liquid fabric softener but my husband hates it. My mother had a fabric softener dispenser built in to her washing machine before they were a common thing. Of course, a lot of the clothes my mother washed dried outside on the line so to get that Downey fresh sent you couldn’t use dryer sheets. I use to love crawling into a bed with Downey fresh sheets and blankets that were dried outside in the warm breeze. In regards to the question of whether or not teens/college age wash their clothes, my daughter does but she was asked by a friend at school (guy) to “borrow” a few dryer sheets and he proceeded to stuff his dirty clothes into a dryer with the dryer sheets to freshen them up. But this is nothing new. Still, all washers and dryers at college are now “free” — another fee added to tuition and fees— and I’m sure the college is profiting by charging each student this fee. Of course they say they are “helping students by making it so they don’t have to have quarters”.


53 posted on 12/20/2016 2:17:52 AM PST by MacMattico
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To: MacMattico

I just tear the sheets in half. It’s easier and dries the clothes better.


54 posted on 12/20/2016 2:51:39 AM PST by raybbr (That progressive bumper sticker on your car might just as well say, "Yes, I'm THAT stupid!")
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To: dainbramaged

Never used fabric softener and I’m over 50.

For less than $50 you can buy a steamer that removes wallpaper. Once you use the steamer, you will never, ever use anything else. With it, I can remove old wallpaper faster than you can put up new wallpaper.


55 posted on 12/20/2016 3:47:18 AM PST by KingLudd
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To: Windflier

Regarding Microsoft, I’ve thought the same for years.


56 posted on 12/20/2016 3:54:33 AM PST by redfreedom
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To: Morgana

I’ve insisted for some time that women using fabric softener is akin to cats spraying their territory. You can smell the stuff outside the house when the dryer is going...definitely marks the territory.


57 posted on 12/20/2016 3:56:28 AM PST by XEHRpa
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To: Morgana

Yeah, there’s some dim millenials but there’s some dimmies in every gen. Quite a few millenials managed to see there way through the fog that public schooling put them in and seeked out the truth. Hence we have The President Elect, The Donald.


58 posted on 12/20/2016 4:05:56 AM PST by Pollard (TRUMP 2016)
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To: luckystarmom
The only time I use fabric softener (sheets) is during the colder months when static electricity is a problem. I shell out for brand name, the store brands don't work (IMHO).

When we lived in Syracuse I always hung my towels & sheets outside spring & never used fabric softener. After a long, dreary winter the fresh, outdoor smell was to die for.

My mom used to visit and always had something to say about it. “For the life of me, I don't understand why you use a clothesline when you have a perfect dryer.” I would always tell her to get back to me when she lives in a place where monthly winter sunshine is measured in hours.

But I digress...... :-0

59 posted on 12/20/2016 4:06:11 AM PST by Protect the Bill of Rights
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To: Morgana

Next to go down the tubes - bath soap...


60 posted on 12/20/2016 4:11:58 AM PST by trebb (Where in the the hell has my country gone?)
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