Posted on 12/19/2016 10:48:40 PM PST by Morgana
FULL TITLE: Millennials blamed for the falling sales of fabric softener... because 'they don't know what it is for'
Millennials are being blamed for falling sales of fabric softener because 'they don't know what it is for.'
Sales of the product have been falling for past ten years and Procter & Gamble believes the next generation is to blame.
The consumer goods giant, which produces Downy and Gain fabric softener, says it saw sales of its own products decrease by 26 per cent.
Shailesh Jejurikar, Procter & Gamble's head of global fabric care, told the Washington Post that most millennials 'don't know what the product is for.'
Millennials are also more likely to be concerned about the environment than other generations and may be choosing to avoid fabric softener over concerns that the chemicals in them could be harmful to humans and marine life.
(Excerpt) Read more at dailymail.co.uk ...
Millennials do not wash their clothes, or pay someone else to do it. Useless, always.
I don’t use fabric softener. My mom never did either. We both definitely know how to do laundry and are not millenials.
You know I wondered if they washed their clothing.
I use it more this time of year and the times I have to use a laundry mat. Static cling is bad in winter and laundry mat dryers really generate it no matter what time of year it is, never knew why.
Good.
Fabric softener is a waste of money and it can reduce the absorbency of towels.
Same here. Fabric softening is one of those things that is so trivial that it simply doesn’t make sense to add more chemicals to one’s environment to achieve it.
My clothes were starting to feel a little scratchy so I switched from sandpaper to burlap. Made a huge difference. I don’t see much need for “fabric softener”. Now off to bodyslam a bull.
It has it use, like I said in winter it lowers static cling.
Those new washing machines with no agitators don’t use enough water to use softener.
Maybe you should try Loofah?
Don’t use it in our laundry, but it works very well for removing old wallpaper.
Or maybe they’re using wool dryer balls instead—no chemicals, reusable and reduces dryer time.
Maybe it’s because they know that fabric softener goes into the skin and into the bloodstream and injures the brain. Neurotoxins should have no place near our skin.
The little #ers are insured by mommy & daddy until the age of 27.
Never did hear tell of the likes. Would not the detergent on the clothing do the same?
Strange, was always taught that fabric softner helps stop fabric from “bleeding” or loosing it’s color long term.
The survey found out multiple things - because of price increases and a switch to ‘concentrated’ formulations, they were losing customers who saw a much more expensive and smaller bottle.
Rather than take the advice they paid for, the company instead decided to double down with an expensive marketing campaign on television (with dwindling eyes on commercials), backed up with heavy newspaper coupon distribution. When subscriptions crashed, they doubled down with even more expensive e-coupons.
Meanwhile, multiple other companies took advantage of Downy's abandonment of the low end market and captured the majority of those customers.
Too little too late, Downy expanded into ‘niche’ infusion scents, paying even more for shelf real estate, raising the price yet again (to stay matched with the price of concentrated laundry detergent.)
Now as sales crash even harder due to high shelf prices, they've lost the low end market they used to dominate, owe huge bills for shelf real estate for products that aren't selling, they now are pointing fingers at potential customers calling them too stupid to use their product.
This, my friends, is a study in how to trash a brand. People who thought they were smarter than what their customers told them.
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