Posted on 12/07/2016 8:42:04 AM PST by Prov1322
Starbucks courts millennials with $10 coffee at new Reserve bars
By Lisa Baertlein and Tim Baysinger
LOS ANGELES/NEW YORK (Reuters) - Starbucks Corp co-founder Howard Schultz's plan to build a new prestige brand is a bet that moving upscale can raise the profile of the world's largest coffee brand with millennials like Megan Sauers.
Schultz in April will step down as chief executive to focus on building 1,000 new "Reserve" brand stores. Over time there also will be as many as 30 large, showcase Reserve Roastery and Tasting Rooms in major cities around the world.
Starbucks last week announced that Schultz was moving into the role of executive chairman in April to focus on the project. Analysts expect more details at a meeting in New York on Wednesday.
The transition marks a turning point for Starbucks, which introduced millions of people around the world to higher quality coffee and espresso drinks and now must find a way to avoid being labeled pedestrian when compared with upscale rivals like Blue Bottle and Intelligentsia, which are popping up in U.S. cities.
"Starbucks is the millennials' parents' coffee house and Starbucks is acutely aware of that," said Ric Rhinehart, executive director of the Specialty Coffee Association of America.
Starbucks' Reserve projects are "a reminder that they did this first and they do this best," said AB Bernstein analyst Sara Senatore.
The company already has added Reserve bars to a handful of Starbucks shops in major cities including New York.
Reuters visited one such cafe on Manhattan's Upper East Side, which offered $10 cups of coffee made in glass siphons, $10 "flights" of Reserve brews and nitro cold brew via a separate Reserve menu.
(Excerpt) Read more at ca.news.yahoo.com ...
Lol probably. My daughter loves Starbucks so I occasionally go in there with her to get coffee. I love the look on the "barista's" face when I order plain, black coffee. You would think I had just questioned their mother's virtue.
I get the Kirkland Pacific Bold as well. I cannot drink as much "real" coffee as I would like because too much caffeine affects my arrhythmia. I wish Pacific Bold came in a decaf. I order Barista Prima Italian Roast decaf from Keurig for my decaf.
Another superb strong K-cup is Peet's Major Dickason Blend. Too bad they don't offer K-cups of it in decaf (they do make it in beans and ground).
It makes sense to I me. I see people buy one cup of coffee and camp out at Starbucks with their laptops for hours. That’s what their customers really seem to be buying, and at $10 bucks a cup it’s a bargain.
“Costco sells Starbucks House Blend, which is my preferred drink, rebranded by Kirkland, 2 lb bag for $10.00, $5 bucks a pound where it costs $11 for one pound at Starbucks.”
Thanks, I posted this reality yesterday. Over a decade, we discovered this secret at Costco.
We use the Cuisnart coffee maker that grinds the beans before starting the coffee brewing. We add a couple of ground scoops of another coffee in the basket for a seasonal flavor.
Last month we added pumpkin flavored coffee to the basic Costco Starbucks. This month we add an eggnog flavor to the ground basket.
Denis Leary “Coffee flavoured coffee”:
https://www.youtube.com/watch?v=-f_dxLiuXuw
Caustion: bad language
“Caustion” Oy.
So...now your metrosexual cup of burned s*** goes for a sawbuck. Smarmy political message still scrawled for free.
The Starbucks snowflake millenials being targeted are the same crybabies living in their parents’ basements. Those who actually work have two or three minimum wage jobs because their Wymyn/LGBTQ+/Racial Justice degrees cost $150,000 and are worth nothing.
But knowing the politics, I think it’s great if these idiot millenials consign themselves to permanent basement-dwelling because they’re blowing their money on $12 cups of coffee every day.
I used to think K-cups were wasteful and expensive. Then I worked at a place where that is all there was. I fell in love. No more drinking microwave coffee from two days ago.
Ha! That’s what I order when I go there. :-)
LOL! That said, if people have that much disposable income, that’s a good thing...
I’m not sure I’d spend it all on coffee, although I do occasionally go to a local roastery where the price is about $7 a cup. Nobody goes in there to grab a coffee and go to work. It’s just a nice place to sit and read or talk with friends before or after work or if you’re self-employed. So it’s sort of like going to a bar, but without the alcohol and its distractions.
Is that right? My problem is I either like a coffee or I don’t, and I don’t like any that have a strong acidic, vinegary flavor. Costco only sells big bags and cans and boxes of everything so so if I buy one and don’t like it, I’m stuck with it. Casi Cielo. May have to try it.
How would chronically unemployed and underemployed millennials afford a $10 cup of coffee?
Oh now, a lot of people (like me) buy the coffee of the day. I dunno. Sometimes I go there. If I have to work early and don’t have time to make coffee, I’ll stop in there. I like their cold brew a lOT but it’s outrageous, $4.00 for a venti.
YEah, makes sense to me too. I like to go there sometimes. People are usually nice. It’s cool in the summer. So sue me, right? ;-)
I’ve always sort of admired the English and European system where establishments sell both alcoholic and coffee beverages, and everybody socializes, and it’s all cool. Here the two beverages do not seem to mix.
Maybe they’re going to use the cat poop coffee. That stuff is really expensive!
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