[Rio]

Is this as bad an idea as I think it is?

Referenced article is here: http://money.cnn.com/2016/11/07/news/companies/smith-wesson-name-change/index.html

[Buckeye McFrog]

Amazing how the New Coke fiasco just keeps on repeating itself.

[GingisK]

Don’t do it!!!!!

[Jim Robinson]

“Insured by American Outdoor Brands Corporation” just doesn’t have the same visual impact.

[Scythian_Reborn]

“American Outdoor Brands Corporation” — WORST NAME EVER, WHO EVER IS BEHIND THIS SHOULD BE FIRED.

[TBP]

Why? There is a lot of brand equity in that name.

[Dr. Sivana]

Well, after slumping for the last eight years, I guess they had to do something to increase brand awareness.

It is Inprise, Unisys and Navistar all over again.

[Billthedrill]

I sort of like “Make My Day Inc.” - kinda catchy...

[Reno89519]

First thought when I read this last week or so, and again now, is STUPID. What is wrong with the historical identity and name recognition and reputation of Smith & Wesson (S&W)?! If I were a stockholder, I’d be quite upset as I suspect this will hurt.

[Rio]

Who's "we" sucka?

American Outdoor Brands Corporation and Me!

[stocksthatgoup]

Nothing like killing your brand.

[manc]

stupid move.

[Billyv]

Smith and Wesson is such a non-inclusive name. It also is a constant reminder of the evil capitalists that exploited the Native American Indians by creating the firearms that destroyed them and their way of life by exterminating the buffalo. S&W must rid themselves of the evil reminders of their exploitive past or be disinvited from the parties of rich and beautiful.

[samadams2000]

If they are serious they should merge with VSTO, makers of many ammunition and gun related brands.

[BuffaloJack]

I suppose that they’ll also be manufactured in China as part of this package.

[Hammerhead]

“Moland Springs???!!”

[irishjuggler]

American Outdoor Brands Corporation

Huh, so what do they make? Tents and camping gear?

[TruthInThoughtWordAndDeed]

Bad idea.

Stupid with a capital “S”.

[Tanniker Smith]

That should be the name of some active, outdoorsy subsidiary of Smith & Wesson. Otherwise, they’re giving up something for nothing. The new name is meaningless, uninspired and has no heritage nor legacy behind it.

They’ll change back in 2-5 years or they’ll go out of business.

[Windflier]

This would be one of the dumbest moves any nationally known brand ever made. I hope wiser minds at Smith & Wesson prevail.

[petro45acp]

Is there a particular course...”stupid” in business school that maybe is the source for these silly ideas?

Ask the wankers in charge if Webley, Scott, Pederson, Wilkenson, would have allowed this shenanigan.

KYPD