Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Aeropostale: One of the hottest teen brands from a decade ago just filed for bankruptcy
Business Insider ^ | 05/04/2016 | Mallory Schlossberg

Posted on 05/04/2016 9:12:39 AM PDT by SeekAndFind

Aeropostale used to be one of the most popular teen retailers. Cheaper than Abercrombie & Fitch, and less bohemian than American Eagle, the brand was the go-to for teens who still wanted to fit in with the trends.

But those days are gone. The retailer has filed for bankruptcy protection, though it says it will be out of debt in six months.

Last June, Crain's New York reported that the retailer lost 95% of its value in just five years. The brand has plans to close 113 stores in the US and all 41 stores in Canada. According to Reuters, it had 739 stores and 25 PS from Aeropostale stores as of Sunday.

One reason for this massive decline? Teens are fleeing the brand in droves.

Piper Jaffray polled teens in its semiannual Taking Stock With Teens Survey to find out where they were — and weren't — shopping.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy
KEYWORDS: aeropostale; bankruptcy; bhoeconomy; fashion; layoffs; retail; teens
Navigation: use the links below to view more comments.
first previous 1-2021-30 last
To: Mr. K

“I wish they had it in real MAN sizes”

I’m a bigger guy, who could certainly stand to lose some pounds, but I know what you mean. When I go into a store with my daughter, she encourages me to look around, while I’m waiting on her...and I’ve explained to her that most of the mall stores don’t have a single item of clothing that would fit me. Its all skinny jeans and skin tight t-shirts.


21 posted on 05/04/2016 12:04:52 PM PDT by lacrew
[ Post Reply | Private Reply | To 3 | View Replies]

To: SkyPilot

On our occasional mall visits, I’ve observed some new stores geared to the youth shopper. Aero was just left behind ... but maybe they’ll come back. If they can hook the 10- to 13-year-old shopper, they’ll have a few years of steady customers.


22 posted on 05/04/2016 12:05:48 PM PDT by Tax-chick ("We like us the way we are. That makes us real, true friends." ~ The Undead Thread)
[ Post Reply | Private Reply | To 19 | View Replies]

To: SeekAndFind

Maybe they should just change their style every 10 years and follow the demographic. In the 60 years they could be Aero-old-geezer.


23 posted on 05/04/2016 12:05:55 PM PDT by Larry Lucido (#GiveTrumpAChance and then pray we don't get fooled again)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SkyPilot

You hit upon a salient point: The louder the music emanating from the store, the less likely I am to enter it.

Screw young people and their (parent’s) disposable income.


24 posted on 05/04/2016 12:16:37 PM PDT by T-Bone Texan (Don't be a lone wolf. Form up small leaderlesss cells ASAP !)
[ Post Reply | Private Reply | To 19 | View Replies]

To: Tax-chick

I find it disturbing that there even exists a demographic called “the 10- to 13-year-old shopper”.


25 posted on 05/04/2016 12:18:09 PM PDT by T-Bone Texan (Don't be a lone wolf. Form up small leaderlesss cells ASAP !)
[ Post Reply | Private Reply | To 22 | View Replies]

To: T-Bone Texan

Well, there is such a thing. Kids get money as gifts, or for babysitting or dogsitting, and they want to spend it. Kids need clothes, and parents take them shopping.


26 posted on 05/04/2016 12:19:59 PM PDT by Tax-chick ("We like us the way we are. That makes us real, true friends." ~ The Undead Thread)
[ Post Reply | Private Reply | To 25 | View Replies]

To: SeekAndFind

Maybe they shouldn’t of named their brand after a Soviet airline.


27 posted on 05/04/2016 12:52:15 PM PDT by VTenigma (The Democratic party is the party of the mathematically challenged)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

I am very much more of an Gap and American eagle and old navy person myself.


28 posted on 05/04/2016 1:23:15 PM PDT by StoneWall Brigade (It's now or never vote Tom Hoefling of America's Party 2016)
[ Post Reply | Private Reply | To 1 | View Replies]

To: lurk

That’s true, but reality can not be ignored for long, LOL.


29 posted on 05/04/2016 2:23:08 PM PDT by Robert DeLong (u)
[ Post Reply | Private Reply | To 17 | View Replies]

To: Valpal1
how stooopid do you have to be, to pay money to a store, to advertize them???

they should be giving the stuff away

30 posted on 05/04/2016 5:49:47 PM PDT by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -w- NO Pity for the LAZY - Luke, 22:36)
[ Post Reply | Private Reply | To 10 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-30 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson