how stooopid do you have to be, to pay money to a store, to advertize them??? they should be giving the stuff away
Posted on 05/04/2016 9:12:39 AM PDT by SeekAndFind
Aeropostale used to be one of the most popular teen retailers. Cheaper than Abercrombie & Fitch, and less bohemian than American Eagle, the brand was the go-to for teens who still wanted to fit in with the trends.
But those days are gone. The retailer has filed for bankruptcy protection, though it says it will be out of debt in six months.
Last June, Crain's New York reported that the retailer lost 95% of its value in just five years. The brand has plans to close 113 stores in the US and all 41 stores in Canada. According to Reuters, it had 739 stores and 25 PS from Aeropostale stores as of Sunday.
One reason for this massive decline? Teens are fleeing the brand in droves.
Piper Jaffray polled teens in its semiannual Taking Stock With Teens Survey to find out where they were — and weren't — shopping.
(Excerpt) Read more at businessinsider.com ...
“I wish they had it in real MAN sizes”
I’m a bigger guy, who could certainly stand to lose some pounds, but I know what you mean. When I go into a store with my daughter, she encourages me to look around, while I’m waiting on her...and I’ve explained to her that most of the mall stores don’t have a single item of clothing that would fit me. Its all skinny jeans and skin tight t-shirts.
On our occasional mall visits, I’ve observed some new stores geared to the youth shopper. Aero was just left behind ... but maybe they’ll come back. If they can hook the 10- to 13-year-old shopper, they’ll have a few years of steady customers.
Maybe they should just change their style every 10 years and follow the demographic. In the 60 years they could be Aero-old-geezer.
You hit upon a salient point: The louder the music emanating from the store, the less likely I am to enter it.
Screw young people and their (parent’s) disposable income.
I find it disturbing that there even exists a demographic called “the 10- to 13-year-old shopper”.
Well, there is such a thing. Kids get money as gifts, or for babysitting or dogsitting, and they want to spend it. Kids need clothes, and parents take them shopping.
Maybe they shouldn’t of named their brand after a Soviet airline.
I am very much more of an Gap and American eagle and old navy person myself.
That’s true, but reality can not be ignored for long, LOL.
how stooopid do you have to be, to pay money to a store, to advertize them??? they should be giving the stuff away
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