Apple lost Steve Jobs. It’s going to become just another computer company in five years. Nobody can replace Jobs and his advice is already being ignored by the CEO.

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But the author doesn’t criticize those who keep pumping Apple while the stock drops. At the moment, those who warned the stock might drop were exactly correct.
Buy low, sell high.
Just wondering if a company is so great that it’s stock needs to rise, just how do meritless negative stories succeed in dropping that stock? I see lots of pro Apple articles as well - like this one.
My understanding is that Apple has so much cash that at current prices if you discount for the pure cash they have on hand the P/E is actually around 6.

> Why, at the start of the earning season, does Apple click-bait fill the Web like so much chum?
Simple! Why should the start of the earning season be any different from any other time -- Apple headlines, especially dire ones, get clicks!
It's the tech writers' whores' mantra:
Dire Apple headlines get clicks!So we are not surprised that they write dire Apple headlines, are we?
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Dire Apple headlines get clicks!
Microsoft only dreams that their name in a headline could draw clicks as well as Apple's does!