Skip to comments.iPhone 6S teardowns show Apple is paying more for longevity
Posted on 09/30/2015 10:01:50 PM PDT by Swordmaker
Worried about how long your new iPhone will last? Worry no more, because Apple is paying more to put its new iPhones together, and a longer lifespan and improved resale value seem to be the name of the game.
That's what research firm IHS Technology has said after its latest teardowns of the two new smartphones from the Cupertino, California-based tech giant.
IHS found that Apple is paying as much as $16 more per unit to assemble the new 16GB iPhone 6S Plus when compared with last year's iPhone 6 Plus, and the extra spending is covering not only new features like 3D Touch and Taptic feedback, but studier components to improve your iPhone's life expectancy.
"With each generation [Apple] makes measured, incremental technology improvements to its iPhone line, and this time around those changes are increasing Apple's per-unit material cost," said Andrew Rassweiler, senior director of cost benchmarking services for IHS Technology.
Given Apple's new Upgrade program, where iPhone owners (currently in the US only) can upgrade to the latest model every year for a small monthly fee, it makes sense for the handset maker to double down on longevity and resale value of its handsets.
IHS' breakdown of the 16GB iPhone 6S Plus revealed around $232 worth of components. The bill of materials covered a strengthened aluminium frame (no bendgate here), a Gorilla Glass 4 screen, better water-resistant seals and an upgraded camera and wireless modem.
Given the larger screen size, improved battery life was also a welcome addition. The 2,750mHa battery itself is slightly smaller than the one found in the original iPhone 6 Plus, but new power-saving features and processors mean an improved lifespan.
The research firm has taken a detailed look at several Apple products over the years, including previous iPhone models, Macbooks and the Apple Watch. The breakdown of the iPhone 6 suggested that the parts and manufacturing cost of the iPhone 6 Plus added up to 29.4 percent of the device's suggested retail price, where the figure for the iPhone 6 was 31 percent.
While Apple might be paying more for components in the 16GB iPhone 6S Plus, it won't be taking too big a hit on sale price. IHS figures suggest that the total cost sits at around 31.5 percent of the retail price of $749.
One area where Apple stands to turn a larger profit is in the iPhone models with the higher storage models.
"NAND Flash is now so cheap it's almost irrelevant, but Apple monetizes this difference with consumers, to the tune of $100 for each additional step up in memory capacity," Rassweiler said. "For example, a 64 GB iPhone now costs Apple about $17 more to make than a 16 GB iPhone, but Apple charges iPhone buyers $100 more for the increased memory."
Here's a closer look under the hood of the iPhone 6S Plus:
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One thing this showed is that Apple did indeed improve the water resistance of the iPhone 6S and 6S plus. . . Better seals according to the tear-down.
Will never own an apple product, ever. The reason is obvious.
The new star wars cbaracter, C E O Homo?
I have had my Galaxy S5 since aug of last year, thinking about upgrading to the S6 Edge.
"You get a new iPhone every year; you choose your carrier; it's an unlocked phone," said Phil Schiller, senior vice president of worldwide marketing at Apple. "It starts at just $32 a month. It's a 24-month installment, but you can get a new iPhone every single year."
768 dollars........what a rip-off. You should just buy it on your own or buy a Samsug or LG
Yeah, that's the ticket. . . When the Samsung Galaxy 6s came out in April, sellers were offering the Galaxy S6 discounted on Amazon for between $849.99 and $1,139.00 and the Galaxy S6 Edge for between $1,105.00 and $1,335.00. Source.
Samsung's MSRP is higher than those discounted prices.
The Apple iPhone 6s retails for $649 to $849, and the iPhone 6s Plus $749 to $949. That $768 is because Apple is including AppleCare.
Where's the "rip off", Dennis? The Apple's flagship iPhones are $200 less expensive to buy brand new than were Samsung's Flagship cellular phones. Hoist. On. Your. Own. Petard!
Its a total rip-off. Only gullible appleßots are fooled
Ye old laws of supply and demand. Sammy Galaxy commands a superior price for a superior product. Sammy and others set the pace for larger smart fones aka phablets. Apple was forced to copy them or lose out even more sales
No one cares.
——better water-resistant seals-—
now we’re talkin.... Falling in the lake exiting my kayak destroyed my 3g and seriously damaged my 4s. it still works but the screen is wiggly
Sprint is just about giving away 6’s in anticipation of the 6S
I am astounded by the small size of the circuit board
ROTFLMAO! Who has lines at the introduction of their products and who doesn't. . . that's demand.
Here's what happened when Samsung tried to emulate Apple with a retail store:
" Not far from the Apple Store in SoHo, one of New Yorks high-end shopping districts, a Samsung store opened recently. They had giant ropes outside, as if anticipating a giant crowd, and big bouncer-looking people in fancy suits, she says. And then...crickets."
Where's your overwhelming demand that will force prices upward? More:
Analytics and forecasting can't quite account for human taste.
Just ask Samsung. Samsung may have missed its window of opportunity to dent Apple's iPhone 6 momentum as it misjudged consumer taste and demand for the Galaxy S6 edge vs. the Galaxy S6.
The forecasting miscue was apparent with Samsung's second quarter outlook, which disappointed overall. Samsung's Galaxy S6 sales didn't live up to expectations as the company's flagship smartphone was squeezed from below and low-cost players such as Xiaomi.
Samsung's outlook spurred a bevy of analyst comments. Some fretted about Galaxy S6 demand while others noted that supply constraints with the S6 edge hurt sales.
Whatever the reason for Samsung's second quarter issues, the big takeaway is that supply and demand turned out to be the opposite of the company's expectations.
Edison analyst Richard Windsor noted:
Samsung guided to weaker than expected Q2 results as the Galaxy s6 appears to have been unable to make much of a dent in the iPhone 6's appeal. Part of the weakness in revenue is due to the fact that supply of the Galaxy S6 versions was completely at odds with demand. The S6 edge is meaningfully more expensive than the s6 and given that previous edge devices have not sold well, Samsung was rational in its expectation that the regular S6 would outsell the edge 4 to 1. Unfortunately this was not the case as demand has been roughly 1 to 1 leaving a shortage of the S6 edge and inventories of the regular S6. This is a common occurrence in the handset market where demand is notoriously difficult to predict.
In the quarter ahead, Samsung will have to lower inventories of the Galaxy S6 with promotions while upping the supply of Galaxy S6 edge devices.
But here's the problem: Samsung will run into anticipation for Apple's iPhone 6s or iPhone 7---depending on what the latest name is for the device. Apple anticipation could freeze smartphone sales overall.
In other words, Samsung will be ramping supply amid a demand pause.
Oops. . . so much for your claims.
I hope the new 6S+ iPhones are indeed more durable than my defunct 4S. I handle my high tech toys more gently than most people, but yet after 3 1/2 years of pampered use, nevertheless some component within the phone was failing. This weekend it forced me to go shopping. I walked into Best Buy blissfully unaware of the new models rollout that on Saturday. After “kicking the tires” at the display table, I told a salesman that I wanted a 6S+. He said so many people came to buy the new models the day before that a line formed through the door and into the parking lot. They had one 6S+ left at that store and only one more at any BB store in Houston! The next shipment might not come for a month. So, I bought what they had, a 128GB model, Apple’s top of the line.
I have other Android devices but still like the Apple software more, even though it is more tightly restricted.
The biggest headache has been exchanging pictures and video with a Linux computer; there is no iTunes for Linux. I used to plug my 4S into the Linux computer with a USB and could at least directly access the photos and videos. Not with the 6S+ phone, something has been changed. The computer never “saw” the phone.
I now run a $3 app called Downloads on the 6S+ that is capable of WiFi communications with the computer via router. I use an FTP program called Filezilla on Linux. I have copied thousands of pictures that way. I can copy a 700mb video in less than 4 minutes.
The only complaint I have is the horror graphic designs by Apple’s Jony Ive. The older versions of IOS were prettier. This phone’s A9 processor screams!!!
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