Posted on 08/14/2015 12:22:36 PM PDT by Swordmaker
How is the Fitbit faring against the Apple Watch? We now know, thanks to an upcoming report from 1010data's Ecom Insights. AppleWorld.Today received an advance copy of the report, which will be released next week.
In just three months of availability, Apple now has 42% of total dollars sold in the first half of the year followed by Fitbit at 31%. Motorola, Garmin, Jawbone, Polar, Pebble and Samsung combined make up just 15%, according to 1010data's Ecom Insights, which measures what consumers are purchasing online. However, when we look at units, Fitbit is number one with 35% of the market and Apple #2 at 11%.
Apple.com sells the most wearables, accounting for 41% of total dollars, followed by Amazon at 43%, and Best Buy and Fitbit with 5% each.
This research comes from 1010data’s Ecom Insights panel. The panel consists of millions of online shoppers in the U.S. who allow 1010data to anonymously track their online behavior for market research purposes, including e-commerce activity.
For the first quarter of 2015 the total dollar spend in the smartwatch segment was split among four major competitors: Motorola (33%), Pebble (23%), Samsung (16%), and LG (12%). Then the Internet blew up with news of Apple’s first new product category since the iPad. The Apple Watch was announced in March and went on sale on April 24.
Since then Apple has commanded 88% of the smartwatch category, with Motorola, Pebble, LG, and Samsung combined accounting for just over 10% of the category. Ecom lists wearables in three segments. The first is smartwatches, devices such as the Apple Watch or Pebble that are multi-purpose devices. The second is activity trackers, such as the Fitbit or Jawbone that are dedicated towards fitness. And the third is simply the combination of the first two.
Prior to Apple entering the market, the average sales price (ASP) of a smartwatch was $184. In the second quarter of 2015, the ASP of a smartwatch rose 138% to $438.The best selling smartwatch on the market is the Apple Watch Sport 42mm Space Gray Aluminum Case with Black Sport Band, which is on the more affordable end of the Apple Watch pricing spectrum.
While not quite as dominant as Apple in smartwatches, Fitbit still holds a commanding market share lead in both dollars and units when it comes to activity trackers. For the six months ending June 30, FitBit earned 62% of total dollars, followed by Garmin at 7%, Jawbone at 5% and Polar at 4%.
Of course, category definitions are never easy. The Apple Watch is a smartwatch, but it also tracks things like heart rate and distance traveled just like the Activity Trackers. The Fitbit is an activity tracker but it also tells time like a watch. So which products are in which category? Can a product be both?
When you combine "smartwatch" and "smartwatch plus activity trackers" categories, in just three months of availability, Apple now has 42% of total dollars sold in the first half of the year followed by FitBit at 31%. Motorola, Garmin, Jawbone, Polar, Pebble and Samsung combined make up just 15%.
When we change over to units the script flips with Fitbit in the drivers seat at 35% and Apple #2 at 11%. Apple.com sells the most wearables, accounting for 41% of total dollars, followed by Amazon at 43%, and Best Buy and Fitbit with 5% each.
1010data’s Ecom Insights panel consists of millions of online shoppers in the U.S. who allow1010data to anonymously track their online behavior for market research purposes, including e-commerce activity. Retailers measured include the top 100 online mass retailers in the United States that – according to 1010data’s estimates – make up over 95% of hard line goods ordered online.
And it doesn't require being coupled with an iphone to make itself something more than a watch.
Ooh, look!
There's an opening for some fanboy to jump in, and provide lecture on what a on-the-wrist bearing a watch-face device can do, even without being coupled to an iphone.
I'm doomed now.
I think I'll pass, on that.
Damned and doomed with one, damned and doomed without.
What's the difference? (fanboys the world over should take the time, pun intended, to ask themselves. As an extra secret bonus hint --- neither watch would provide the answer.)
It appears there are none!!
It appears there are none!!
Now now now. (all those !!!!) ???
Don't cry.
It's just a little boo-boo?
You'll get to feeeling better, later.
Just what I thought, I asked for a reasonably reply and all I get are insults.
What are better?
Oranges, or little green apples in Indianapolis?
Can you explain why the Casio watch is better than the Apple watch?
Can you give me a reason why I should buy one?
Let's pretend you're a Watch salesman and give me your best pitch.
Shiny Object Syndrome.
I don't pretend to be (or pretend not be either, come to think of it).
I think he already did.
Try this on for size, if what you are looking for is a watch, and not (for $400) chiefly something else instead.
Whats the point in taking the watch underwater without having the iPhone with you? Can it do anything without the phone within range?
Looking for sympathy?
The little boo-boo still got hurt feewings?
Grow up.
Now you GROW UP!!!
Are you sure it's a watch you are looking to have?
Apple fanboys sure are a touchy lot.
Or are you just going to throw insults again?
Go buy your fanbot bling apple watch and test it underwater to 4 meters. Leave it there for a few days at the bottom of a swimming pool and get back to me w the results
OK?
The article at the heading of the thread, sourced from 'Apple World Today' touches upon aspects of features for this Apple "Watch" gizmo, in finer detail.
Where have you been?
Wanna' buy a watch, or do you prefer a form of digital assistant type of thing that can be worn on the wrist, and has a functional analog watch in the place that "wrist watches" have traditionally had?
Oranges, or little green apples.
The choice is yours.
Why you would be looking to me for assistance with that decision, I would not know.
I should have said;
functional analog watch display, I think.
When in watch (display?) mode, its just an image, right?
So let me get this straight. If I am a new guy to this Apple watch thing, I have to buy an iPhone, get a 2 year contract with a mobile service provider then by the watch? That sounds like a very steep investment.
I don't buy watches to go swimming with. I haven't been swimming in over 20 years. And if I did go swimming, I would leave all my valuables in the truck, i.e., watch. wallet, cell phone, etc.
I have owned a watch of so kind for most of my life and have NEVER gone swimming with any of them.
But you seem to think that is the only feature that counts.
I have asked you to name the things your watch does that the Apple watch doesn't do, or the things your watch does better.
And I have been called a fanboy, talked to like I was 3 years old, told me my feelings were hurt.
You have repeatedly not answered the questions.
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