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Budweiser losing the battle with craft beers
New York Post ^ | February 26, 2015

Posted on 02/26/2015 6:53:09 PM PST by SamAdams76

Anheuser-Busch InBev is having a tough time getting millennials to crack open a can of Budweiser.

The world’s biggest brewer said Thursday that falling unemployment and “premium” brands are boosting overall beer sales in the US, its biggest market.

But the company is struggling to market Bud — the 139-year-old American brand with blue-collar roots — to younger drinkers, who prefer craft brews and bourbon.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Food
KEYWORDS: beer; budweiser; craftbeers; inbev; poeticjustice
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I'm old enough to remember a time when about the only beers available were mass-produced brews like Budweiser, Schlitz, Miller (Black Label), or Michelob. If you ordered something "exotic" like Heineken or even Lowenbrau, heads at the bar would turn and your masculinity might be called into question.

I'm glad those days are over.

Never before have we had so many choices in beer. Beer that makes Budweiser undrinkable by comparison.

One of my favorite brews right now is Founder's Breakfast Stout.

1 posted on 02/26/2015 6:53:09 PM PST by SamAdams76
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To: SamAdams76

I feel sorry for everyone back in the day, the big name brands are terrible.


2 posted on 02/26/2015 6:55:36 PM PST by Shadow44
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To: SamAdams76

“Heineken? Pabst Blue Ribbon!”
Frank Booth


3 posted on 02/26/2015 6:56:55 PM PST by tumblindice (America's founding fathers: all armed conservatives.)
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To: SamAdams76
Never before have we had so many choices in beer. Beer that makes Budweiser undrinkable by comparison.

Budweiser was undrinkable long before the craft explosion.

4 posted on 02/26/2015 6:57:11 PM PST by Colonel_Flagg (You're either in or in the way.)
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To: SamAdams76

F&*# THAT S*$%! PABST BLUE RIBBON!


5 posted on 02/26/2015 6:57:28 PM PST by dfwgator
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To: SamAdams76

The answer? Make better beer. Sorry 1955 is done and gone.


6 posted on 02/26/2015 6:57:56 PM PST by dinodino
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To: SamAdams76

Who would drink that garbage when there are (literally) hundreds of better choices readily available?

Maybe they can team up with all the other large brewers and get the Government to regulate small brewers out of business.


7 posted on 02/26/2015 6:58:43 PM PST by Tea Party Terrorist (Why work for a living when you can vote for a living?)
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To: SamAdams76
Spuds photo: spuds 315_I1.jpg

A six pack of their rice beer costs almost as much as a craft beer brewed by people who actually care how their brew tastes.

8 posted on 02/26/2015 6:58:44 PM PST by Snickering Hound
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To: SamAdams76
Budweiser losing the battle with craft beers

Couldn't have happened to a nicer urine vendor.
9 posted on 02/26/2015 6:58:55 PM PST by fr_freak
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To: SamAdams76
American IPA beers seem to go over board with the hops to the point of grapefruit being the dominate flavor. However, Dogfish Head 90 Minute IPA is fantastic. Myyyyy word.

According to a premier beer website(I can email you the name of it), it ranks 21 out 100 of the top beers in the world.

Just like Cali. wines took over the world, American beers are in another dimension.

10 posted on 02/26/2015 6:59:12 PM PST by deadrock (I is someone else.)
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To: SamAdams76

Grandad from New York - asked him just now and he said he remembers: Trommers, Reingold, Blatz and some others he can’t remember ...


11 posted on 02/26/2015 7:00:04 PM PST by SkyDancer (I Was Told Nobody Is Perfect But Yet, Here I Am ...)
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To: dfwgator

PBR is truly the worst beer I have ever tasted.

The best beer I have tasted is some of the various flavors of Abita.

That stuff is just excellent.

I can only drink one beer since I very rarely ever drink, so when I do it’s strictly for the taste, and I go for Abita.


12 posted on 02/26/2015 7:00:09 PM PST by chris37 (heartless)
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To: Tea Party Terrorist

It’s Shiner Bock or nothing.


13 posted on 02/26/2015 7:00:29 PM PST by dfwgator
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To: SamAdams76

Hubby and I went to Beerfest in Pittsburgh last weekend. What a treat! I really enjoyed sampling the microbrews. They are much better than Bud. At the risk of sounding like a beer snob, affordable micros are all we drink.


14 posted on 02/26/2015 7:00:48 PM PST by goodwithagun (My gun has killed fewer people than Ted Kennedy's car.)
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To: SamAdams76

Beer is only good for killing Garden Snails and Slugs ,they love it ,then Die , LOL


15 posted on 02/26/2015 7:00:54 PM PST by molson209 (Blank)
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To: Snickering Hound

Light beers suck!


16 posted on 02/26/2015 7:01:30 PM PST by Empireoftheatom48 (God help the Republic but will he?)
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To: SamAdams76

Samuel Adams is too left wing, but anything that drives down the cost of beer, is good news.


17 posted on 02/26/2015 7:01:33 PM PST by ansel12 (Palin--Mr President, the only thing that stops a bad guy with a nuke is a good guy with a nuke.)
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To: SamAdams76
Cycles are funny, unpredictable things. My brother worked for Barton Brands in the early 1980s. They were a major marketer of "well" drinks, the generic boozes when you ordered a drink but not a brand. They were falling on hard times because the drinking of "brown goods" (whiskey, bourban, scotch, etal) were much on the wane. The younger set were imbibing Bacardi's and Tanqueray and lots of voldka. So Barton searched for a product to revive its sagging sales and found.....Corona beer!

But now the "brown goods" are back in vogue, it appears.
18 posted on 02/26/2015 7:01:43 PM PST by jobim (.)
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To: SamAdams76

Budweiser has ALWAYS been undrinkable. You hear people say it gives you a headache. It is true. I cannot drink one without getting a headache so I never drink it.

It is simply the free market taking its course. As for Budweiser, my heart bleeds. The former owners were astute and saw the writing on the wall, bailed and now the European owners are struggling. Hey, whatever works and tastes good. Cheers.


19 posted on 02/26/2015 7:02:09 PM PST by Fungi (Evolution is piece by piece over billions of years. At what point did a precursor become a human?)
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To: SamAdams76

I am hardly a beer conniseur. That said Budweiser always tasted like cheap waterey skunk piss to me. It’s the stuff you buy when you don’t have a lot of money but want a lot of “beer”.


20 posted on 02/26/2015 7:02:13 PM PST by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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