Posted on 02/02/2015 12:57:42 PM PST by Clint N. Suhks
After a year full of discord and #outrage, Super Bowl advertisers went waaay somber. It’s as if they hoped to gently heal us, to spur reflection, to encourage us all to just, like, coexist with each other and consider each other’s struggles.
Over the course of the night, there appeared dead children. Absent fathers. People forced to work during the Super Bowl instead of watching the game. There was Jeff Bridges helping us to conquer our nighttime anxieties.
Frankly, the whole thing was sort of a bummer. I’m all in favor of marketers evolving beyond the farting animals and contused groins of Super Bowls past. But it felt like a bunch of the ads this year forgot to have any fun.
(Personal note: You know who did have fun? Jerky, triumphalist Patriots fans.)
FIRST HALF
After the coin flip, Chevy punked us all with an ad that convinced many folks their TVs had died. Best use of a surprise black screen since the Sopranos finale. But is it really a crucial selling point that you can use your truck as a download hotspot? “I’m tethered to my truck!” “OK.”
The first ad after kickoff went to a Toyota spot titled “How Great I Am.” The ad gave me chills, with its Muhammad Ali trashtalk backing scenes of Amy Purdy, a Paralympic medalist and Dancing With the Stars contestant who lost both legs to bacterial meningitis at 19. The spot is a tremendous advertisement for Purdy herself, who just hit the top of my curated list of indomitable badasses. But do Amy Purdy’s personal heroics make you want to buy a car? I couldn’t find a lot of connection here between sentiment and product—it’s not like we associate mid-sized, sensible sedans with overcoming adversity....
(Excerpt) Read more at slate.com ...
The Brady Bunch Snickers ad is funny. Bud, as usual, was good..Nissan was good...
Best commercial was the avocado “First Draft” one.
It was...
That was another funny ad...
Fiat and Budweiser puppy were the best :)
You know that was a nasty thing to do . . . right? Where’s the eyewash station!
Beyond that, overall it really was a bunch of somber, downer, depressing stuff that reflected the current national mood with O'bummer still sitting in the white hut screwing everything up & bringing everything down for another 2 years.
Glad you found it - imagine seeing a stadium pop on your screen thinking you were about to return the game when it starts glitching like that... I literally caught my breath thinking my TV had just crapped out on me or a satellite had blown up or something... I was relieved and laughing when i realized what they had done. And the music was awesome. Great commercial. lol
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