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The Psychology Behind Costco's Free Samples
The Atlantic ^ | October 1, 2014 | Joe Pinsker

Posted on 10/01/2014 8:49:58 AM PDT by C19fan

In 2010, a Minnesotan named Erwin Lingitz was arrested in a Supervalu grocery store after spending an excessive amount of time at the deli counter. In the words of a Supervalu spokesperson, Lingitz had violated “societal norms and common customer understanding regarding free-sample practices.” While the charges were later dropped, the evidence remains incriminating: After a search, Lingitz was found to have stored in his pockets about a dozen soy sauce packets and “1.46 pounds of summer sausage and beef stick samples.”

Lingitz may have gotten carried away, but his impulse is more or less universal. People love free, people love food, and thus, people love free food. Retailers, too, have their own reasons to love sampling, from the financial (samples have boosted sales in some cases by as much as 2,000 percent) to the behavioral (they can sway people to habitually buy things that they never used to purchase).

(Excerpt) Read more at theatlantic.com ...


TOPICS: Business/Economy; Food
KEYWORDS: costco; samples
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Luv the free samples when I make the weekly trip to Costco.
1 posted on 10/01/2014 8:49:58 AM PDT by C19fan
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To: C19fan

Lingitz had violated “societal norms and common customer understanding regarding free-sample practices.”


Ha! Don’t bet on “societal norms” when there is money involved. Better put up a sign with a clear policy if you want to be able to stop anyone from loading up.


2 posted on 10/01/2014 8:52:11 AM PDT by Boogieman
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To: Boogieman

I am guilty of double dipping. I would grab the first one then I forget some item so I would go back to the section and grab another sample.:)


3 posted on 10/01/2014 8:53:38 AM PDT by C19fan
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To: C19fan

Great win-win for Costco (and similar palletized markerers) as the folks who make the product being given away pay for the product and the staff doing the ‘demo’.


4 posted on 10/01/2014 8:54:13 AM PDT by pikachu (After Monday and Tuesday, even the calender goes W T F !)
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To: C19fan

Hmmmm, just think of the Obamadork’s America as a giant COSTCO for illegal aliens, liberal arts majors, and inept politicians.


5 posted on 10/01/2014 8:56:08 AM PDT by Da Coyote
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To: C19fan
It's not just that the sample gets people to buy the product, it's knowing that the store has a mealful of samples that gets customers into the store in the first place.

-PJ

6 posted on 10/01/2014 8:56:17 AM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: Blue Jays
My buddies and I were going on a four-day vacation, so we went on a "group shopping trip" for supplies.
We later joked we were feeling STUFFED because of all the food samples that we consumed. LOL.

7 posted on 10/01/2014 8:56:18 AM PDT by Blue Jays (Rock Hard, Ride Free)
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To: C19fan

Every time we go to Costco I tell my wife I should have brought a tray. Then collect one of every sample and have a seat at a table.


8 posted on 10/01/2014 8:57:06 AM PDT by rfreedom4u (Texas isn't just a state. It's a state of mind!)
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To: C19fan
Luv the free samples when I make the weekly trip to Costco.

that's the best part! sampling at Costco has also shown me that i can be content with one potsticker... or a quarter of a cupcake... love when they have samples of Kinder's or Mortenson's--yum!

9 posted on 10/01/2014 8:58:20 AM PDT by latina4dubya (when i have money i buy books... if i have anything left, i buy 6-inch heels and a bottle of wine...)
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To: C19fan

I go to Sams Club each Saturday.

For Lunch AND Dinner.

Whoo Hoo!


10 posted on 10/01/2014 8:58:57 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: C19fan

I’ve been a costco member since 1988. The two things I love about the samples are:
1. They’ve actually turned us on to stuff that we buy regularly, years after first sampling.
2. I can actually get an entire meal sampling and used to do that a lot. It wasn’t really a “save money” thing. Rather, it was a convenience and variety thing. I don’t like eating at restaurants that much. and one reason is that they give you too much food.

But the downside is that they cause huge congestion, and I’d REALLY like a “no kids” rule.


11 posted on 10/01/2014 8:59:14 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: C19fan

Thursday is my preferred day to sample. It seems there are more things offered. I always thank the server and sometimes ask questions like “where can I find that in a 55 gallon barrel size?” just for my own amusement.


12 posted on 10/01/2014 9:00:22 AM PDT by llevrok (Straight. Since 1950.)
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To: C19fan

I am guilty of double dipping. I would grab the first one then I forget some item so I would go back to the section and grab another sample.:)


I’m appalled at your behavior.

you should be ashamed

Bad, very bad.

I, of course, would never do such a thing.

Those pig in a blanket, shrimp cocktail and BBQ rib samples are pretty good, are the not?


13 posted on 10/01/2014 9:00:30 AM PDT by rdcbn
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To: C19fan
I have enjoyed the buffet at Costco and Sam's Club for many years.

Can't believe that someone from the Atlantic thought this deserved a full article.

14 posted on 10/01/2014 9:02:25 AM PDT by texas booster (Join FreeRepublic's Folding@Home team (Team # 36120) Cure Alzheimer's!)
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To: C19fan

Personally I detest the free samples, I go to the store to shop, and shop as quickly as possible. Costco is hard enough to navigate through the crowds without having to deal with all the third worlders feeding their kids at the sample tables and blocking the aisles, and yeah I am kind of a *ick.


15 posted on 10/01/2014 9:02:58 AM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: C19fan

“Pinky and the Brain” almost took over the world with free T-shirts.
Stay alert. Be aware of your surroundings. Carry with safety off.


16 posted on 10/01/2014 9:03:56 AM PDT by lefty-lie-spy (Stay metal. For the Horde \m/("_")\m/ - via iPhone from Tokyo.)
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To: cuban leaf

They DO require parents to give the kids permission - but you know how that goes.

My favorite are the 1/4 hamburgers they give out.
That and the icecream.


17 posted on 10/01/2014 9:04:03 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: C19fan

The samples are nice but some of the shoppers are brain dead in their quest for free eats. They mill around and block the aisle and are too absorbed in it to notice others trying to go around them and get on with their lives.


18 posted on 10/01/2014 9:04:33 AM PDT by Califreak (Hope and Che'nge is killing U.S.)
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To: C19fan

Personally, I don’t get it.

Yes, if it’s some product I’m interested in and would like to taste before purchasing a month’s supply, okay, but to load up simply because it’s free?

Pffft... Know what? I can afford to buy my own food without resorting to some impulse of hoarding gibmedats because it’s “free”.


19 posted on 10/01/2014 9:05:16 AM PDT by Obadiah (None are more hopelessly enslaved than those who falsely believe they are free.)
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To: C19fan

Hey, if you didn’t do it, they’d probably just have to make more fresh ones and throw some out. You’re just doing your part to prevent waste :)


20 posted on 10/01/2014 9:05:17 AM PDT by Boogieman
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