Posted on 04/18/2014 8:16:21 AM PDT by RegulatorCountry
I'm liking what Fiat is doing with Chrysler more and more, even their choice of ad agency and marketing campaigns. This is a startling, hilarious and cool ad commemorating the 100th Anniversary of Dodge and announcing the 2015 Challenger.
They’re Fiats. The acronym definition “Fix It Again, Tony” is not a mere chuckle point.
Now if they would just make a two door Charger....
nice commercial...but remind me....is Dodge one of those govt motors companies that I have to boycott?
They got a “bailout” in 2009, yes, but never got taken over by the feds. They’ve been foreign-owned for quite a while, though (Daimler before Fiat).
They’ve been far better stewards of Chrysler, Dodge and Jeep heritage than Daimler ever was, and in my opinion better than the Lee Iacocca era. They’re coming out with some beautiful vehicles with great heritage cues, they actually understand what they have. I’ve been surprised, as I was very dubious myself.
Probably afraid it would cannibalize Challenger sales.
I don’t think so, they were recipients of government bailout money but it’s been repaid to my knowledge.
I’ve not been much of a fan myself, but am starting to rethink that. Never owned a Chrysler product, the historical transmission/transaxle issue alone scared me off. Tended to be rust-prone, too. I’ll be watching the reliability ratings and resale values, though. They’re turning it around nicely from every indication.
Typical Chrysler (Fiat) flashiness. The Camaro (Frankensteinmobile) is even more unattractive. The new Mustangs are much more attractive to me.
I happened to rent a 2013 Camaro SS last year. The drivetrain was spectacular. The rest of the car was cheezey, just like my 2001 Z28. When using the remote unlock the windows drop down a little. In the SS, when the passenger window drops down, the weather strip goes with it. I guess that was a feature.
Would guess that the new Fiats are far better than the last generation.
Chrysler has always had good engineering.
And seems to cycle between capable and disastrous management.
AutoWeek review, more photos interior and exterior:
http://www.autoweek.com/article/20140417/NEWYORK/140419852
I haven’t seen any missteps from Fiat and have been pleasantly surprised. The Dart sounded crazy when announced, being based upon Alfa mechanicals and architecture, but it was very well realized. I’m still in wait and see mode, but I’d actually consider several of their vehicles now, and never would have prior.
Regardless, I bought a Dodge Viper at Barrett jackson many years ago because it was one of my promises once I immigrated to America..plus it was my fave car when i was playing Gran Turismo with my Playstation when I was kid LOL
^this^
I've got a bigger problem than the one with Chrysler.Since 1990 I've intentionally avoided buying cars made with UAW labor.The country of origin of my last 6 cars is,in chronological order,Japan,Japan,Japan,Germany,Germany,Germany.On top of *that* is the fact after test driving the first German car I bought I've been a diesel fanatic.
But it's always been my impression that Chrysler products have been poorly designed and poorly manufactured and Consumer Reports stats on reliability seem to confirm that.
I'll be in Manhattan next week and am planning to spend 3 or 4 hours at the Auto Show.I'll definitely make a quick stop at the GM and Ford exhibits...I might stop for a second at the Chrysler pavilion.
Most of the reviews of the Dart I’ve seen have been tepid to negative, but the larger cars and trucks are pretty stout.
Which makes sense because that is their historical strength.
In Motown, an engineering assignment on small cars is sort of like being relegated to the junior varsity.
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