Posted on 10/18/2013 1:23:25 PM PDT by JoeProBono
Tortillas and salsa are now outselling popular American foods like burger and hot dog buns, and ketchup.
Experts say that as the Hispanic population in the U.S. grows, the consumption of Latin American foods, and Mexican foods in particular, continues to increase as well. This is similar to the way that Italian food became integrated into U.S. culture.
“When you think about pizza and spaghetti, it's the same thing,” said Jim Kabbani, CEO of the Tortilla Industry Association. “People consider them American, not ethnic. It's the same with tortillas.”
According to consumer research firm Packaged Facts, Latin American foods and beverages were an $8 billion market in the U.S. last year, and that number could reach $11 billion by 2017. Retail tracking service InfoScan Reviews reported that tortilla chip sales increased at a faster rate (3.7 percent) in supermarkets than potato chips (2.2 percent) this year.
Research suggests that individuals born between the 1980s and the year 2000 have embraced the culinary shift.
“They are looking for products that are not necessarily big brands anymore,” said Michael Bellas, chairman of the Beverage Marketing Corporation. “They like brands that have character. They are looking for authenticity and purity, but they are also looking for new experiences.”
Food from south of the border is considered healthier than some traditional U.S. foods. “When it comes to health, the Mexican cuisines cater better to that with salsas and vegetables,” said Alexandra Aguirre Rodriguez, an assistant professor of marketing at Florida International University.
Just damn...
A pineapple & habanero salsa with onion, garlic, red-yellow-green pepppers, tomatoes, jalapenos, green onion, salt, pepper, olive oil and a bit of lemon juice.
Yummy
Me too. I LOVE IT!!
Joe, you a$$, STOP IT!!! I am stuffed already from din-din and now find myself wondering about stuffing in a couple chillis with sumpin—anything!!
All this avocado talk made me make BLTs with avocado for dinner!
I wish I could get a tree. But, I have researched it and it looks like they don't do well in Arizona.
I know one is going to read this but I have to brag.
I have over 700 quarts of home canned goods in my basement.
Over half is salsa, black bean and corn salsa, green tomato salsa, mustard butter, jalapeno relish, and tomatoes.
My sons drive back from Vegas to Indiana each year so that they can load up on home made salsa.
My wife used to make fun of me for canning so much but she fell in love with the black bean and corn salsa. Yes we raise the corn, tomatoes, green peppers, and jalapeno peppers in our garden.
Have you ever tried to market it? I don’t know what all it takes but I see people do it all the time. Just the other day (in Walmart of all places-I think it is very hard to get a product in Walmart) an older Asian woman was giving out samples with her wing sauce. Yoshi’s, I believe. We bought a bottle.
That’s kind of you, but i don’t like tomato lumps. I like jalapeno cheese with my tortillas.
In Ventura where our boat is avocados are sometimes 5 for $2. They are cheap enough here. Dinner sounded good! ;)
The cooks in the kitchen at the Chinese place are probably Guats.
eggs, bacon, avacado, fresh salsa, sour cream, cheese, homemade biscuit.
Avocado BLT’s with Spicy Mayo and Fried Eggs.
I eat Mexican too far more often, and I’m so white you’d need sun glasses to look at my bare legs heh.
Holy taste buds, Batman!!! ME LIKEY!!! :P
“I just like saying salsa.”
SAL-SAAAAAHHH!!!! :P
Silced Gourmet's Lobster B.L.T. is topped with cherry tomato and avocado salsa, crispy bacon, and steamed lobster
SADIST!!
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