Posted on 10/18/2013 1:23:25 PM PDT by JoeProBono
Tortillas and salsa are now outselling popular American foods like burger and hot dog buns, and ketchup.
Experts say that as the Hispanic population in the U.S. grows, the consumption of Latin American foods, and Mexican foods in particular, continues to increase as well. This is similar to the way that Italian food became integrated into U.S. culture.
“When you think about pizza and spaghetti, it's the same thing,” said Jim Kabbani, CEO of the Tortilla Industry Association. “People consider them American, not ethnic. It's the same with tortillas.”
According to consumer research firm Packaged Facts, Latin American foods and beverages were an $8 billion market in the U.S. last year, and that number could reach $11 billion by 2017. Retail tracking service InfoScan Reviews reported that tortilla chip sales increased at a faster rate (3.7 percent) in supermarkets than potato chips (2.2 percent) this year.
Research suggests that individuals born between the 1980s and the year 2000 have embraced the culinary shift.
“They are looking for products that are not necessarily big brands anymore,” said Michael Bellas, chairman of the Beverage Marketing Corporation. “They like brands that have character. They are looking for authenticity and purity, but they are also looking for new experiences.”
Food from south of the border is considered healthier than some traditional U.S. foods. “When it comes to health, the Mexican cuisines cater better to that with salsas and vegetables,” said Alexandra Aguirre Rodriguez, an assistant professor of marketing at Florida International University.
Believe it or not, but guys from Pennsylvania with Scotch/Swedish mothers don’t have any family recipies for salsa. ;-)
There is a good one whose name escapes me that is sold in the refrigerated section of our grocery store that is close to homemade. Most of the time, though, we get the salsa from our favorite Mexican restaurant. Interesting place. It was a hole in the wall with about a dozen tables in the early 80’s. Now they have that whole building and four other locations.
(this thread is making me hungry)
And that's is a real Texas company. Maybe even family-owned.
I am so painfully addicted to avocados. I could it them with practically anything.
Being form the northeast, the first time I ever had an avocado was when I was 20 on a trip to LA. I ordered a club sandwich and it had avocado. (completely "the regular" these days) any how I was completely grossed out. I don't think I had another one for a good ten years.
I eat lunch at a Chinese place. All the Mexicans that work across the street at the Mexican place, come over at lunchtime to get Chinese food!
LOL Dontcha get between me & my Mexican Food.
My taste buds say Herdez. Available at Walmart.
So only hispanics eat salsa? seriously??
I don’t know why this is such a big deal, as I’ve seen this report several places. I can’t recall ever dipping a tortilla chip into a bowl of ketchup.
I use ketchup in soup beans, on hamburgers, and maybe eggs, although I’m more prone to use salsa on eggs. I use salsa in salads, on tortilla chips, on enchiladas, on burritos, on baked potatoes, etc.
(pics of salsas EUUA)
Are you kidding?
I get my salsas from Mexico.
I think you're missing the distinction between tortillas and tortilla chips.
I remember as a kid I'd go to Grand Central in L.A. where you could buy fresh hand made tortillas, not the machine made stuff you find in the mostly today.
This is about the only place I can find them anymore: Carrillo's Tortilleria
No problemo.
5 or 6 medium Roma tomatoes (homegrown, if possible), diced large
about 1/4 small onion, diced small
1 or 2 jalapeño peppers, minced. With seeds if you like it hot. W/out, milder
garlic powder to taste
MAYbe a little salt
some folks like chopped cilantro & a dash of lemon juice
Everything into a blender on “chop” until it looks right.
YEEEE Ay AY AY RRRRRRRRR Ha ha haey
(That’s TexMex for Delicious!)
Now ya got one.
My Grandma made homemade tortillas every week.
I wish I got her recipe. Talk about NOMS!
You and me both - and the Italian dates back to the 60s and the Mexican to the 70s --- and I'm an Irish kid from Brooklyn, NY.
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