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Don’t Laugh at the “Man Purse”—It’s Now a $9 Billion Luxury Business
Quartz ^ | October 10, 2013 | Jason Karaian

Posted on 10/13/2013 2:25:22 PM PDT by nickcarraway

All is not well in the luxury world. Stalwart luxury buyers in China are cutting back, according to recent statements from Burberry and Richemont, among others. New data from research firm Euromonitor International confirms that the industry is in a bit of a slump. Global luxury sales are on track to grow by 3% this year, the slowest rate in four years.

Euromonitor reckons that growth will pick up next year, though, driven by its strongest segment in recent years: accessories, specifically men’s accessories. The luxury goods industry has been “manning up” of late, says Fflur Roberts of Euromonitor. A host of luxury brands are opening men’s only stores, tapping a less saturated market undergoing significant shifts in tastes.

In part, the focus on men’s luxury lines reflects the push into fast-growing emerging markets, where the disparity in purchasing power between men and women is wider than in the West, Roberts says. Chinese men are famously keen luxury shoppers, for example.

But one of the hottest luxury items with global appeal is the men’s handbag—the “man bag,” “man purse,” or, simply, “murse“. Euromonitor dug into its data for Quartz to help quantify the murse’s meteoric rise.

Once a source of mockery, over the past five years men’s handbags have seen sales grow at nearly twice the rate of the overall luxury industry. The man-bag market in Asia has doubled since 2008, with murses in the Middle East growing by two-thirds over the same period. The global market for men’s luxury bags will reach just under $9 billion this year, according to Euromonitor.

Handbag-growth-forecast-2012-to-2018-Growth-2008-13-Sales-2013-bn-_chartbuilder The factors driving men’s handbag sales are also fueling luxury accessory sales more generally; accessories have been the fastest-growing luxury segment over the past five years, worth some $50 billion this year. “You might not be able to buy a Zegna coat, but you can have a Zegna bag,” says Roberts. “It’s got the brand but you are not parting with thousands and thousands. Accessories are big because they are a stepping stone into luxury.”

The propensity of men to sport flashier purses is down to changing trends. “Years ago, your average man wouldn’t be caught dead walking down the street with a Mulberry bag,” says Roberts. “It’s becoming a more accepted trend.” Indeed, in explaining its recent industry-bucking jump in sales, the boss of Longchamp noted that the brand benefited from its broader range of men’s bags as they “become part of a gentleman’s outfit.”

Euromonitor expects sales of men’s handbags to moderate in the next five years. This doesn’t mean that blokes won’t still bling it up: Luxury man-bags will continue to grow faster than women’s purses in many parts of the world.


TOPICS: Business/Economy; Weird Stuff
KEYWORDS: culturewar; fashion; fashionmenmurse; manpurse; murse; purses; savethemales; wussification
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To: nickcarraway; a fool in paradise; Slings and Arrows

Son announces to father that he’s ‘gay’. Father asks him if he owns certain items such as iPhone, iPad, Mac ‘puter, Volkswagen Cabriolet, and of course a man purse. The son replies that no, he doesn’t own such items. Father says: “Well then you’re not ‘gay’, you’re just an ordinary queer!”


21 posted on 10/13/2013 2:48:36 PM PDT by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: nickcarraway

It’s not the kind of purse. It’s the kind of man.


22 posted on 10/13/2013 2:51:01 PM PDT by unlearner (You will never come to know that which you do not know until you first know that you do not know it.)
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To: AnAmericanAbroad

“Most guys here use a laptop carryall or old Soviet Army map cases”
They aren’t men they are queers!


23 posted on 10/13/2013 2:52:26 PM PDT by dalereed
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To: nickcarraway

I don’t care what the article says, they’re gay..


24 posted on 10/13/2013 3:04:12 PM PDT by cardinal4 (Is Obama's caddy considered "essential personnel"?)
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To: nickcarraway

I don’t believe those models are real men.


25 posted on 10/13/2013 3:08:41 PM PDT by basil (2ASisters.org)
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To: nickcarraway

Nick and all:

the man purse is actually classically known as the messenger bag.

http://en.wikipedia.org/wiki/Messenger_bag

good examples:
http://www.amazon.com/Messenger-Bags-Backpacks-Luggage-Travel/b?ie=UTF8&node=15743231

good examples:
http://www.overstock.com/Luggage-Bags/Messenger-Bags/3090/cat.html

This article represents high fashion and sissy boys modeling with bags made by high fashion fags/gay fashion thugs. Excuse the crude man language!


26 posted on 10/13/2013 3:18:42 PM PDT by RBStealth (--raised by wolves, disciplined and educated by nuns.)
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To: nickcarraway

27 posted on 10/13/2013 3:21:16 PM PDT by dfwgator
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To: RBStealth

Messenger Bag vs Man Purse

http://2buttonswag.wordpress.com/2011/06/06/messenger-bag-vs-man-purse/


28 posted on 10/13/2013 3:21:38 PM PDT by RBStealth (--raised by wolves, disciplined and educated by nuns.)
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To: centurion316; Salamander
Saddlebags, a real man’s purse.

*snickersnickersnicker*

29 posted on 10/13/2013 3:25:12 PM PDT by Slings and Arrows (You can't have Ingsoc without an Emmanuel Goldstein.)
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To: nickcarraway

I carry one. It’s the perfect size for my ereader and cigarettes and other miscellaneous items when I am on the train.

I’m at the age where I don’t give a damn what people think. Some people need to grow up fast an get there, it’ll make life easier. I’d hate to be like them and stand in front of the mirror wondering if other people will call you a homo.

Chances are, if you worried about being called a homo, you’re a homo.


30 posted on 10/13/2013 3:33:20 PM PDT by frickin_frackin
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To: Charles Henrickson

We call them waist packs.


31 posted on 10/13/2013 3:40:09 PM PDT by PJ-Comix
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To: xrmusn

What’s wrong with a backpack?


32 posted on 10/13/2013 3:42:26 PM PDT by Raymann
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To: frickin_frackin

Why can’t you carry a brief case or other traditional masculine carrying case, of which there are many?


33 posted on 10/13/2013 3:43:28 PM PDT by nickcarraway
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To: frickin_frackin

Why can’t you carry a brief case or other traditional masculine carrying case, of which there are many?


34 posted on 10/13/2013 3:43:29 PM PDT by nickcarraway
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To: frickin_frackin

NBF

natural born f______ (fashionista,frick-frack)

insert appropriate term.


35 posted on 10/13/2013 3:46:49 PM PDT by RBStealth (--raised by wolves, disciplined and educated by nuns.)
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Comment #36 Removed by Moderator

To: nickcarraway

I can still laugh at it


37 posted on 10/13/2013 3:48:26 PM PDT by InvisibleChurch (http://thegatwickview.tumblr.com/ http://thepurginglutheran.tumblr.com/)
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To: nickcarraway

” We prefer the word: ‘Man-Sack’.” /s


38 posted on 10/13/2013 3:50:36 PM PDT by clbiel (Islamophobia: The irrational fear of being decapitated)
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To: nickcarraway

Why can`t you mind your own frickin business? What I use to CCW isn`t a damn bit of your`s so deal, OK?


39 posted on 10/13/2013 3:51:10 PM PDT by nomad
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To: nickcarraway
I will walk around with my plain black nylon laptop bag, because my laptop doesn't fit in my pants cargo pockets. I will walk around with a backpack when I have stuff to lug, or I'm carrying a change of clothes because I'm staying overnight.

But a little purse? Men's clothes have pockets for a reason.

40 posted on 10/13/2013 3:52:47 PM PDT by PapaBear3625 (You don't notice it's a police state until the police come for you.)
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