Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

The Secret Behind the “Like” Button (on Facebook)
Gary Moyers ^ | May 29, 2013 | Gary Moyers

Posted on 06/11/2013 6:41:24 AM PDT by NYer

Facebook header

I have long held suspicions that the Like button on Facebook is not your friend.

I’m sure you’ve seen some of the pictures floating around Facebook that seem to make no sense. There seems to be no end to the litany of crossword puzzles asking you to “type the first word you see.” Maybe you’ve seen a picture of… well, almost anything that might elicit a reaction, asking you to “share if you agree, Like of you don’t.”

How about the innumerable political posts, calling for impeachment or support? Are all those posts really put out there by people who care? Then, of course, you see a good number of “If I get 100,000 likes, my dad will take me to Disneyland.” It all seems quite innocent, but you need to understand that this is big business, and commenting or liking is not in your best interest.

prism

Here’s a perfect example: have you seen the colorful picture of a prism with the image from the cover of Pink Floyd’s Dark Side of the Moon album in it? It’s accompanied buy the caption: “OMG it really works! Step 1: Click on the Picture. Step 2: Hit Like. Step 3: Comment “MOVE” Then see the Magic!!” The picture has 1000’s of likes and comments, so there MUST be something to this. You make the leap, click and comment, and BOOM… crickets.

While what you expect to happen obviously doesn’t, something else happens. Your activity has now spread this image and the page into the news feed of all your friends.

Like Farming

It’s called Like Farming and it’s pretty ingenious, as described by Yahoo blogger Becky Worley,

“Someone creates a page and starts posting photos, inspirational quotes or other innocent content. You like the page and it now shows up regularly in your news feed. Anytime you interact with a post, that activity shows up in your friends news feeds.The more likes the page gets, the more it shows up. The more comments each picture gets, the more power the page gets in the Facebook news feed algorithm. And that makes it more and more visible.”

katie-mallorySome of the most effective use of pictures are those that stimulate you in some way. A good example would be the case of “Mallory.” The picture of Mallory is posted along with something similar to the following, “This is my sister Mallory. She has Down syndrome and doesn’t think she’s beautiful. Please like this photo so I can show her later that she truly is beautiful.”

That would be a wonderful sentiment if Mallory were a real person. She is not. Her name is Katie, and her mother is horrified that her daughter’s image is being used for the scam. According to Katie’s mother, over 5.5 million people have seen her picture.

Your Likes Equal Big Bucks

The only reason scammers go to such lengths to create this kind of approach is simple. There’s a lot of money to be made. There are several ways to exploit your quick response to liking things.

Once a page reaches a certain plateau, say 100,000 or so, the owner might start placing ads on the page. These ads then show up in your newsfeed and they could be links to almost anything… games, services, apps, even porn. It could be a recommendation from someone else who likes the page, most likely someone from your friends list. The recommendation is usually for something in an online store that offers commissions for links that end up in purchases. Worse of all, it could even link to malware sites.

In the end, the result is the same. Access to your newsfeed is like gold. And the price is rising.

Page For Sale

Businesses are bought and sold every day. These pages are no different. They are big business. It is no challenge to find several sites online that cater to people attempting to sell their Facebook page. This is, of course, against Facebook policy. Consequently, it’s a bit like cat and mouse. Postings come and go in an attempt to stay one step ahead of the Facebook Policy Police.

A simple Google search showed a Facebook page about cuddling with over 1,000,000 likes is up for sale. Asking price? $7,000. Another page, full of posts, is offering multiple pages for sale. I counted over 30 pages available. And this page is located ON FACEBOOK. The title of the page is “Facebook Fan Page for Sale.” How stupid can they be?

How To Unlike

If you’ve liked something and now regret it, you can unlike it. Go to your profile, choose “more” button and choose “likes” from the drop down menu – then “Unlike.”

If you have friends who are over-liking on scammy posts, share this on your Facebook Page so they’ll get the message. Better yet, share it on their page.

UPDATE

This post has gone mini-viral with over one quarter million people viewing it in 3 days. My website host is freaking out. Anyway, there seems to be one comment that keeps resurfacing. There are several places in Facebook that offer the “more” button. Many are trying to follow the instructions above and not finding what they need. Here is what I’ve been telling everyone in the comments:

Make sure you’re at the correct “more.” Go to your personal page, the one located at https://www.facebook.com/*yourusername*. You’ll see your banner image at the top (if you’ve added one). In the lower left of that banner you’ll see your Facebook ID pic. Next to that is your name. Directly under all this is a line of links. It will probably look something like:

More button

There’s your “more” button. It will have a down arrow beside it. Open it up and LIKES should be about 6 down on the menu. once you get to your Likes page, you are presented with the ID pics for all of them. If you want to unlike one, hover in the upper right hand corner of the picture and another drop down menu will appear that includes the option to unlike. Good luck… I’m sure this will change before too long. That seems to be Facebook’s M.O.

UPDATE 2

Facebook is constantly rolling out changes which makes it hard to stay current on articles like this. Here is a comment from a visitor to this page with updated info that may be pertinent to some of you.

I had to go to my profile, then click the Activity button – then the new screen has likes on the left side. I couldn’t get to it the way the directions show as there have been changes to how FB works since this article was published.

Which was amazing to me, as this comment came in 4 days after the article was published. Facebook is certainly a challenge…


TOPICS: Business/Economy; Computers/Internet; Society
KEYWORDS: facebook; like; likebutton
Navigation: use the links below to view more comments.
first 1-2021-24 next last

1 posted on 06/11/2013 6:41:24 AM PDT by NYer
[ Post Reply | Private Reply | View Replies]

To: NYer

I quit hitting the “like” button after about two weeks on facebook. I noticed if I clicked that I “liked” something I would start getting advertisements on that topic which would follow me around from page to page on the internet. Now I never even comment on facebook. I just follow my friend’s posts.


2 posted on 06/11/2013 6:45:49 AM PDT by circlecity
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Some good tips. I just went into my profile and unliked all kinds of things.


3 posted on 06/11/2013 6:47:07 AM PDT by Sans-Culotte ( Pray for Obama- Psalm 109:8)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

4 posted on 06/11/2013 6:51:41 AM PDT by UCANSEE2 (The monsters are due on Maple Street)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Yet another reason to NEVER use Zuckerpunks scam site.


5 posted on 06/11/2013 6:57:05 AM PDT by Regulator
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Wait wait wait... hold on one second.

I’ve got an even BETTER way to not get spammed on Facebook...

DON’T JOIN!

Please click “Like” if you like this post.


6 posted on 06/11/2013 7:00:16 AM PDT by rarestia (It's time to water the Tree of Liberty.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

When you “like” something, you tell facebook you want to see more of whatever you liked. Go ahead and like you friends’ uploads. But beware: many of your friends “share” other people’s uploads. And its these people who are farming likes.


7 posted on 06/11/2013 7:01:39 AM PDT by dangus (Poverty cannot be eradicated as long as the poor remain dependent on the state - Pope Francis)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Facebook & Twitter - never have ... never will.


8 posted on 06/11/2013 7:02:42 AM PDT by oh8eleven (RVN '67-'68)
[ Post Reply | Private Reply | To 1 | View Replies]

To: circlecity

The other day a friend was telling me about some ‘story’ she read on facebook. I said you realize that 99% of that stuff is BS. She looked at me like I was nuts.


9 posted on 06/11/2013 7:06:20 AM PDT by sheana
[ Post Reply | Private Reply | To 2 | View Replies]

To: oh8eleven

It’s important to leave these internet portals to the progressives so they can educate our youts and 20-somethings.


10 posted on 06/11/2013 7:08:17 AM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
[ Post Reply | Private Reply | To 8 | View Replies]

To: NYer
I really want a "Dislike" button.
11 posted on 06/11/2013 7:09:32 AM PDT by Mr. Jeeves (CTRL-GALT-DELETE)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

Facebook:

A phishing expedition masquerading as a “social networking” site.


12 posted on 06/11/2013 7:14:13 AM PDT by Westbrook (Children do not divide your love, they multiply it.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

All that said, I wish FreeRepublic had a “Like” button. Just a harmless one, where we could show a like or interest in a topic without having to make a post!


13 posted on 06/11/2013 7:14:28 AM PDT by Lou L (Health "insurance" is NOT the same as health "care")
[ Post Reply | Private Reply | To 1 | View Replies]

To: NYer

We dumped our Facebook accounts a few months back. The fact that none of what we posted was protected from the Facebook gods and others bothered us.


14 posted on 06/11/2013 7:37:46 AM PDT by dhs12345
[ Post Reply | Private Reply | To 1 | View Replies]

To: Lou L

FR Flags for comments

Smart
funny
the Stupid it burns

On second thought, it probably wouldn’t be a good idea.


15 posted on 06/11/2013 7:48:06 AM PDT by listenhillary (Courts, law enforcement, roads and national defense should be the extent of government)
[ Post Reply | Private Reply | To 13 | View Replies]

To: sheana
I said you realize that 99% of that stuff is BS. She looked at me like I was nuts.

If the shoe fits,...

16 posted on 06/11/2013 7:48:50 AM PDT by Half Vast Conspiracy ( Because police powers are essential to the public good that abusing them is so offensive.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: netmilsmom; thefrankbaum; Tax-chick; GregB; saradippity; Berlin_Freeper; Litany; SumProVita; ...

Ping to those who have Facebook accounts.


17 posted on 06/11/2013 2:14:17 PM PDT by NYer ( "Run from places of sin as from the plague."--St John Climacus)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Sans-Culotte
I just went into my profile and unliked all kinds of things.

I hope you kept the FreeRepublic Like! ; - )

18 posted on 06/11/2013 2:16:07 PM PDT by NYer ( "Run from places of sin as from the plague."--St John Climacus)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Lou L
All that said, I wish FreeRepublic had a “Like” button.

It has a Like button on Facebook ... if that is what you are referring to.

19 posted on 06/11/2013 2:31:40 PM PDT by NYer ( "Run from places of sin as from the plague."--St John Climacus)
[ Post Reply | Private Reply | To 13 | View Replies]

To: NYer

Facebook is the gummint’s way of getting you to write entries for your CIA & FBI dossiers.


20 posted on 06/11/2013 3:26:09 PM PDT by Dajjal (Justice Robert Jackson was wrong -- the Constitution IS a suicide pact.)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-24 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson