Beer To Be Sold In Dead Animals 110-proof beer [comes in taxidermied rodent cozy]

Telegraph.co.uk ^ | 12:51PM BST 22 Jul 2010 | Telegraph staff

[fight_truth_decay]

The stunt has been condemned by animal rights groups as "cheap marketing tactics".

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare

And at 55 per cent volume, its makers claim it is the world's strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.

Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.

The brewer recommend the beer should be served in a shot or whisky glass ''to be enjoyed like a fine whisky''.

A £500 a bottle super-strong ale is to be sold
inside the bodies of dead animals.
Photo: Universal News And Sport

The firm's co-founder James Watt said: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

''This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

[Gator113]

Huckabeer.

[Slings and Arrows]

Oooooo-kay.

[dixiechick2000]

Pink elephants are hard to come by these days, though they’ve not always been endangered. ;o)

[dixiechick2000]

One word........ick.

[Slings and Arrows]

I don’t really get this one myself.

[dixiechick2000]

You don’t? Thank goodness it’s not just me! lol

[Slings and Arrows]

[Fire_on_High]

“You’re not gonna believe this” ping.

[TheOldLady]

Great! Now I can free up all that space in the freezer that is presently being taken up with beer steins and pint glasses.

[Slings and Arrows]

L’chaim!

[TheOldLady]

You can just ping Salamader, and it’ll all be all right.

[TheOldLady]

"The firm's co-founder James Watt said: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits."

That's called "being decadent," James, you nut bucket.

[aculeus]

Really you must admit, it is a great marketing idea.

Riiiiiiiight.

It will make a great Mad Men episode ... in season 100.

[a fool in paradise]

Can I get my Tecate in a frog?

[a fool in paradise]

Can I get my Lone Star in a 'dillo?

[Mr. Silverback]

Sort of like PETA degrading women using the shock value of models nude in public?

Or putting up billboards alleging that Rudy Giuliani got prostate cancer from eating meat?

[Joe 6-pack]

[dbwz]

So which recycle bin do they go in?

[Mr. Silverback]

You two have to fight it out for post of the thread. Keep it clean, no clinching.

[Gator113]

LOL...

Cheers to all....