Posted on 06/07/2010 12:00:57 PM PDT by Swordmaker
• Steve Jobs takes the stage
• WWDC 2010: Over 5,200 attendees, 57 countries, sold out in just 8 days
• Jobs: "iPad is an incredible success."
• Apple sells an iPad every 3 seconds.
• Shipping in 10 countries today
• iPad video trumpets positive press attention, reviews worldwide
• Steve shows email he received: "I was sitting in a cafe with my iPad and it got a girl interested in me. Now that's what I call a magical device!" (audience laughter)
• There are now 8,500 native iPad apps in the App Store.
• Steve touts developer success stories...
• Theo Gray, Wolfram Associates, email to Steve: "I earned more on sales of The Elements for iPad in the first day than from 5 years of Google ads on periodic table.com."
• Users have downloaded 5 million books via iBookstore in 65 days 5 of U.S. 6 biggest pubs say share of iBooks is about 22% in just 8 weeks
• iBooks enhancements: Now you can make notes, bookmark pages, ability to view PDFs - applause
• Apple supports HTML5 and App Store platforms. 15,000 apps submitted per week now. 95% approved within 7 days (MDN's latest update is among the 5% still waiting apparently)
• Why apps are rejected: 1. Doesn't function as advertised, 2. uses private APIs which can change without notice,3. the app crashes.
• Three new apps to be demoed
• Netflix up first. CEO Reed Hastings on stage.Free Netflix for iPhone app coming this summer. Netflix to take advantage of Apple's adaptive bitrate tech: meaning: 3G and Wi-Fi streaming
• Next up: zynga, developer of the infamous "Farmville." Coming to iPhone OS. Not using Adobe'sFlash ;-)
• Farmville will offer "withering crop push notifications." (Audience laughs)
• Now you'll be able to farm anywhere. Oh, joy. Available at the end of June.
• Adobe is hating life already.
• Next: Activision to talk about Guitar Hero...
• Latest version for iPhone/iPod touch features classic rock from Rolling Stones and Queen
• New version features "strumming mechanic." - (No, not Mike Rutherford, it's a touch gesture - MDN ed.)
• Jobs returns to stage: 5 billion App Store downloads milestone hit last week
• Just crossed $1 billion paid to developers (70% of App Store revenue goes to devs).
• Steve addresses some stats: Nielsen U.S. smartphone market share: RIM - 35%, Apple - 28%, WinMo - 19%, Android - 9%.
• U.S Mobile browser usage: iPhone OS - 58.2%, Android - 22.7%, RIM - 12.7%, Other - 6.4%
• Jobs introduces new iPhone 4: All ne design (like the one that leaked)
• 9.3mm thin, 24% thinner than iPhone 3GS - thinnest smartphone on market
• Front-facing camera, 2 mics (for noise cancellation), microSIM, LED flash...
• Integrated antennas right into the structure of the phone (three of them) in the stainless steel band that forms the phone's structure
• Bluetooth, Wi-Fi, GPS, UMTS, GSM
• iPhone 4 is glass (scratch resistant) front and back
• Apple iPhone 4 has Retina Display - really crisp images, 326 pixels per inch - there has never been a display like this on a phone (and iPhone already had the most accurate display by far according to independent tests - MDN ed.)
• Jobs: "Once you use a Retina Display, you can't go back" (It's like using a Mac - MDN ed.)
• Jobs shows off difference. Says Appel has to get special projectors to show audience because it's so extraordinary.
• (Unbelievably crisp. All other phones are going to look like blurry junk compared to this - MDN ed.)
• Wi-Fi network saturated. AT&T 3G is no help either (big surprise - MDN ed.)
• Jobs skips trying to show Web sites - show off photos to show the display.
• Jobs: "I'm sorry, I don't know what's going on. Scott, you got any suggestions? Audience member shouts "Verizon!"
• Jobs seems unhappy, goes into recap: 3.5 inch display, 960x640 pixels (4X more than 3GS),326 pixels per inch, 800:1 contrast ratio (4X better), IPS tech (like iPad) for superb color and better viewing angle, Incredibly sharp text and images.
• iPhone 4 is powered by Apple's A4
• Jobs suggest devs use high resolution images
• Battery is larger now and with the A4, battery life goes up to 7 hours 3G talk, 6 hours 3G web browsing, 10 hours, WiFi browsing, 10 hours video, 40 hours music, 300 hours standby.
• iPhone 4 has quad-band HSDPA/HSUPA - 7.2 Mbps down, 5.8 Mbps up
• iPhone 4 adds three-axis gyroscope (angular velocity); pitch, roll & yaw; rotation about gravity; Gyro + accelerometer provide 6-axis motion sensing; new Core motion APIs for devs; perfect for gaming (also-rans, start your copiers - MDN ed.)
• Demo: Jobs, "Since this doesn't require the network, we should be okay." (audience laughs)
• Cool 3-D Jenga game - very impressive.
• Jobs discusses rear (main) camera on iPhone 4: megapixels are nice, but cellphone cameras are really about capturing photos and low-light photography, so we've gone to a 5 megapixel camera; backside illuminated sensor; 1.75 um size pixels; 5X digital zoom; Tap to focus; LED flash.
• Jobs: "The photos are marvelous." Shows high quality samples.
• iPhone 4 video: HD video recording; 720 at 30 fps; Tap to focus video (Apple pioneered); Built-in video editing; One click sharing; LED flash.
• Jobs introduces iMovie for iPhone: Record in HD, edit with beautiful transition and titles right on your iPhone 4
• Jobs introduces iMovie for iPhone: Record in HD, edit with beautiful transition and titles right on your iPhone 4
• (Wow. It starts now. Google will have a perpetual beta ready to go with 25% of the features in late 2012. - MDN ed.)
• iMovie demo. There is no competition for this. Geo-location info right into HD video titles. Mix in audio, photos...
• Themes feature transitions, title fonts, backgrounds, etc.
• iMovie for iPhone costs US$4.99 (which is a ridiculously low price - imagine being told this a few years ago)
• Jobs: People backstage running around trying to figure out what's going on with the network. There are 570 WiFi basestations in this room! If you want to see the demos, all of you bloggers need to turn off your basestations and put your notebooks down.
• Nobody moves. Jobs, "I've got time."
• Jobs moves on: He's finally done what should have been done long ago: iPhone OS is no more: it's now iOS4!
• Over 1,500 developer APIs. Over 100 new user features. Some people said we weren't the first with multitasking. The same was true with cut/copy/paste. We take the time to figure out how to do it right.
• Demo: Jobs, "Lets see if we really did turn off those Wi-Fi devices..." Pandora playing, switching to Mail - pages load (big applause).
• Safari loads quickly now in the building
• Jobs reviews switching between running apps; unified Mail inbox - stuff we saw at iPhone OS iOS4 event
• Safari now adds Microsoft's Bing as an option with Yahoo. Google stays default
• iOS 4 developer release in dev's hands today - out soon for general public
• Jobs: 100 million iOS devices sold milestone will happen this month
• iOS 4 Enterprise features: Even better data protection; Mobile device management; Wireless app distribution; Multiple Exchange accounts; Exchange Server 2010 support, SSL VPN support
• iBooks comes to iPhone with iPhone 4 and iOS4.
• Buy your book once wirelessly, download same book to all devices for no extra charge; iBooks automatically syncs your place in the text, bookmarks, and notes.
• iBooks demo - highlighting, PDF bookshelf, bookmarks, notes, etc.
• Apple has 150 million credit card accounts within iTunes Store, App Store, and iBookstore.
• iAds exist to help our devs make money, so they can continue to create free and low-cost apps for users (which helps Apple sell devices - MDN ed.)
• iAds will try to combine emotion of video and the interactivity of the Web while keeping users in the app.
• Apple has only been selling iAds for about 8 weeks. Some brands: Nissan, Unilever, Citi, Geoco, Campbell's, Sears, JC Penny, DirectTV, TBS, Disney (naturally - MDN ed.), Target, Best Buy, Liberty Mutual, Chanel, GE, AT&T(oh, forget it - MDN ed.), - those are just some of the brands who've signed on already.
• Jobs demos Nissan ad for their "LEAF" electric car... "Not really finished, so they were hesitant to show it, but I really wanted to show you; I convinced them." (audience laughs)
• US$60 million in iAds committed for 2H 2010. In just 8 weeks - off to a great start, says Jobs.
• Jobs: We think we're going to be 48% of the entire U.S. mobile display ad market in 2H 2010. (Google overpaid wildly for AdMob - MDN ed.)
• One more thing…
• Jobs, "I really want your WiFi devices off..."
• Jobs makes video call to Jon Ive using his iPhone 4
• "In 2007, when we launched the iPhone, I got to make the first public call on the iPhone..." Ive's face appears onscreen. "Hey Jony!" Jobs: "This never freezes up, so you haven't turned off all the WiFi - let's get it off please!" (WiFi ban at future events predicted - MDN ed.)
• Video calling "It's real now - especially when people turn off their WiFi," Jobs says.
• "FaceTime." Works like iChat. iPhone 4 to iPhone 4. WiFi-only in 2010 (wa, wah - MDN ed.) "Need to work a little bit with the carriers..." - Jobs.
• No setup required - you just need an iPhone 4 and WiFi.
• Demo shows possibilities, including two people conversing via sign language over iPhone 4s.
• FaceTime is an open industry standard (big applause).
• iPhone 4 pricing: US$199 for the 16GB model, $299 for the 32GB model
• iPhone 4 comes in two "colors" - black and white.
• Pre-orders start June 15, on-sale June 24th in U.S., France, Germany, UK, and Japan. 18 more countries in July.
• 24 more countries after that in August, 44 more in September, so 88 countries by September 2010. Apple's fastest rollout ever.
• Apple has "a real nice dock" for $29 and is doing their own case (as with iPad, called a "bunker" for $29 in various colors.
• Jobs: "We've finally found a way to get these upgrades for free to our iPod touch customers and we couldn't be happier."
• iOS4 upgrades for iPhone 3GS and 3G (not all features supported in 3G, no 1st gen iPhone support) - free upgrade available June 21st.
• AT&T in U.S.: If your contract expires anytime in 2010, you can get iPhone 4 for the same prices if you up your contract for two more years.
• iPhone 4 video being shown. Reiterates the keynote info... The iPhone 4 glass is 30x harder than plastic.
• It's not just a front-facing camera, it's that plus 18 months of work to produce the software you won't even notice when placing a video call.
• Jobs thanks Mark Papermaster and his hardware team, Jon Ive, the iOS 4 software team, Tim Cook and the ops team, and all of Apple's employees.
• Keynote ends.
Not from my reading of the specs or reviews.
"Another somewhat major issue that we struggled with on the Incredible (just as we did on the Nexus One) was the awful screen visibility in bright daylight. We had numerous occasions where we simply could not answer a call or take a picture due to the AMOLED display's poor showing outdoors. In overcast settings (such as the one above) it was usually bearable, and If you crank the brightness all the way up on sunnier days you can get some visibility, though once you're outside and can't see the display, that's a bit of a challenge. In all honesty, we love certain aspects of these screens, but we're perplexed as to why HTC continues to use this same display when it's clear the daylight performance is hamstrung."—Endgadget Review, April 19, 2010The other major complaint they voiced was the non-lifelike color reproduction the AMOLED screen was producing... with to Orangey reds and and other colors that were not true to reality.
It should also be noted spec wise, that the Incredible's screen's resolution is only 480x800. While best in class at the release of the Incredible, that does not compare to the iPhone4's 960 x 640, Also the Incredible's 8GB of internal RAM that can store Apps is dwarfed by the iPhone's 16 and 32GB capacity to store apps. The iPhone 4 now comes with a Gyroscopic chip that can sense motion and acceleration in six directions instead of the three that the older 3Gs and the Droids do. It is a step further up the technological ladder.
One other thing the Droids have that the iPhone's don't... Malware. The Droids already have Droid Bots running and sending spam because instead of being pro-active, Google is only "reactive" in removing malware from the Android store, responding only after the fact of users' reports that a particular software has installed trojans, spyware, and bots on their phones, before removing the offending apps from availability... and that doesn't even begin to address the problem because users can install malware from other sources as well.
You tell use you are already thinking of "rooting" your phone... which will make it even more vulnerable to invasion by malware. good luck on that being a safe thing to do.
Did you catch that they figured out how to tell the bean counters how to pound sand on requiring that iPod touch owners had to pay for upgrades on the OS? The iPod touch owners are gonna get it free as well now...
iOS4 a phone I can read and use without glasses, and this is what they give me... ;’)
The only reason I don't have an iPhone is because of all the complains about AT&T. But I think AT&T is simply overwhelmed by the amount of data being downloaded.
I thought I read on a blog somewhere that the new iPhone had a mirco-sim slot. Can any one confirm this? If so, there may be other carriers available in the near future.
I think the AT&T network is the #1 fail point of the iPhone and everyone knows it but it is whispered around Jobs. That’s why the crowd cheered when someone in the audience yelled “try Verizon” during the fail episode.
My friend with a Droid is saying that his phone does “strange things” like crashing apps when there is an incoming call, spontaneous resetting of ring tones, page “turns” when there wasn’t a finger near the screen, etc. Are you having similar issues?
Gonna have to toss in my BBerry soon and just can’t make up my mind between Droid and iPhone.
Will the “old” iPhone 3GS be able to upgrade to iOS4? And if so, when?
Yes, June 21st.
Apparently, much of the problem came from people running ad hoc networks and EVDO Wifi hotspots like MiFi and the Sprint Overdrive.
All iPhones have a micro-simcard slot...
The 3G and 3Gs will upgrade to iOS4 on the 21st of June for free. Not all functions will be available.
Thank you for confirming that. For some reason Apple does not list the micro-simcard slot on the tech specs page of the iPhone4. Why would that be?
Because it is not useful for anything aside from its use with the network carriers... You change the sim cards when you change carriers. In Europe, and other countries where there are multiple carriers, it is useful... because an unlocked iPhone can use multiple simcards to change between carriers. In the US, where there is only one official carrier, that's not useful.
Did you notice this from the keynote?
Theo Gray, Wolfram Associates, email to Steve: "I earned more on sales of The Elements for iPad in the first day than from 5 years of Google ads on periodic table.com."
The App store draws millions of eyeballs. Everyone on there has a CC on file with Apple and can buy with one click. The 30% seems reasonable for distribution and resale of the product, especially considering how successfully Apple moves products.
But if I travel to Europe, would an iPhone I bought here be useful with another simcard that I buy in Europe?
No, you can't. You have to provide overhead, sales costs, marketing, advertising, and other expenses... which will cost you far more than 30%. When Apple first introduced the App store, every other retailer said they would lose their shirt with such a high return to the developers...
Yes... you can have it unlocked and get simcards for other carriers...
I’m gonna need an iPad to read all that ... whew!
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