Posted on 12/04/2009 12:43:52 PM PST by Swordmaker
Verizon has launched a new ad for the Motorola Droid, "Pretty."
Electronista reports, "The new spot directly attacks the iPhone and calls Apple's handset a 'digitally clueless pageant queen,' making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007."
MacDailyNews Take: Focus on style? Just because iPhone has style, doesn't mean that Apple focuses on it. If anything, Apple focuses on the apps available for iPhone. Something with which, along with style, the brick heavy Droid simply cannot compete.
Electronista continues, "It meanwhile thrives on the Droid's powerful, masculine image and, among other things, suggests that the smartphone is 'racehorse duct-taped to a Scud missile fast.'"
Direct link via YouTube here.
Full article here.
"Verizon tonight cut deep by launching a new ad for the Motorola Droid," Electronista reports.
"The new spot directly attacks the iPhone and calls Apple's handset a 'digitally clueless pageant queen,' making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007," Electronista reports.
MacDailyNews Take: If Verizon has decided that the best way to compete with iPhone is to weakly try and fail to emasculate it, then Verizon is clueless, desperate, fearful, and stupid.
Have Small Penis Syndrome? Get a Motorola Droid from Verizon!
Besides Verizon's and Motorola's obvious issues, this is really a poor marketing strategy. The geniuses at Verizon are basically saying, "Hey, you 51% of the U.S. population who are female, these aren't the Droids you're looking for." What's next, Verizon, marketing Droid only to blue collar men? Way to minimize your own addressable market, dummies. By the way, you 51% of the U.S. population who are female plus all of the men who can recognize a complete platform with a vibrant ecosystem vs. yet another device fighting over Apple's table scraps in the quest to become the SanDisk of smartphones, the iPhone 3GS is for you. The "S" is for speed.
Unless Verizon is looking to deliver highly-targeted Viagra and Enzyte ads, the only other thing we can think of is that maybe Verizon subconsciously wants Droid to fail, so they'll be forced to finally wake up, forget about their craptastic V-Cast and dreams of other proprietary over-priced, under-featured services, and sign on Steve Jobs' dotted line like they should have in the first place.
Apple should, and likely will, ignore these ads, since they're not stupid like Microsoft.
And, a Scud missile is an inaccurate Soviet Cold War-era lumbering piece of junk deployed by North Korea, Syria, Sadam Hussein's Iraq, and other tremendous examples of technologically-advanced global powerhouses. In other words, when a Scud doesn't blow up on the pad, meander off-course, or disintegrate in flight, it's slow. And duct-taping a 1,200 lb. horse to it certainly isn't going to make it any faster.
Either way it’s not good for me. ATT is absolutely no use to me where I spend my time.
They just lost all the PETA crowd in one fell swoop...;^)>
I have sued T-Moble, Verizon, and AT&T (never used Sprint, because they don't have serious coverage beyond metro areas).
IMHO, T-Mobile is spotty coverage, Verizon and AT&T Battle it out (for high speed coverage, NOT cell phone coverage, that's a different matter).
I like the DROID, but the SW is a bit immature so far, and am considering it. I have used an iPhone since about 3 months after activation. I also carry a broadband card. We tested Verizon, AT&T, Sprint and T-Mobile at my company and determined AT&T was the best (slightly) overall. BTW, I work for a VERY large high tech company (revenue in Billions).
I have 2 PCs(run windows and linux) at home and 5 Macs (of various types). I have a BS and a MS in CS. I can tell you that I have more trouble from 1 machine running windows than I have from 5 Macs+Ubuntu Linux.
Facts are stubborn things. Advertising is, well, advertising....I admit it's entertaining and effective, but if you have a job to do, my Mac boots snow leopard in 14 seconds, and I can have Fusion (windows) running on in quicker than I can boot a native windows machine. They guys I work with are still booting their laptops while I am doing useful work on a Mac that is “pretending” to be a PC.
sued = used (ha ha!)
slip of the tongue...sued vs used :)
I understand...pretty much everyone that has used T-Mobile, Verizon or AT&T pretty much wants to sue them.
:)
I find the ad funny... "race horse duct taped to a scud missile?" Now that has got to be a classic...
Well, yeah, it’s funny. So was 5th grade recess. :)
I like the way that it’s written, too.
Yup. Soon you will use your cell phone to 'tether' your home to the internet. When the new LTE comes out sometime in 2010, it may make sense to drop your Internet provider, and when you are home, your home connects to the internet through your Cell phone. You carry the internet though your Cell, so no matter where you are, you have internet access (assuming you have cell coverage).
So, on top of camera, texting, shopping, stock market, alarm clock. calculator, address book, emailing, Facebook, games and GPS, we can add Home Internet gateway.
You do make a good point as whenver I am in the boonies, my alltel/verizon air card normally doesn’t have 3G RevA, but instead the really slow 2G coverage.
I was wondering about that... could have gone both ways...
I actually used Alltel’s aircard as my exclusive home internet while in Kansas because it provided speeds as fast or faster than cable.
I had to add cable when we moved to Texas though because even though we have coverage, they don’t have enough towers or something....the aircard loads up really slow even in the 3G areas, and speed tests show we now only get basic DSL speed if we’re lucky. Kind of frustrating.
There are three people in Tibet and five in the Sahara who are like you... oh, and one living under a bridge in Tempe, Arizona...
Give into the darkside.
Yes, everybody lies about coverage and had terrible service.....
The difference is which one is the LEAST Worse.
Sounds like Verizon sweet talk to Apple about getting the iPhone went south.
Seriously, every last one of these dips would have to come to my house and personally kiss my rump before I'd ever use their service again.
And posting on Free Republic.
Verizon makes a mistake by giving the iPhone that much more advertising air time. Apple can pull off witty, humorous ads about their competition, but the only competitive product they reference in their ads is Windows. Otherwise they refer to all of the PC competition via a generic, kind of tubby, accountant looking kind of guy. No brands competitive hardware brands are mentioned. No free advertising for their competition.
Verizon should’ve just referred to the strengths of the Droid phone, and lumped all other smart phones together as being “passé”.
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