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Verizon Droid ad calls Apple iPhone "tiara-wearing digitally clueless pageant queen"
Mac Daily News ^ | Friday, December 04, 2009 - 09:28 AM EST

Posted on 12/04/2009 12:43:52 PM PST by Swordmaker

Verizon has launched a new ad for the Motorola Droid, "Pretty."

Electronista reports, "The new spot directly attacks the iPhone and calls Apple's handset a 'digitally clueless pageant queen,' making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007."

MacDailyNews Take: Focus on style? Just because iPhone has style, doesn't mean that Apple focuses on it. If anything, Apple focuses on the apps available for iPhone. Something with which, along with style, the brick heavy Droid simply cannot compete.

Electronista continues, "It meanwhile thrives on the Droid's powerful, masculine image and, among other things, suggests that the smartphone is 'racehorse duct-taped to a Scud missile fast.'"


Direct link via YouTube here.

Full article here.

"Verizon tonight cut deep by launching a new ad for the Motorola Droid," Electronista reports.

"The new spot directly attacks the iPhone and calls Apple's handset a 'digitally clueless pageant queen,' making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007," Electronista reports.

MacDailyNews Take: If Verizon has decided that the best way to compete with iPhone is to weakly try and fail to emasculate it, then Verizon is clueless, desperate, fearful, and stupid.

Have Small Penis Syndrome? Get a Motorola Droid from Verizon!

Besides Verizon's and Motorola's obvious issues, this is really a poor marketing strategy. The geniuses at Verizon are basically saying, "Hey, you 51% of the U.S. population who are female, these aren't the Droids you're looking for." What's next, Verizon, marketing Droid only to blue collar men? Way to minimize your own addressable market, dummies. By the way, you 51% of the U.S. population who are female plus all of the men who can recognize a complete platform with a vibrant ecosystem vs. yet another device fighting over Apple's table scraps in the quest to become the SanDisk of smartphones, the iPhone 3GS is for you. The "S" is for speed.

Unless Verizon is looking to deliver highly-targeted Viagra and Enzyte ads, the only other thing we can think of is that maybe Verizon subconsciously wants Droid to fail, so they'll be forced to finally wake up, forget about their craptastic V-Cast and dreams of other proprietary over-priced, under-featured services, and sign on Steve Jobs' dotted line like they should have in the first place.

Apple should, and likely will, ignore these ads, since they're not stupid like Microsoft.

And, a Scud missile is an inaccurate Soviet Cold War-era lumbering piece of junk deployed by North Korea, Syria, Sadam Hussein's Iraq, and other tremendous examples of technologically-advanced global powerhouses. In other words, when a Scud doesn't blow up on the pad, meander off-course, or disintegrate in flight, it's slow. And duct-taping a 1,200 lb. horse to it certainly isn't going to make it any faster.



TOPICS: Business/Economy; Computers/Internet
KEYWORDS: telecom; verizon
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To: Swordmaker

Either way it’s not good for me. ATT is absolutely no use to me where I spend my time.


41 posted on 12/04/2009 1:48:44 PM PST by big'ol_freeper ("Anyone pushing Romney must love socialism...Piss on Romney and his enablers!!" ~ Jim Robinson)
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To: antiRepublicrat
I didn’t think “racehorse duct-taped to a Scud” was a very flattering comparison.

They just lost all the PETA crowd in one fell swoop...;^)>

42 posted on 12/04/2009 1:52:45 PM PST by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker
I am a business traveler. I travel all over the US, Canada and Mexico.

I have sued T-Moble, Verizon, and AT&T (never used Sprint, because they don't have serious coverage beyond metro areas).

IMHO, T-Mobile is spotty coverage, Verizon and AT&T Battle it out (for high speed coverage, NOT cell phone coverage, that's a different matter).

I like the DROID, but the SW is a bit immature so far, and am considering it. I have used an iPhone since about 3 months after activation. I also carry a broadband card. We tested Verizon, AT&T, Sprint and T-Mobile at my company and determined AT&T was the best (slightly) overall. BTW, I work for a VERY large high tech company (revenue in Billions).

I have 2 PCs(run windows and linux) at home and 5 Macs (of various types). I have a BS and a MS in CS. I can tell you that I have more trouble from 1 machine running windows than I have from 5 Macs+Ubuntu Linux.

Facts are stubborn things. Advertising is, well, advertising....I admit it's entertaining and effective, but if you have a job to do, my Mac boots snow leopard in 14 seconds, and I can have Fusion (windows) running on in quicker than I can boot a native windows machine. They guys I work with are still booting their laptops while I am doing useful work on a Mac that is “pretending” to be a PC.

43 posted on 12/04/2009 1:52:56 PM PST by BereanBrain
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To: BereanBrain

sued = used (ha ha!)


44 posted on 12/04/2009 1:53:35 PM PST by BereanBrain
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To: BereanBrain

slip of the tongue...sued vs used :)

I understand...pretty much everyone that has used T-Mobile, Verizon or AT&T pretty much wants to sue them.

:)


45 posted on 12/04/2009 1:54:13 PM PST by surfer
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To: AxelPaulsenJr
I couldn't agree more. I recently took a trip driving from Atlanta to Wyoming, 3G coverage was HORRIBLE, I bet 90 percent of my drive was EDGE or worse!! I wanted to go with Verizon but they didn't have the phone I wanted, BB Bold which I love! And thank god its Wi-Fi capable, with ATT you need it! If you don't live right around a major city forget it...
46 posted on 12/04/2009 1:54:36 PM PST by wyowolf ("we were the winners , cause we didn't know we could fail.")
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To: Swordmaker
Am I the only person in the world that still only uses their cell phone to make and receive phonecalls?
47 posted on 12/04/2009 1:55:18 PM PST by sticker
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To: Mr. Blonde
But, just yesterday, a research analyst turned the spotlight back to Verizon, suggesting that Apple will launch the iPhone on Verizon in late 2010.

Source

48 posted on 12/04/2009 1:55:30 PM PST by Hodar (Who needs laws .... when this "feels" so right?)
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To: Skooz
Good gravy, why would anyone care if their phone is insulted by a company that sells other phones?

I find the ad funny... "race horse duct taped to a scud missile?" Now that has got to be a classic...

49 posted on 12/04/2009 1:55:34 PM PST by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

Well, yeah, it’s funny. So was 5th grade recess. :)

I like the way that it’s written, too.


50 posted on 12/04/2009 1:57:29 PM PST by Skooz (Gabba Gabba we accept you we accept you one of us Gabba Gabba we accept you we accept you one of us)
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To: sticker
Am I the only person in the world that still only uses their cell phone to make and receive phonecalls?

Yup. Soon you will use your cell phone to 'tether' your home to the internet. When the new LTE comes out sometime in 2010, it may make sense to drop your Internet provider, and when you are home, your home connects to the internet through your Cell phone. You carry the internet though your Cell, so no matter where you are, you have internet access (assuming you have cell coverage).

So, on top of camera, texting, shopping, stock market, alarm clock. calculator, address book, emailing, Facebook, games and GPS, we can add Home Internet gateway.

51 posted on 12/04/2009 1:58:46 PM PST by Hodar (Who needs laws .... when this "feels" so right?)
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To: Swordmaker

You do make a good point as whenver I am in the boonies, my alltel/verizon air card normally doesn’t have 3G RevA, but instead the really slow 2G coverage.


52 posted on 12/04/2009 2:01:10 PM PST by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: BereanBrain
sued = used (ha ha!)

I was wondering about that... could have gone both ways...

53 posted on 12/04/2009 2:02:52 PM PST by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Hodar

I actually used Alltel’s aircard as my exclusive home internet while in Kansas because it provided speeds as fast or faster than cable.

I had to add cable when we moved to Texas though because even though we have coverage, they don’t have enough towers or something....the aircard loads up really slow even in the 3G areas, and speed tests show we now only get basic DSL speed if we’re lucky. Kind of frustrating.


54 posted on 12/04/2009 2:04:10 PM PST by rwfromkansas ("Carve your name on hearts, not marble." - C.H. Spurgeon)
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To: sticker
Am I the only person in the world that still only uses their cell phone to make and receive phonecalls?

There are three people in Tibet and five in the Sahara who are like you... oh, and one living under a bridge in Tempe, Arizona...

55 posted on 12/04/2009 2:05:15 PM PST by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: sticker

Give into the darkside.


56 posted on 12/04/2009 2:07:52 PM PST by dangerdoc
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To: surfer

Yes, everybody lies about coverage and had terrible service.....

The difference is which one is the LEAST Worse.


57 posted on 12/04/2009 2:09:46 PM PST by BereanBrain
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To: Swordmaker
Verizon both sucks and blows. /bart simpson

Sounds like Verizon sweet talk to Apple about getting the iPhone went south.

Seriously, every last one of these dips would have to come to my house and personally kiss my rump before I'd ever use their service again.

58 posted on 12/04/2009 2:16:51 PM PST by moehoward
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To: Spktyr
Meanwhile, I’m talking to my father on my iPhone 3G while looking up prices on Botach Tactical’s website and checking the weather report.

And posting on Free Republic.

59 posted on 12/04/2009 3:09:16 PM PST by Richard Kimball (We're all criminals. They just haven't figured out what some of us have done yet.)
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To: Swordmaker

Verizon makes a mistake by giving the iPhone that much more advertising air time. Apple can pull off witty, humorous ads about their competition, but the only competitive product they reference in their ads is Windows. Otherwise they refer to all of the PC competition via a generic, kind of tubby, accountant looking kind of guy. No brands competitive hardware brands are mentioned. No free advertising for their competition.

Verizon should’ve just referred to the strengths of the Droid phone, and lumped all other smart phones together as being “passé”.


60 posted on 12/04/2009 4:26:54 PM PST by coconutt2000 (NO MORE PEACE FOR OIL!!! DOWN WITH TYRANTS, TERRORISTS, AND TIMIDCRATS!!!! (3-T's For World Peace))
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