content for its online video site. This announcement comes barely a week after Google’s YouTube video site announced partnership deals with a slew of movie and television studios, including Lion’s Gate and Starz. Posted on 05/01/2009 8:53:34 AM PDT by Ernest_at_the_Beach
Hulu is getting new content and cash from Disney, giving it an impressive line-up of broadcast TV content for its online video site. This announcement comes barely a week after Google’s YouTube video site announced partnership deals with a slew of movie and television studios, including Lion’s Gate and Starz.
The deal is a significant boost to Hulu as it seeks to leapfrog Fox Interactive, which owns MySpace, for the second spot in viewership behind YouTube, and could eventually help it overtake the overall market leader. But it still has quite a way to go before that happens.
Chris Dale, a spokesman for YouTube, noted in an email that the average YouTube viewer spends 150 minutes per month on the site (the figure was 134 in February, according to comScore). Either way, that’s more than double the 64.5 minutes per viewer spent on Hulu in February. In March, YouTube retained the lion’s share of online viewing, with a 41 percent share of videos watched, compared with just under 3 percent for Hulu; Google also doubles up on Hulu in terms of unique viewers.
(Excerpt) Read more at industry.bnet.com ...
Hi production content threatens teenagers with web cams as a place pople may like more? Who knew (sarcasm off)
Sounds good to me. I love a nice hulu - those beautiful Hawaiian girls, their hips swaying to the music as tropic breezes tousle their long, black hair... what’s not to like?
Boycott ABC News and their parent Disney & Hyperion books.
Ditto General Electric - MSNBC, NBC. Universal
Ditto CNN - Time warner, endless magazine onwed by them, AOL, Time Magazine.
Ditto - CBS - Viacom, MTV, et al.
Youtube and Hulu aren’t really competitors and have few areas of overlap.
ABC to Add Its Shows to Videos on Hulu
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By BRAD STONE and BRIAN STELTER
Three of the four big broadcast networks now own stakes in Hulu, the popular video Web site.
Under a deal unveiled Thursday with the Walt Disney Company, Hulu says it will add ABC shows like “Desperate Housewives” to its Web site by late summer, pending regulatory approval.
ABC Enterprises, a unit of the Walt Disney Company, announced Thursday that it would join NBC Universal, which is owned by General Electric and Vivendi, and the News Corporation, owner of Fox, as a partner in the joint venture.
Hulu, which in the last 18 months has become the third most popular video site on the Web, behind YouTube and Fox Interactive Media, displays free, high-quality versions of television shows and movies, supported by advertising. It said it would add ABC shows like “Lost,” “Desperate Housewives” and “Jimmy Kimmel Live” to its online library by late summer, pending regulatory approval.
Anne Sweeney, president of the Disney-ABC Television Group, said that while most of the network’s shows will continue to be available on ABC.com, that site attracts mostly core fans. By distributing them on Hulu, Disney hopes to reach Hulu’s much-larger audience of 42 million visitors a month.
According to people briefed on the terms of the deal, ABC will give Hulu an exclusive license to distribute its shows on Hulu.com and across the Web on Hulu’s partner sites, like MySpace and AOL .com. ABC will also give Hulu around $25 million in marketing credit, which Hulu can use to advertise itself during ABC’s broadcast shows.
In exchange, Disney will take a 28 percent stake in Hulu.com, a little less than the stakes of the joint venture’s founders, NBC Universal and the News Corporation. As part of the deal, NBC and the News Corporation also renewed their commitments to provide their shows exclusively to Hulu for an additional two years.
The deal is a blow to YouTube, owned by Google and by far the largest video site on the Web. It also courted Disney but struck a deal to display only short clips from shows on ABC and ESPN. People familiar with the negotiations said talks between Disney and YouTube broke down over how a deal would be structured, with Disney insisting on owning a stake in any joint venture.
Jeff Zucker, president of NBC Universal and a member of the Hulu board, said the experience on Hulu.com was superior to that on YouTube, for viewers and advertisers.
“Advertisers have made it clear that they want a safe environment unpolluted by videos of cats on skateboards,” Mr. Zucker said. “Couple that with the fact that Hulu has generated a user experience that is second to none. That has made Hulu the pre-eminent video site.”
ABC’s deal with Hulu also isolates CBS, which will be the only major broadcast network without a seat at the Hulu table. In a statement, CBS said it wanted to maintain control over the distribution of its shows online.
If hulu moves to a youtube format (anyone can upload any crap) I’ll probably stop going. Until then....just finished up second season of SG-1, just in time to find all four seasons of Newsradio online.
Hulu has replaced my TV given I can watch 24, Chuck, Lie to Me, and (now gone) Sarah Connor Chronicles.
CBS is not in on the deal...see # 6.
Guess I am a knuckledragger,,...had never heard of HULU till a few days ago.
See #6.
The second that Alec Baldwin hawked Hulu, I crossed it off my list.
I don’t care *what* they offer.
Did anyone find it ironic that Alec Baldwin made a commercial in which he wanted to intentionally dumb down Americans so that aliens can rule the world?
Want media happiness? Download TunerFreeMCE or Secondrun.tv Vista or Windows 7 Media Center and watch hulu,crackle, sling etc from your couch. I have 500+ movies(that I own and ripped) and all the tv shows I can handle without being bogged down by a cable bill or watching 90 seconds of commercials every 5 minutes.
Do you mean to tell me that hulu isn’t a tropical dance??? ;-)
HA!....You too belong to the Club ...of Knuckledraggers.....
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Though we’ve worried that Hulu’s success might make it a victim, by driving its content providers to limit their offerings and provoking cable companies to get in the game, the site keeps growing its wedge of the American audience.
If Hulu can keep moving up the charts, it may just capture enough hearts and minds to stay there for the long term. The company is now the No. 4 biggest video streamer in the U.S., according to comScore, and the No. 2 according to Nielsen. comScore reports the site grew its number of viewers 42 percent and its number of streams 33 percent in February, a shortened month that saw a drop for most video sites in the top 10.
Here’s Hulu’s account of its rise:
Truth is oft’ spoke in jest.
This was another “subconscious confession” gaffe on the liberal media’s part.
They finally “jokingly” admitted their plan is to promulgate mass stupidity.
[and considering Nov 4, it seems to be working rather well]
sounds cool.
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